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Manufacturing Media Consortium Founder, TR Cutler #1 Public Speaker in Sector
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler ( www.trcutlerinc.com ) is now booking 2006 speaking engagements for manufacturing conferences and corporations with manufacturing clients. Cutler tells the...
Planning for 2002 Business Recovery? Use Public Relations Firepower
Who wants to face the challenges of Business Recovery 2002 without this kind of firepower? Especially when getting your piece of the expected economic recovery this year will almost certainly depend upon how well you modify the behaviors of your...
PR: Let's Talk Fundamentals
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 840 including guidelines and resource box. Robert A. Kelly ©...
The Shell Trap
The Shell Trap By William Cate [http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/] Publicly traded shells overcome two of the three primary obstacles to becoming a...
TR Cutler to Continue Industrial Connection Case Study Profiles of Southeastern U.S. Manufacturers
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many...
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Seven Steps to Getting Known - Guerrilla Public Relations for the Entrepreneur
So you’ve started your own business and you’re ready to let the world (or your neighborhood)
know. Now it’s time to add public relations to the list of your entrepreneurial skills.
Public relations is human relations and a critical aspect of growing your business. Everything
you say and do is part of your PR campaign. It is the image you project every day to everyone
you meet. It is about you and your company becoming a force in the public eye on a regular
basis PR that you undertake yourself can be a primary way to grow your business and become
known without major expense.
There are seven basic steps involved in mounting your campaign.
Step #1 involves figuring out who you are, what you do and how to express it in the most
succinct and interesting way possible. There may situations such as networking functions
where you have only 30 seconds to introduce yourself and make that all important first
impression. Spend as much time as necessary practicing your "intro" until it truly flows in a
positive, strong, and confident manner. Remember that success begets success and great first
impressions will speak volumes about you and your business.
Now that you have developed the most effective message possible, Step #2 is to determine your
ooh-ahh factor, the “story” about you. It’s important to understand why you are news from the
media's perspective and how your products help people or your service gives value and benefit.
Once you know your “ooh-ahh” factor, you can begin to create materials, which will tailor your story to the specific media, whose attention you wish to gain. And this leads to Step # 3 which is to define your audience and create a media list. Your list will,
of course, be determined by the nature of your product or service, whether you are a local, national or international company and on which markets you are focusing your growth. If you are a “local” trying to build a business in your community, then you will focus on local media. On the other hand, if you are pursuing national growth, you will want to check out major newspapers such as the Wall Street Journal, entrepreneurial publications such as Fortune or Inc., or gender specific magazines such as Good Housekeeping or Men’s Health. There are sources for purchasing media lists such as Bacon’s in Chicago or the United Way. It’s important to familiarize yourself with all the media you contact and to make preliminary phone calls to get the appropriate name for directing your release or media kit. Do an update at least every three months. At Step #4 it is time to put together a press release a simple 3-4-paragraph one-page document that tells your story clearly. It must be unique to grab media attention FAST. The first paragraph must contain the “catch” phrase to grab them quickly. It should contain the who, what, when, where, why, and how of your story and begin with the city and state of origination. Techniques for grabbing attention include giving a statistic that shows that their audience needs this information, which makes it relevant to current events or business news. The
second paragraph might consist of a quick biography or additional information and the third should contain a quote from the highest source you can find. Sometimes the press will only use the first paragraph so it must contain all the relevant information. The press release should be done on your letterhead on the top left hand column; it should say FOR IMMEDIATE RELEASE. The upper right hand should show the CONTACT and give the name and phone number of your publicist (or yourself). Be absolutely sure it is 100% accurate in terms of grammar, facts, punctuation, spelling, and names. Step #5 will involve creating a media kit, which will include a copy of your press release(s) as well as other information. This is used to create interest for the press to do a full story or having you appear on a TV or radio show. It should also include a company background piece or brochure, a pricing sheet, any press clippings (reproduced on your stationary) and any other public relations materials. Grabbing attention is imperative so packaging is critical. It involves the careful selection of eye-catching colors for the folder as well as the contents. Quality says a lot so don’t skimp. Now that you’ve assembled your kit, it’s time for Step #6, the all-important mail out. Presumably you have created your media list and have the appropriate names with (correct spelling) and titles. Now comes the most critical part, the follow up! The phone may not ring. It is up to you to make the calls. Start by saying, “hello, my name is “and start your pitch within 10 seconds Remember your hook” and tell them in 30 seconds or less why you are the news. A good rule of thumb on follow up calls is within one week for national, within three to four days for local/regional or if email, with a day or two. You might want to create a one page synopsis to use as a guide when you call which should include who are you, why are you news, and how your product or service benefits people and gives value. Step #7 is a series of seven reminders to help you create powerful publicity 365 days a year. If you follow these tips, you will be well on your way to capturing the media’s attention!
Make personal contacts as often as possible. Always carry your business card and materials. Know what is special about you and get the word out using the media. Know the media you are pitching — always watch or listen to a show before you are on it. Be prepared for interviews. They might just call you before you call them. Be consistent with your image and make sure all your materials reflect the image you desire to project. Participate in social and civic activities and help others get business by networking.
About the Author
Jill Lublin is the owner of Promising Promotion, a full service public relations agency located in Bel Marin Keys, California, and the author of the upcoming book, Guerrilla Publicity, part of the best selling Jay Conrad Levinson Guerrilla Marketing series. Her clients are individuals as well as major corporations. She does extensive lecturing and training throughout the United States. She can be reached at (415) 883~5455, email to jill@planetlink.com or at www.promisingpromotion.com
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PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
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PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
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PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
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Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
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Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
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The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
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CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
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Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
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Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
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PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
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Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
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LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
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IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
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Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
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Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
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PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
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O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
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PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
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Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
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Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
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