|
|
Do You Have an Exclusive Market Segment?
You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.
In your own best interests, here’s what you’d better be doing about...
Free Information for New Business Owners
OK. So you're ready to start your own business...be your own boss...or are you? If you still have questions, below is a list of places offering free information that can assist you. Consult phone books and web sites for local information. Remember...
Home Equity Loan Improvements
It's time for home equity loan improvements There's more Regulation Z compliance on the way, courtesy of the Home Equity Loan Consumer Protection Act. This fall banks will have to implement the new home equity loan disclosure rules the Federal...
Why Would Anyone Hold a Bad Meeting?
Pssst, want a stock tip that will make you rich? Okay, here it is: phone a public corporation and ask to speak with the CEO. If a secretary tells you that the CEO expects to be busy in meetings for the next six hundred years, call your broker and...
Working as a "Knowledge Worker" in the Information Age
The old adages: "It's not what you know, but who you know" and "High Tech, High Touch" could be the mottos of knowledge workers in the 21st Century.
Never before in the history of the world has both networking and interpersonal communication...
|
|
|
|
|
|
|
|
The Importance of Massive Action
Many of us who choose to open a business on the internet are taken in by the rush of hyperbolic ads that try to sell us how easy it is to make money and become filthy rich by just opening a business on the World Wide Web and literally doing nothing. We have all seen the ads and received the email letters. It is called the get rich quick syndrome.
Many of us get sucked in; we pay the minimal $29.95 to $1,197.50 whatever, set up our website and wait and wait and wait. But all that happens is our bank accounts gets slimmer and the thousands of buyers never turn up. The truth is that 95% of internet businesses are failing. But 5% are succeeding beyond their owners’ wildest dreams.
I asked one of my mentors what he thought was the difference between the succeeding 5% and the failing 95%. The major difference he said is in the level of action taken by the winners.
Almost nobody he said, will think of opening a bricks and mortar business and just wait for customers to come and buy. The new off line entrepreneur knows that he/she has to compete with other businesses and even before he /she opens the doors, starts promoting and advertising to win customers. Money, what ever can be afforded, is allocated from the start up budget for media advertising, gifts and public relations opening parties.
And then the entrepreneur gets up every morning to open the store at a particular time. The store is kept clean and displays are changed on a regular basis to keep the appeal fresh. Phone calls are made and all the little but important things that are required to keep a business productive are done every single day.
The internet is no different he said. “The entrepreneur must constantly work at getting people to visit the new website, and to convert this visitor traffic into buyers and customers.” Ads have to be tested and changed, mailing lists have to be built and maintained. The only difference is in the types of actions that the entrepreneur takes to succeed.
In fact it’s a natural law that if you do nothing, nothing would happen; if you take minimum action, results are going to be minimal; but if you take massive action then the dame of fortune would reward you with massive results.
But this is where it gets really good. The internet has more opportunities for taking massive action for a business than has ever been available to the small entrepreneurs since the first
farmers offered their produce for sale or barter and created the first market. Many of these new internet opportunities cost little or nothing. But you need to commit the time to learning and above all doing.
Just think of it. A neighbourhood store serves a neighbourhood of maybe a few thousand prospects. A home business internet store can serve the world with more than a billion prospects; thousands maybe even millions of opportunities for no cost and low cost promotion. Just a few years ago one will have to be a major international corporation to have access to and be able to afford the massive opportunities for promotion that are now available to the average home internet business. Your business on the internet is readymade for massive action to get massive results.
So even if you buy the program or software, please don’t buy the hype. You cannot make massive money on the internet by doing nothing. It takes massive action to get massive results.
What kind of action? 1.promotional – to get massive amounts of targeted visitors to visit your website business; 2.persistent – setting aside time to do the job even when the results do not seem to be encouraging; 3.consistent - to improve the messages and the media you use to win traffic and customers; 4.timely - to promptly follow up enquiries and service buyers to convert them in to repeat customers.
The internet has created more multi-millionaires world wide in a shorter space of time than any other business endeavour in the history of mankind. More important the internet has allowed more people all over the world to achieve financial freedom than any other business. All achieved this state by taking massive action in whatever field they entered.
Not all of us can do what is needed without help and support. If you are new to this business find a good mentor, some one who has been there, done that and succeeded and is now more than willing to share his methodology with you. I found mine in Stone Evans - The Home Biz Guy.
Kelvin Scoon Netpreneur
About the Author
Kelvin Scoon is a 50 year veteran of traditional advertising agency brand advertising working mainly throughout the Caribbean. He has become very interested in the Internet as a business medium, especially the opportunities it creates for entrepreneurs in small economies to participate on an almost equal footing in international trade.
|
|
|
|
|
PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
  |
PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
  |
PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
  |
Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
  |
Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
  |
The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
  |
CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
  |
Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
  |
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
  |
PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
  |
Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
  |
LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
  |
IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
  |
Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
  |
Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
  |
O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
  |
PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
  |
Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
  |
Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
  |
|