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Create a Positive, Upbeat, "Can-Do" Workforce and Dazzle the Customer with Your Caring!
Given the choice of dealing with a positive, upbeat employee with a "can-do" attitude or dealing with a disgruntled, distracted, uninterested one, which would you choose? No contest. Customers always want the best experience possible; they want...
Crossing The Line Of Fear
Oh, this is a great topic! I remember when I was younger and in school, fear stopped me from asking out a girl I wanted to date. I can remember all the thoughts of different things I wanted to say and how I would ask her out. But as quickly as the...
PR Advice You Didn't Ask For
Although, as a business, non-profit or association manager, you may be glad this came your way.
Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside...
Public Relations Going O.K.?
Yes? Good! Still, if you’re not getting the behavior changes you paid for, you’re wasting your money. Here’s why I say that. People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be...
Writing A Press Release
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are...
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The New Ways To Do The Business: MBA or CIO?
The old and standard business administration concepts included in any current MBA program are very important, but today the companies are very different.
This new situation strong demands a new MBA program including the General Control Theory, the control engineering, the new business technologies, the Management by Exception concept automated by computer systems, the Feedback Control System and several other subjects like Internet Marketing & Sales.
As we know the CIO is the abbreviation of "Chief Information Officer" and is a new professional, usually between the CEO and the other Directors including the IT Director. He don't replace the IT Director, with the exception in small companies.
A CIO Chief Information Officer has entrepreneurial experience and at the same time technical experience in Information Technologies. The entrepreneur usually has only the entrepreneurial experience and the IT manager has only on technical matters. However business is more and more the information system and the information system is more and more the business.
The companies are more and more electronics, as for examples the ERP Enterprise Resources Planning, the CRM Customer Relationship Management, the Voice over IP VoIP, the sophisticated Call Centers, Business Intelligence BI, the Internet, the new
Internet Marketing, etc. Therefore, to survive a modern business administrator must learn those new ways to do the business and how to manage those modern enterprises.
In other words, the current MBA will be substituted by a CIO in a very short period of time. And a recent report from the Association to Advance Collegiate Schools of Business, the primary accrediting body in North America lambasted its members for maintaining a curriculum that is out of touch with modern business practices. As a matter of fact, the current MBA it's an 60-years old curriculum in the begin of this digital age.
Copyright © 2004 by J.C.Melo
Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
J.C.Melo is a 73-years old IT professional, he was the owner of the first Brazilian minicomputer factory and also a Consultant for the U.S. Government several times. He has 54 years of experience in the computer science & technology entrepreneurship fields. Now is the CEO of the organization
http://mba-open-university.net
johncmelo@yahoo.com
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