Search
Related Links

 

 

Informative Articles

Are You a PR Chowderhead?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 850 including guidelines and resource box. Robert A. Kelly ©...
Book Summary : The 18 Immutable Laws of Corporate Reputation
This article is based on the following book: The 18 Immutable Laws of Corporate Reputation By Ronald J. Alsop Wall Street Journal Books ISBN 074323670X 320 pages Everything an individual or company does or produces contributes to its...
Public Relations Tips You Can Take to the Bank
You've got two choices... pay for advertising or let the press do it for you. Learn simple ways to get your message out without breaking the bank. There are two vehicles for having your company’s information show up in a newspaper or...
Reverse Merger Suicide
Reverse Merger Suicide By William Cate Published December 2004 [http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/] Chief Financial Officers (CFOs) are between a rock...
The 10-Step Resume Critique
Your resume will generally receive a 15- to 30-second scan upon first review by an employer. With that in mind, it is critical that your resume -- your "paper handshake" -- makes a positive first impression and compels the reader to put your...
 
Why Good PR Warrants Your Attention

Please feel free to publish this article and resource box
in your ezine, newsletter, offline publication or website.
A copy would be appreciated at bobkelly@TNI.net.
Word count is 1120 including guidelines and resource box.
Robert A. Kelly © 2004.

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception
and lead to changed behaviors among key outside audiences.
And that can help business, non-profit and association
managers achieve their managerial objectives.

It all happens when you do something positive about the
behaviors of those important external audiences of yours
that most affect your operation. In particular when you
persuade those key outside folks to your way of thinking,
then help move them to take actions that allow your
department, division or subsidiary to succeed.

I believe the key to good PR is this reality. People act on
their own perception of the facts before them, which leads
to predictable behaviors about which something can be
done. When we create, change or reinforce that opinion
by reaching, persuading and moving-to-desired-action the
very people whose behaviors affect the organization the
most, the public relations mission is accomplished.

In other words, your public relations effort must involve
more than special events, brochures and news releases if
you really want to get your money’s worth.

The payoff can make your day: membership applications
on the rise; customers starting to make repeat purchases;
fresh proposals for strategic alliances and joint ventures;
community leaders beginning to seek you out; welcome
bounces in show room visits; prospects starting to do
business with you; higher employee retention rates,
capital givers or specifying sources beginning to look
your way, and even politicians and legislators starting to
view you as a key member of the business, non-profit or
association communities.

But who among your PR team really understands the
blueprint outlined above and shows commitment to its
implementation, starting with key audience perception
monitoring? Luckily, your PR people are already in the
perception and behavior business, so they should be of
real use for this initial opinion monitoring project.

Be certain that your public relations people really accept
why it’s SO important to know how your most important
outside audiences perceive your operations, products or
services. Make sure they believe that perceptions almost
always result in behaviors that can help or hurt your
operation.

Talk it over with them, especially your game plan for
monitoring and gathering perceptions by questioning
members of your most important outside audiences.
Questions along these lines: how much do you know about
our organization? Have you had prior contact with us and
were you pleased with the interchange? Are you familiar
with our services or products and employees? Have you
experienced problems with our people or procedures?

Because it can run into real money using professional
survey firms to do the opinion monitoring work, you may
wish to use those PR folks of yours in that capacity since
they’re already in the perception and persuasion business.
But, whether it’s your people or a survey firm asking the
questions, the objective remains the same: identify untruths,
false assumptions, unfounded rumors, inaccuracies,
misconceptions and any other negative perception that
might translate into hurtful behaviors.

What your aiming at, obviously, is a PR


goal that does
something about the most serious distortions you discover
during your key audience perception monitoring. Will it
be to straighten out that dangerous misconception?
Correct that gross inaccuracy? Or, stop that potentially
painful rumor cold?

Of course, without the right strategy to tell you how to
proceed, you won’t get there at all. So keep in mind that
there are just three strategic options available when it
comes to doing something about perception and opinion.
Change existing perception, create perception where there
may be none, or reinforce it. The wrong strategy pick will
taste like horseradish on your pancakes, so be sure your
new strategy fits well with your new public relations goal.
You wouldn’t want to select “change” when the facts
dictate a strategy of reinforcement.

Here, you must come up with a well-written message and send
it to members of your target audience. It’s always a challenge
to create an actionable message that will help persuade any
audience to your way of thinking.

What you want now is your strongest writers because s/he
must build some very special, corrective language. Words
that are not merely compelling, persuasive and believable,
but clear and factual if they are to shift perception/opinion
towards your point of view and lead to the behaviors you
have in mind.

After your PR team has signed off on draft copy of your
message, you move on to the next selection process -- the
communications tactics most likely to carry your message
to the attention of your target audience. There are scores
that are available. From speeches, facility tours, emails and
brochures to consumer briefings, media interviews,
newsletters, personal meetings and many others. But you
must be certain that the tactics you pick are known to reach
folks like your audience members.

An alert: you may wish to avoid too loud a voice with
this kind of message and unveil it before smaller meetings
and presentations rather than using higher-profile news
releases, as the credibility of any message is fragile and
always at stake.

From this point forward, you’ll start getting requests for
progress reports, which tells you and your PR team to begin
a second perception monitoring session with members of your
external audience. You’ll want to use many of the same
questions used in the first benchmark session. But now,
you will be on red alert for signs that the bad news
perception is being altered in your direction.

It does seem fortunate that such matters usually can be
accelerated simply by adding more communications
tactics as well as increasing their frequencies.

The value of public relations to managers becomes clearer
when you realize that the people you deal with behave like
everyone else – they act upon their perceptions of the facts
they hear about you and your operation. Which means you
really have little choice but to deal promptly and effectively
with those perceptions by doing what is necessary to reach
and move those key external audiences of yours to actions
you desire.

end


About the Author

Bob Kelly counsels managers about using the fundamental premise of public
relations to achieve their operating objectives. He has been DPR,
Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR,
Newport News Shipbuilding & Drydock Co.; director of communi-
cations, U.S. Department of the Interior, and deputy assistant press
secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
Public relations (PR) is the art of managing communication between an organization and its ... PR historians say the first PR firm, the Publicity Bureau, ...
en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 
Content Menu
  • 10 compelling reasons not to downsize

  • 10 critical questions to ask before hiring a consultant

  • 10 more ways to increase your traffic and sales

  • 10 secrets to get your noticed

  • 10 steps to promote your small business

  • 10 surefire ways to add sizzle to your brochures

  • 10 ways to increase your traffic and sales with ebooks

  • 13 ways to a build a list of readers of your ezine

  • 1 001 deals and steals a guide to online classifieds

  • 35 tips for online success

  • 3 simple steps to using publicity to skyrocket business

  • 4th quarter 2003 publicity 1st quarter 2004 prosperity

  • 50 surefire business card tips

  • 5 low cost and successful methods for independent professionals to get clients

  • 5 steps to overcome fear of public speaking

  • 5 successful marketing tips

  • 6 steps to effective management during change

  • 6 steps to laying out your competitive strategy

  • 6 tips to create your own fortune with how to ebooks

  • 7 keys in getting your prospects to act

  • 7 steps to developing leaders

  • 7 strategies to make room for money

  • 7 tips for building a successful downline team

  • 8 procedures to take control of sales and marketing

  • 8 solid reasons all non profits need a web site

  • absolute internet truth from a slant

  • add a teaching gig to your marketing toolkit

  • add some firepower to your pr

  • advantage small business

  • affinity program for manufacturing pr announced by tr cutler inc

  • anxious about your public relations

  • appreciate to motivate

  • are you a pr chowderhead

  • are you burned out

  • are you dissing public relations

  • are you finished

  • are you in the right online business

  • are you pr challenged

  • are you the culprit

  • asian business strategy and approaches today compared to the west lessons from the classic text on asian strategy the art of war by sun tzu

  • asking for proof in the economic pudding

  • asset searching for recovery actions the decision makers critical tool part 2

  • asset searching for recovery actions the decision makers most critical tool part 1

  • attention pr shoppers

  • attracting clients with ease

  • attract investors and key employees

  • avoid the duds 10 strategies for selecting the perfect speaker

  • a 2 95 road trip complete with souvenirs

  • a blueprint for managing your pr

  • a company that doesnt need public relations

  • a comparative study in customer service

  • a fast way to find clients

  • a gadfly on a dinosaurs butt or the hood winking of the american investor

  • a gadfly on a dinosaurs butt or the hood winking of the american stock investor

  • a great marketing model utilizing the power of opm

  • a great way to do pr

  • a hitchhikers guide to the internet

  • a job well done ten ways to recognize reward hardworking staff

  • a leaders or a jerk

  • a managers pr paradigm

  • a new look at labor day

  • a new love story

  • a pr question for chinese managers

  • a pr surprise for managers

  • a pyramid by any other name will still come tumbling down

  • a review of the five keys to building relationships online

  • a simple formula for success

  • a well oiled strategy machine

  • a winning public relations game plan for 2002

  • bankers in denial

  • barriers to effective planning

  • before publishing a newsletter ask these questions

  • being small has its advantages

  • beyond startup are you stunting the growth of your home based business

  • be a storyteller not just a speaker

  • book summary mind your own business

  • book summary nice girls dont get the corner office 101

  • book summary the 18 immutable laws of corporate reputation

  • boost profits market to the gay community

  • brand your consulting brilliance

  • brand your consulting business

  • building a better brick and mortar with the billion dollar web

  • building better bridges networking for personal productivity

  • building relationships for your business by volunteering

  • build dont blow your annual bonus

  • build your business on a shoestring hire a college intern

  • burying your companys stock

  • businesses should specialise not generalise

  • business cartoons mean business

  • business development professionals secrets revealed

  • can small pr firms deliver huge results

  • can your pr game plan be salvaged

  • catch the cash on the net 8230 in more ways than one

  • character is it necessary in leadership part one

  • choosing your financial advisor

  • classified ads what works what doesnt

  • clickbank link theft is it really that bad

  • client service as a competitive advantage

  • coca cola a value stock

  • communicate and prosper

  • comparing corporate and personal goal attainment programs that have developed over thousands of years with modern day programs

  • complaining customers are good for business

  • compliance and regulation impacting on the global business community

  • conquering confidence killers for small business success

  • corporate email policies lower unnecessary legal and security risks

  • could this be the best way to measure public relations results

  • could you be setting your business plan up for failure

  • create a magic connection with clients leads and business associates part i

  • create a positive upbeat can do workforce and dazzle the customer with your caring

  • create your entrepreneur dream team

  • creating a magic connection with clients leads and business associates part i

  • creating a network that works

  • creating a true collaborative environment by honoring your people

  • creating a virtual art gallery

  • creating demand with email newsletters

  • creating time the virtual way how virtual assistants are simplifying life for small business owners

  • credibility exposure adult ed teaching

  • crm

  • crossing the line of fear

  • cross cultural solutions for international business

  • customer relationships are key to your marketing strategy

  • dazzle interviewers with your achievements

  • debt collecting q a issue 5

  • defining public relations

  • defining the traits of a successful leader

  • discover the 7 key areas crucial to business development

  • discover the coach within you

  • dispel the myths and find success

  • does becoming a published author enhance a business

  • does public relations really matter

  • does the pr blueprint work

  • dont get caught with your pr down

  • dont need no stinking pr

  • dont put up with junk pr

  • dont use pr

  • dont waste money on public relations

  • do you have an exclusive market segment

  • do you really need pr

  • do you want your own fully programmable erp part 1

  • do you want your own fully programmable erp part 2

  • drowning in debt tips and tricks for getting out of hot water with creditors

  • earn 72 monthly income on e gold deposits stable income

  • eden prairie minnesota to host pronto north america users conference may 3 5

  • eight no cost ways to market your business

  • eight simple ways to use promotional products online

  • el kabode tile fine art ceramic tile maker

  • email etiquette 1

  • employee or independent contractor

  • eto institute spokesperson tr cutler adds strategic alliance partner focus marketing

  • finding your true north

  • firing someone without resentment

  • five cheap tricks for promoting your business

  • five essential hiring practices

  • five reasons to stay committed to your retirement savings

  • five tips for analyzing an income statement

  • focus marketing enters strategic alliance with tr cutler inc manufacturing pr firm

  • focus on soft skills a leadership wake up call

  • forecasting and surviving a layoff or downsizing

  • four things you must do for online business success

  • four traps that catch entrepreneurs

  • free information for new business owners

  • from ordinary to extra ordinary through internet networking

  • front fees

  • funding indian companies with pipes

  • gaining free publicity through s

  • gear up for the new year with free publicity

  • generating publicity will the media be interested in my product business

  • getting pr in your town realities to remember

  • getting your video successfully produced why quality is key and how to get it

  • get outsiders on your side

  • get paid to market your real estate business

  • get pr off the bench

  • get that low apr mortgage fast

  • give your business a gift

  • going public now that you have successfully made the transition what do you do

  • gomembers inc named to software magazines 22nd annual software 500 for 8th consecutive year

  • gomembers welcomes new staff addition

  • good communicators create successful companies

  • got your speech know how to present ready to go right wrong

  • government buying and selling on the internet

  • go ahead and use that copyrighted material its fair use

  • go public

  • growing your meetings in cyberspace

  • have you ever thought of joining or forming a consortium

  • hey mr ms manager

  • homelanddefensestocks com electronic signage networks report from advertising to terrorist alerts and first responders keeping the public informed

  • homelanddefensestocks com online investor and industry conference tracking trends in homeland security spending and technology features six industry speakers and fourteen public homeland security companies

  • homelanddefensestocks com updates homeland security public and private featured companies new content and online investor schedule for 2005

  • home business tips tools and opportunities

  • home equity loan improvements

  • hone your edge stay focused

  • how about managing your own pr

  • how any small business can boost profits online even when all your customers are local

  • how a computer consulting business can help your company

  • how becoming an expert can boost your success

  • how do you explain public relations to a non public relations audience

  • how managers hit pr paydirt

  • how not to write a

  • how pr helps fiercely competitive managers

  • how public relations can help your business

  • how public relations changes minds

  • how public speaking can help you dramatically increase your business

  • how real pr works

  • how to avoid the 11 biggest mistakes of first time authors

  • how to avoid the legal pitfalls when setting up your new business

  • how to avoid the legal pitfalls when setting up your own business

  • how to avoid the pitfalls of creeping debt

  • how to create a great mentoring relationship

  • how to create multiple revenue streams for your home business

  • how to enhance sales with ebooks

  • how to exploit the articles you write and milk it like cash cow instantly

  • how to fail online or alternatively what to aviod in order to succeed

  • how to fail online or alternatively what to avoid in order to succeeed

  • how to get the press to come to you

  • how to get your business from the kitchen table to the boardroom

  • how to get your public relations moneys worth

  • how to handle 12 big issues for small businesses

  • how to hit the public relations bullseye the first time

  • how to increase sales with automation improvements

  • how to jump start your sales

  • how to keep pr working for you

  • how to keep your sales soaring

  • how to look after your people so they look after your business

  • how to make money online

  • how to make more money

  • how to offer individual praise without undermining team efforts

  • how to really benefit from associations part 1 of 3 part series

  • how to really benefit from associations part 2 of 3 part series

  • how to really benefit from associations part 3 of 3 part series

  • how to ruin good customer relations in two easy steps

  • how to sell your products and services now

  • how to start your own virtual assistant business

  • how to survive lean times when youre a solopreneur

  • how to take advantage of public relations

  • how to turn your customers into evangelists

  • how to write powerful newsletters offline and online

  • how would you ever know

  • hunters and gatherers are you serving both their needs

  • if i were coaching you

  • if your pr cant do this bag it

  • ignore pr at your peril

  • imagine pr like this helping you

  • improve profitable roe with retention

  • improve your business rq for improved profits

  • improving your ceo succession odds

  • incentives and customer satisfaction

  • index

  • indie artist management economic realities insightful strategies

  • industrial connection associate editor tr cutler adds strategic alliance partner focus marketing

  • inoculate yourself against bad pr

  • insurance credi scoring an ethical issue

  • intent

  • internet marketing

  • into every life a little rain must fall part 2

  • intuition the entrepreneurs secret weapon

  • investigative resources worldwide

  • investing in real estate how do i get rich

  • is this any way to run your pr

  • is this the pr you thought you were getting

  • is your public relations investment paying off

  • its eq not iq that will make you more money

  • its just common sense

  • i cant afford a pr publicity campaign can i

  • i cant afford a publicity public relations campaign can i

  • i can t afford a publicity public relations campaign can i

  • jennifer johnson

  • just think

  • key elements and importance of a well defined privacy policy

  • know what matters most about pr

  • laws of the business buying and selling jungle

  • leading with emotional intelligence

  • lessons learned from the downfall of dot coms

  • lets blow the lid off public relations

  • let public relations do the job its meant to do

  • let public relations do the job it s meant to do

  • leverage raffles as a marketing tool

  • list your company in the states

  • madison dynamics

  • maintaining small town charm in an ever changing world

  • make your pr budget work harder

  • making headway on a slow day 9 ways to turn down time into productivity time

  • making s work creating news where none existed

  • making your purpose your business step 4

  • managerial survival key

  • managers and pr genius

  • managers and pr one thing is clear

  • managers are you pr fit

  • managers a key to your survival

  • managers can we agree on this

  • managers dont write off public relations

  • managers get real please

  • managers got a grip on your pr

  • managers have you been shortchanged

  • managers need basic pr

  • managers paying for pr lite

  • managers pr more than tix and plugs

  • managers start your pr

  • managers which pr is right for you

  • managers who leave pr to others

  • managers who spend pr wisely

  • managers who tap into prs value

  • managers why not pr like this

  • managers why pr is so key

  • managers yes you do need public relations

  • managers you know your job but what about public relations

  • manufacturers public relations and media guide author tr cutler adds strategic alliance partner foc

  • manufacturers public relations and media guide author tr cutler adds strategic alliance partner focus marketing

  • manufacturing marketing turnkey process with tr cutler inc manufacturing pr firm

  • manufacturing media consortium founder tr cutler 1 public speaker in sector

  • manufacturing media consortium founder tr cutler inc adds strategic alliance partner focus marketing

  • manufacturing pr firm tr cutler inc adds strategic alliance partner focus marketing

  • manufacturing public relations checklist key to tr cutler presentation

  • manufacturing public relations firm to launch affinity program for manufacturers

  • manufacturing public relations firm tr cutler inc increases staff

  • manufacturing public relations firm tr cutler inc to launch new division in q3

  • manufacturing sector public speaker tr cutler is ranked 1

  • marketing is a system not an event

  • marketing the government for profit

  • marketing turnkey process for manufacturers created through strategic partnership between tr cutler inc manufacturing pr firm and focus marketing

  • mass marketing manufacturing media blitz founder tr cutler inc adds strategic alliance partner focus marketing

  • maybe the strongest pr on planet earth

  • mental vs physical activity in marketing

  • misclassifying employees as independent contractors one of the most expensive mistakes of them all part 2

  • mission critical public relations

  • monday morning mindfulness

  • more than fundamentals

  • motivating employees

  • move key audiences to actions you want

  • moving from a weekend hobby to career in the arts

  • moving key audiences to take action

  • my project broker experience

  • narcissism in the boardroom

  • naturalgasstocks com updates online investor audio forum syntroleum corporation nasdaq synm added to list of participating public companies

  • need some advice

  • non profits need new strategies to weather budget crisis

  • not getting the pr results you want

  • olympic games parties can add fun excitement and achievement to your workday

  • online marketer on a mission

  • only the weak ones quit

  • organized crime expert amway just like mafia

  • organized for success five keys for making home work work

  • outsourcing not just for big business

  • park your garage sales on the internet

  • peddling your own wagon through local exposure

  • peggy smedley and tr cutler to address pronto north america users conference

  • peggy smedley author of mending manufacturing how american can manufacture its survival to address pronto north america users conference

  • peggy smedley of start magazine to address pronto north america users conference

  • permanent press using s to keep your company in the news

  • personal training 6 secrets of award winning customer service

  • planning for 2002 business recovery use public relations firepower

  • planning special events part two the master plan

  • positioning professional service firms

  • preparing for your media interview

  • prevent sucide now

  • pre empt radiation or die

  • professional help funding your company

  • pronto north america marketing director verzi thrilled to have cutler and smedley at users conference

  • pronto north america marketing director verzi thrilled to have smedley and cutler at users conference

  • pronto north america users conference in eden prairie minnesota may 3 5

  • pronto north america users conference to feature keynote address peggy smedley

  • pronto north america users conference to feature keynote address tr cutler

  • pronto north america users conference to feature new product features of pronto xi

  • protect your business with non disclosure agreements

  • pr advice you didnt ask for

  • pr am i getting a good deal

  • pr a potent force for success

  • pr behavior modification specialist

  • pr buyers beware

  • pr essential to your success

  • pr failure defined

  • pr focus on what matters

  • pr going according to plan

  • pr heres all you need to know

  • pr how sweet it is

  • pr is just smart business

  • pr lets cut to the chase

  • pr lets talk fundamentals

  • pr ouch tells the tale

  • pr room at the bottom

  • pr still a mystery to some

  • pr that entrepreneurs often overlook

  • pr the thrill of a good idea

  • pr time for a new playbook

  • pr whats the point

  • pr where it matters most

  • pr your 500 pound gorilla

  • publicity campaigns how many hours how many months

  • publicity outside your city outsourcing for more affordable pr services

  • publicity performance not enough

  • publicity utilizing a effectively

  • publicity with an online

  • publicrelationistas

  • public procurement and very private benefits

  • public relations 101 getting your message out

  • public relations 8 fix factors

  • public relations antidote for small business failure

  • public relations a natural phenomenon

  • public relations converting the non believers

  • public relations creates wealth

  • public relations defining your organization from the inside out

  • public relations for new enterprises

  • public relations going o k

  • public relations grand illusion

  • public relations insurance

  • public relations mixup

  • public relations power tool for the 21st century

  • public relations productivity

  • public relations recession tool

  • public relations success starts here

  • public relations the fundamental premise

  • public relations time to fix it

  • public relations tips you can take to the bank

  • public relations toast

  • public relations use its core strength

  • public relations wheres the value

  • public relations where s the value

  • public relations why it works

  • quality care options announces new employee benefit solution

  • quick easy tools for you to effectively market your home business

  • quick tactics to brand your business and make more sales

  • quick tips for the first time homebuyer

  • radio interviews how to get them

  • raising money for your company

  • random whimsy uncensored interview with dan lok

  • ready for a business recovery

  • recessions dont last forever

  • redefining success in an uncertain world

  • reducing debt before its too late how to avoid the pitfalls of creeping debt

  • relationship marketing key for small local business

  • renewableenergystocks com reports renewable energy industry sees growing public support as smart energy technology becomes a viable option

  • residential property abroad

  • resume success factors what exactly is a resume anyway

  • reverse merger ipo or direct public offering dpo which one is right for you

  • reverse merger suicide

  • re evaluating the purpose of an e zine

  • rfidinvesting com online rfid investor forum to feature public rfid companies and analysts that follow the growing sector

  • right pr empowers a manager

  • right pr focus a powerful advantage

  • risk free investing with term investments

  • road map to a healthy stock market

  • rotator

  • rp promotion strategy

  • same old same old pr still tops

  • satisfying your customers is as simple as this

  • secrets to getting free publicity for your business

  • selecting an equity finance consultant

  • self promotion is easy and fun

  • seven steps to getting known guerrilla public relations for the entrepreneur

  • six pillars of business marketing success

  • small business q a how to handle the occasional oop see

  • small business valuation primer

  • something new for managers

  • sound like your situation

  • so whats wrong with strategic

  • so you want to be a freelancer

  • speaking out

  • specialists for otcbb nasdaq stocks

  • starting a new business

  • steer your career in the right direction home

  • stop is your business missing its mark et

  • successful small businesses use pr

  • success comes when you turn indecision and fear into power and action

  • success is just a question away

  • sure fire recipe for a successful public relations career

  • survival of the fittest building your business

  • surviving tough times online

  • sweat the small stuff for great customer service

  • take it to the customer

  • take your pants off in public

  • talk the talk

  • tap into larger profits with your promotion

  • tax reduction tips

  • ten fun ways to liven up any presentation

  • ten tips to a job winning interview

  • ten ways to be a better at motivating your employees

  • there is no time like the present

  • the 10 step resume critique

  • the abcs of cyber shop set up marketing affordable big league cheap

  • the best pr has to offer managers

  • the best things in life are rarely things

  • the booklet journey

  • the business of speaking everyone has something to share

  • the correct use of shares

  • the cost of being a public company

  • the demise of the mittelstand

  • the economics of real deals

  • the effects of consumer debt

  • the employee publication the great communicator

  • the essential contractor

  • the financial power of gay weddings q a

  • the growing trend in business networking

  • the importance of massive action

  • the informations age and making money

  • the information age and making money

  • the magic and mystery of teams

  • the millionaires favorite author

  • the most important pr in america

  • the mother of all publics

  • the naughty niches potential gold mines or business killers

  • the network within

  • the new customer relationship management crm functions

  • the new ways to do the business mba or cio

  • the number 1 rule for businesses be professional

  • the seven cs partnership danger signs competitive not complementary action

  • the seven cs partnership danger signs the 6th c changing vision

  • the shell trap

  • the sickly state of public hospitals

  • the six sigma method and design of experiments

  • the ten pillars of leadership and business development

  • the top 10 creative excursions for building effective teams

  • the top 10 priorities that guard your five star reputation

  • the top 10 the top ten signs that your marketing message needs a facelift

  • the top five reasons for posting in online guestbooks

  • the truth about public relations

  • the ultimate pr scam

  • the value of forums

  • the wages of science

  • the wages of science part i

  • the worst pr mistakes

  • things will never be the same again

  • thinking about a public relations career

  • this is the power of pr

  • thomas r cutler becomes leading manufacturing pr public speaker

  • thomas r cutler in high demand as manufacturing public speaker

  • three steps to give your strategic plan traction

  • time to spruce up your public relations

  • tips for curing bad customer service

  • tips for first time homebuyers

  • tips for reducing shipping costs

  • tips on boosting small biz profits

  • top 10 business e mail basics

  • top 10 ways to sell your products and services

  • trend setting how office art improves productivity

  • trust in a digital economy

  • truth or consequences how to give employee feedback

  • tr cutler and peggy smedley to address pronto north america users conference

  • tr cutler inc announces the sale of the veterinary practice marketing division

  • tr cutler inc manufacturing pr firm adds strategic alliance partner focus marketing

  • tr cutler inc sells vet division and expands manufacturing associate affinity program

  • tr cutler inc staff to top 40 associates

  • tr cutler marks 1 year anniversary of eto spokesperson

  • tr cutler to continue industrial connection case study profiles of georgia manufacturers

  • tr cutler to continue industrial connection case study profiles of southeastern u s manufacturers

  • tr cutler to continue industrial connection case study profiles of south carolina manufacturers

  • tune up your vision to ignite your business

  • turn your business new year resolutions in pr revolutions

  • underestimating the power of in house pr

  • under the covers clickbanks affiliate tracking system

  • use every weapon you have

  • variable data marketing program to veterinarians sold by tr cutler inc

  • venturecon home business opportunities

  • veterinary marketing technology sold by tr cutler inc

  • want prs full value

  • want this kind of pr

  • whats the secret to repeat business

  • what consultants want you to know but you never ask

  • what does it take to have it all in life

  • what does the public relations client really want and why

  • what is best practice public relations

  • what is optimum performance

  • what many pr users ignore

  • what pr does best

  • what you dont know about pr can hurt you

  • what you must know when marketing your business

  • when is the best time to take your company public

  • when managers play the pr card

  • when tactics are not enough

  • where is our largest technological plan

  • where is the best pr value

  • where to find a cash windfall of 10 000 1 000 000 you never knew you had

  • which pr is right for you

  • wholesale secrets revealed the holy grail of wholesale

  • why all managers are alike

  • why americans find predatory lending offensive

  • why do you want pr

  • why good pr warrants your attention

  • why go public

  • why hire a professional transcriptionist to convert your dictation or audio recordings to typed text

  • why one should chose a network marketing home base

  • why pr is an engine for economic growth

  • why pr is a vital force

  • why pr packs a punch

  • why public relations doesnt just happen

  • why small and medium sized businesses should

  • why small and medium sized businesses should monitor the media

  • why small business must turn to pr

  • why soft skills matter in your office

  • why would anyone hold a bad meeting

  • working as a knowledge worker in the information age

  • working with a financial adviser

  • working with freelance writers

  • write s that dazzle

  • writing a

  • your home a hidden source of financing

  • your organization what role pr

  • you dont have a money problem you have an idea relational problem