|
|
Do You Really Need PR?
The right kind of PR, that is, the kind that puts you in charge of the care and feeding of a lot of people who play a major role in just how successful a manager you’re going to be?
As that manager, it also helps if you accept the fact...
Investigative Resources Worldwide
Investigative Resources Worldwide ION maintains information on over 33,000 investigative agencies throughout the world. The majority of these are part time agencies operated by people with good credentials, skills and abilities. They are capable...
Public Relations – Defining Your Organization from the Inside Out
What do your customers say about your company?
Would you let your major competitor control your sales strategy?
Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves...
Ten Tips to a Job Winning Interview
These days, interviews don't come easily. When you get The Call, make the most of your time -- and go for it!
1. Investigate the company's culture, markets, and finances. But resist the temptation to show off what you've researched: "I...
The Essential Contractor
The Essential Contractor By Brian L. Pruitt The Essential Contractor is defined as one who is reliable and honest, completing his job when promised at a fair and reasonable predetermined price and without question standing behind his workmanship....
|
|
|
|
|
|
|
|
The ABC’s of Cyber-Shop Set Up & Marketing: Affordable, Big League, Cheap!
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net
The ABC’s of Cyber-Shop Set Up & Marketing: Affordable, Big League, Cheap!
How do you set up shop online? How about one that’s top-notch, so that you can compete with the big guys, yet quick to set up, easy to maintain - - and cheap? And how can you affordably market your shop once it’s ready to go?
Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses worldwide with their marketing, public relations and freelance writing services. Here are some top tips they offer based on their own client projects.
TOP TIPS FROM OHIOHELP.NET
A. To set up shop and focus on these qualities; professional, affordable, easy to maintain (i.e. you can make your own basic edits with HTML code using Notepad or Frontpage, if you already have the software), check out templates. Many web hosting companies now offer their own for use when you sign up, like Yahoo! Stores. Or check out cheap packs often available like this 365 pack http://www.presssuccess.com/bookstore/templates .
B. For everything in "A" above, all in one place with even more goodies, check out membership programs like one from Bryan Winters at http://presssuccess.com/PushButton - - Bryan is super and offers site hosting, templates, products with resale rights for backend sales, profit centers, etc. – all with continued support and lots more. No hype.
C. Easily market your site with inexpensive business cards. Make a business card to match your site - -in color, theme, with company / title, etc. and complete contact info. Keep it simple, too. No need for graphics, flashy marketing mottos that could become outdated by the time you pass your cards out, etc.
One affordable, top-quality company is Vista: http://movingaheadcommunications.com/partners.html (3rd row from top, blue box on right)
MARKETING TIPS:
1. Select the Free Vista offer & don’t worry about their imprint on the back. Tell your customers, prospects, friends and
everyone else that they can also get free business cards at this place, save expenses and pass along the savings to their clients like we do. (Clients do like to know that you watch your budget!)
You can play around with different promotions and order a couple different types of these Vista cards, too. For example, here are two kinds used with OhioHelp.net:
- One color coordinates with the website and simply states the services; Marketing, Public Relations, Freelance Writing Services. Along one edge of the business card, recipients are invited to a section on the website with Freebies. You can do this, too, by setting up a page that offers visitors a free report or newsletter…something from which your clients might reap benefits.
- The other card is actually a fill-in-the-blank mini-marketing plan. It’s colorful and great for wallets, desks, etc. to remind business people to regularly refer to their plans. You could create your own special card, too. Add copywriting or marketing tips, maybe some spelling/grammar tips for email, for instance. Or add special tips that focus on the industries you work with.
2. With at least one style of your business cards, use the “Keep it simple” theme. Period. Don’t use fancy sayings or mottos that could be outdated by the time you distribute the cards. And no he-man gimmicks or slang so you have an equal chance with nonprofits, woman owners, male marketers, etc.
3. Play around with re-directing people to your site via different URLS or domain names, inexpensive now through places like GoDaddy.com. And set up special pages (cyber-doorways) for them. For example, note these pages all go to one main site & can be tracked, reporting site statistics for later use with future marketing / budgeting plans:
http://movingaheadcommunications.com http://ohiohelp.net
http://cyber-help.com
Have fun & enjoy! Be creative and experiment to see what works best for you.
About the Author
By Diana Barnum, president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net . For more help with marketing, public relations and writing, email mailto:diana@ohiohelp.net or call: (614)529-9459.
|
|
|
|
|
PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
  |
PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
  |
PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
  |
Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
  |
Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
  |
The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
  |
CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
  |
Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
  |
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
  |
PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
  |
Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
  |
LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
  |
IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
  |
Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
  |
Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
  |
O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
  |
Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
  |
Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
  |
|