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Informative Articles

Inoculate Yourself Against Bad PR
What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. It fails to create external...
Making Headway on a Slow Day: 9 Ways to Turn Down-Time into Productivity Time
If you work from home, you know the kind of day I mean. You made the calls. You revised those drafts. You sent out the emails. Where is everybody!? As much as you used to relish a slow day when you were corporate, it’s a little different when you’re...
Public Relations Productivity
Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives? I opt for holding public relations responsible, first, for recognizing that people act on their...
The Top 10 Priorities That Guard Your Five-Star Reputation
Making money doesn’t make your reputation... your reputation makes you money. Gala Gorman Whether your business is product or service-oriented, the loyalty and dedication of your customers is greatly dependent on your reputation. Your most...
Underestimating the Power of In-house PR
Underestimating the Power of In-house PR by Carolyn Moncel Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women...
 
TR Cutler, Inc. Sells Vet Division and Expands Manufacturing Associate Affinity Program

TR Cutler, Inc., the nation’s largest manufacturing PR and marketing firm, has sold the Veterinary Practice Marketing Division. Thomas R. Cutler, President & CEO of TR Cutler, Inc. (www.trcutlerinc.com) said that, “After serving 595 veterinary practices over the past three years, we decided to accept the offer of a European Veterinary Marketing Consortium based in Regensburg, Germany. We will still provide veterinary practice marketing consulting services; the proprietary variable marketing data technology was the core of what the new buyer has acquired. Per the terms of the agreement we cannot disclose the buyer.”

Cutler’s technology provided the average veterinary practice to grow 212% in just twelve months. Cutler, who is the author of the Manufacturer’s Public Relations and Media


Guide, as well as the founder of the Manufacturing Media Consortium (of 2000 journalists writing about trends in the manufacturing sector), plans to develop a new affinity program for Manufacturing Associations in Q3 2005.

TR Cutler, Inc., based in Fort Lauderdale, FL, has a staff of 38 public relations, marketing, marketing research, and SEO professionals. Thomas R. Cutler authors more than 200 feature articles per year, is the spokesperson for the ETO (Engineer-to-Order) Institute (www.etoinstitute.org) as well as the Associate Editor of Industrial Connection (www.industrialconnection.net) and contributing editor for InMFG magazine (www.inmfg.com.)

Thomas R. Cutler
President & CEO
TR Cutler, Inc.
954-486-7562/888-902-0300

# # #


About the Author

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