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Businesses Should Specialise Not Generalise
In the 1980s it was the fashion for businesses to be diverse and to offer a variety of service. This strategy was found to be wanting in the 1990s when many businesses decided to stick to the core businesses they know best and to dispose of...
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives.
A good first step is to base the...
PR: Let's Cut to the Chase
If your key – that’s KEY – outside audiences don’t exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.
Results like fresh proposals for strategic alliances and ...
Specialists for OTCBB & Nasdaq Stocks
Specialists for OTCBB and Nasdaq Companies By William Cate Published June 2000 [http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/] An orderly market should be the goal...
This is the Power of PR
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success.
Its power really lies in doing something positive about the behaviors of a...
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The Information Age and Making Money!
The Information Age and Making Money! Copyright 2002 Livvie Matthews
The Internet is the most powerful and most incredible marketing device ever invented plus it's the most cost effective!
We live in the "Information Age" and travel down the information super highway. Everybody wants information, they want it now and they are willing to pay for it.
As a result, information is the hottest product on the Internet! To verify this just go to Yahoo, Google, Topica and Smart Groups and do a search on the different groups listed.
It doesn't matter what you want to research...there is a web site, ezine or group on your specific item searched. Everybody wants information!
For the first time in history, with the use of the Internet, you have the opportunity to make money world wide using your web site or ezine! This means you are not confined to just a specific local storefront area to market your products and services. You have a global storefront!
Are you beginning to get the picture? Let me expand on this.
You don't need any specific license to start your business, you can sell any service, product or information Globally and it can be done from the comfort of your home, using your own computer and you can even have fun while you do it!
All of this was unheard of even 10 years ago. Today the Internet has made it possible to run a business making thousands of dollars out of the corner of a room!
With the help of a Web Site, Autoresponders, e-Zines, e-Mail, quality Information and Networking you can become a successful global business owner!
Web Sites: Your web site is your "storefront". It is your customers first impression of your business and you. And remember the old saying..."You only get one chance to make a good first impression!"
Offer outstanding information and customer relations. Make your web site easy to navigate, easy to understand and easy to order. Help your viewer/customers to have a quality visit at you site!
Autoresponders: Autoresponders allow your business to operate on a 24/7 schedule 365 days a year. They can be used for everything from setting up your sales letters and responses, to taking surveys, to sending out notices of new products offered. All of this is going on 24 hours a day, 7 days a week, 365 days a year!
e-Zines: e-Zines are one of the most powerful elements in the operation of your global business. e-Zines offer you the opportunity of gathering subscribers/customers for announcing new products, keeping your name in front of your readers and a continual marketing tool.
There are sites offering free ezine templates and many sites offering "free-content" articles for placing in your ezine.
e-Mail: Make answering your e-mail a priority! e-Mail to the
Internet business is like the telephone to the traditional business...it is the lifeline!
Answer all inquiries within 12-24 hours. Be as helpful and as personable as possible, remember you are building relationships and even though your customer doesn't actually see you, they see and hear you in your responses to their e-mails.
You determine what they "see". Do they see "friendly, enthusiastic and confident" or do they see "distant, mechanical and cold"?
Information: As stated above, information is the hottest product on the Internet! Information comes in a variety of ways, but two specific ways come to mind. Writing articles and offering quality information products and e-books.
Writing articles is the most powerful form of advertising and is by far the best business-building resource on the Internet! You share your knowledge, experience and expertise and in return you receive ...free publicity!
In addition to establishing you as an "expert" in your field, writing articles gives you author status which offers other opportunities and benefits within itself....free!
Information products and content is another excellent way to establish your business. Look for information products that offer benefits to your buyers such as "how-to" products.
e-Books on how to build a web site, start an ezine, increase traffic, write articles, market their business or how to create their own information products.
Networking (building relationships): There are many things you will do along the way to building your business in the "Information Age", but few will have the impact on your business as that of building relationships (networking).
Because of the automated and virtual world of the Internet you must build relationships with your viewer/customers. They want contact and contact builds relationships and relationships builds customers...repeat customers!
No matter how good your product is, your customer will rate the quality of your services based on... how you treated them, how you handled their order, how you resolved their problem and what benefits they received as a result of doing business with you!
In summary the Internet, depending on how you look at it, is the greatest business invention since sliced bread.
But how you present your business, your services and yourself is what builds your reputation and establishes you as reliable and trustworthy. Two of the main ingredients needed in..... The Information Age and Making Money!
About the Author
Livvie Matthews offers resources and services for people interested in creating information products, niche marketing and building their biz! Market Your Goldmine! http://www.simplebizpublications.com/powerhouse.html Subscribe mailto:simplebiz-ezine-subscribe@yahoogroups.com
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PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
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PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
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PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
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Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
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Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
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The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
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CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
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Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
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Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
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PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
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Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
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LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
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IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
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Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
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Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
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PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
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O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
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PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
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Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
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Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
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