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PubliCity Outside Your City: Outsourcing For More Affordable PR Services
We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages...
Reverse Merger, IPO Or Direct Public Offering (DPO), Which One Is Right For You?
A direct public offering is when a company raises capital by selling its shares directly to what is refer to as affinity groups, unlike an IPO which are sold by a broker dealer to its customers and the general public through other broker dealers who...
Sweat the Small Stuff for Great Customer Service
Undoubtedly you’ve heard about the popular book series that started with Don’t Sweat the Small Stuff, followed by Don’t Sweat the Small Stuff at Work, …in Love, …with Your Family, etc. While these books relay a message containing a great deal of...
TR Cutler to Continue Industrial Connection Case Study Profiles of Georgia Manufacturers
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many...
Why Do You Want PR?
To get someone’s name in the newspaper or a product mention on a radio talk show?
If that’s all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important...
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Under The Covers: ClickBank's Affiliate Tracking System
The core principle of affiliate marketing is that the referring affiliate earns a commission if a referred prospect makes a purchase. Any affiliate program that aims to succeed in its recruitment efforts must uphold this principle, regardless of whether the prospect buys immediately, or delays her purchase until some time in the future. To fairly and accurately distribute affiliate commissions requires a database that maintains a list of the relationships between prospects and the affiliates that referred them. Ideally, this database would be centralized, hosted as part of the software application that manages the affiliate program. But this approach would only be feasible if web visitors could be automatically distinguished from each other, using a unique and permanent identity code. Unfortunately (for affiliate program operators) web users prefer to surf anonymously. Web browser software is designed to allow a surfer to visit any website without leaving a personal identity trail. So, affiliate programs need a less intrusive method of tracking the associations between their members and the surfing public. The solution adopted by most programs, including ClickBank, is to distribute the database throughout the internet, storing a tiny fragment of information on each prospect's computer. They implement this using cookies. ClickBank uses a mechanism known as the hoplink system to record cookies on a prospect's computer, storing multiple affiliate referral relationships in a single cookie. Every time a prospect is referred to a new merchant, her existing referral cookie is updated to reflect the association between the new merchant and the affiliate that referred her. The hoplink system is invoked automatically whenever a prospect is referred to a ClickBank merchant by an affiliate. When a prospect clicks on a referral link, she is initially directed to ClickBank's hoplink server. The server, in
turn, sends her the referral cookie and immediately redirects her to the merchant's website. The destination of the redirection is known as the merchant's landing page and is configured within his ClickBank account settings. A landing page is a merchant web page designated to accept inbound affiliate referrals. The hoplink system is implemented by two architectures that operate in parallel. The original architecture, known as the regular hoplink system, has been in operation since the launch of ClickBank, but it has come under criticism for its inflexibility and the ease with which it allows commission theft. Announced in October 2003, the enhanced hoplink system aims to overcome the security shortcomings of the original system and to provide support for a range of new features that will improve the effectiveness of the affiliate system. Aside from improvements in security, the enhanced hoplink system is designed to capture additional data that will enable detailed reporting of affiliate referral statistics and merchant conversion rates. Perhaps most significant of all, it provides support for referral links to multiple landing pages at the merchant's website - an essential feature that has previously been noticeable by its absence. Affiliates with established businesses that use regular hoplinks are free to continue without modifying their existing configurations. But to exploit the richer functionality resulting from ClickBank's ongoing system development, it is worth upgrading to the enhanced hoplink format.
Copyright © Tim Coulter. All rights reserved. Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies. He is also the author of "ClickBank - The Definitive Guide" The Ultimate ClickBank Tutorial & Reference Manual. http://www.clickbankrevealed.com/
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PR.com: Directory of Businesses Jobs Press Releases Products ... |
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE. |
www.pr.com |
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PR Newswire - news distribution, targeting and monitoring |
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ... |
www.prnewswire.com |
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PR Week Magazine |
News and features about the public relations industry, with links to US, UK, Asian, and German editions. |
www.prweek.com |
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Public relations - Wikipedia, the free encyclopedia |
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ... |
en.wikipedia.org |
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Puerto Rico - Wikipedia, the free encyclopedia |
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture. |
en.wikipedia.org |
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The Public Relations Society of America (PRSA) |
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ... |
www.prsa.org |
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CIA - The World Factbook -- Puerto Rico |
Profile of Puerto Rico by the Central Intelligence Agency (CIA). |
https: |
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Center for Media and Democracy - Publishers of PR Watch |
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry. |
www.prwatch.org |
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Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ... |
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information. |
www.gotopuertorico.com |
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PR: See what people are saying right now on Technorati |
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ... |
www.technorati.com |
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Edelman |
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ... |
www.edelman.com |
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LEWIS PR - global public relations |
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals. |
www.lewispr.com |
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IANA | .pr - Puerto Rico |
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ... |
www.iana.org |
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Online Public Relations Home Page |
Free online resource for public relations professionals. |
www.online-pr.com |
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Chartered Institute of Public Relations, CIPR, the professional ... |
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board. |
www.ipr.org.uk |
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PR News Online — Trusted Source for Public Relations News, PR ... |
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ... |
www.prnewsonline.com |
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O'Dwyer's Public Relations News - odwyerpr.com |
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings. |
www.odwyerpr.com |
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PR News Online — Trusted Source for Public Relations News, PR ... |
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ... |
www.prandmarketing.com |
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Linux PR: |
Comprehensive Press Release and Public Relations resource for the Linux community. |
www.linuxpr.com |
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Escape to Puerto Rico - Your Internet Guide to Puerto Rico |
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island. |
escape.topuertorico.com |
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