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The Importance of Massive Action
Many of us who choose to open a business on the internet are taken in by the rush of hyperbolic ads that try to sell us how easy it is to make money and become filthy rich by just opening a business on the World Wide Web and literally doing nothing. We have all seen the ads and received the email letters. It is called the get rich quick syndrome.
Many of us get sucked in; we pay the minimal $29.95 to $1,197.50 whatever, set up our website and wait and wait and wait. But all that happens is our bank accounts gets slimmer and the thousands of buyers never turn up. The truth is that 95% of internet businesses are failing. But 5% are succeeding beyond their owners’ wildest dreams.
I asked one of my mentors what he thought was the difference between the succeeding 5% and the failing 95%. The major difference he said is in the level of action taken by the winners.
Almost nobody he said, will think of opening a bricks and mortar business and just wait for customers to come and buy. The new off line entrepreneur knows that he/she has to compete with other businesses and even before he /she opens the doors, starts promoting and advertising to win customers. Money, what ever can be afforded, is allocated from the start up budget for media advertising, gifts and public relations opening parties.
And then the entrepreneur gets up every morning to open the store at a particular time. The store is kept clean and displays are changed on a regular basis to keep the appeal fresh. Phone calls are made and all the little but important things that are required to keep a business productive are done every single day.
The internet is no different he said. “The entrepreneur must constantly work at getting people to visit the new website, and to convert this visitor traffic into buyers and customers.” Ads have to be tested and changed, mailing lists have to be built and maintained. The only difference is in the types of actions that the entrepreneur takes to succeed.
In fact it’s a natural law that if you do nothing, nothing would happen; if you take minimum action, results are going to be minimal; but if you take massive action then the dame of fortune would reward you with massive results.
But this is where it gets really good. The internet has more opportunities for taking massive action for a business than has ever been available to the small entrepreneurs since the first
farmers offered their produce for sale or barter and created the first market. Many of these new internet opportunities cost little or nothing. But you need to commit the time to learning and above all doing.
Just think of it. A neighbourhood store serves a neighbourhood of maybe a few thousand prospects. A home business internet store can serve the world with more than a billion prospects; thousands maybe even millions of opportunities for no cost and low cost promotion. Just a few years ago one will have to be a major international corporation to have access to and be able to afford the massive opportunities for promotion that are now available to the average home internet business. Your business on the internet is readymade for massive action to get massive results.
So even if you buy the program or software, please don’t buy the hype. You cannot make massive money on the internet by doing nothing. It takes massive action to get massive results.
What kind of action?
1.promotional – to get massive amounts of targeted visitors to visit your website business;
2.persistent – setting aside time to do the job even when the results do not seem to be encouraging;
3.consistent - to improve the messages and the media you use to win traffic and customers;
4.timely - to promptly follow up enquiries and service buyers to convert them in to repeat customers.
The internet has created more multi-millionaires world wide in a shorter space of time than any other business endeavour in the history of mankind. More important the internet has allowed more people all over the world to achieve financial freedom than any other business. All achieved this state by taking massive action in whatever field they entered.
Not all of us can do what is needed without help and support. If you are new to this business find a good mentor, some one who has been there, done that and succeeded and is now more than willing to share his methodology with you. I found mine in Stone Evans - The Home Biz Guy.
Kelvin Scoon
Netpreneur
About the Author
Kelvin Scoon is a 50 year veteran of traditional advertising agency brand advertising working mainly throughout the Caribbean. He has become very interested in the Internet as a business medium, especially the opportunities it creates for entrepreneurs in small economies to participate on an almost equal footing in international trade.
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