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Informative Articles

A Well-Oiled Strategy Machine
Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you...
Good Communicators Create Successful Companies
It's always interesting to study the internal and external communication policies and procedures of small and medium size businesses. Companies that cultivate open and honest communications with employees and customers inevitably are highly...
Managers, Have You Been Shortchanged?
You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most...
Satisfying your Customers is as Simple as this...
Customer service is everywhere. It seems everyone we deal with now is a 'customer service representative'. Remember when they were bank tellers, flight attendants or just the person behind the enquiries desk? So why is the experience of fantastic,...
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who says differently probably isn’t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems,...
 
Working With Freelance Writers

Many companies are turning to freelance writers to get their projects completed. After all, there are plenty of advantages to dealing with freelancers: no salaries, vacation time, sick days, health insurance or benefits. Also, using an outside writer will ensure a fresh perspective. Here are some tips for working with freelance writers to build relationships and ensure a successful project.
Negotiating Fees
When determining freelance fees, remember that you
get what you pay for. Busy, reputable writers must
earn enough money for their time in order to maintain
a profitable business. If you only offer less, you may
have to settle for beginners who will likely require more
editing and fact-checking on your part. Until writers
gets used to your style, you may have to put in more
time with them.
One way to estimate writer's fees is to determine what
annual salary this writer might if she or he were on staff
at your company ($35,000 for example). Divide the annual salary by 2,000 to obtain a "net" hourly wage ($17.50). Double the hourly wage to cover the writer's overhead ($35). This is the gross hourly rate. Then, increase the gross rate by 25% to cover overhead time ($43.75.) Thus, it is not unreasonable for a freelancer to charge a project fee based on $40-50 per hour. Finally, multiply the billing rate by anticipated production hours to arrive at fair price for the assignment.
Always discuss payment terms before starting a project.
Some writers will expect payment on acceptance of the project. For major projects, they may require one-third to one-half upon accepting the project with the balance paid upon completion. Others are willing to use a standard "net 30" payment like other businesses.
You and the writer should negotiate fees, dates of
payment, and rights purchased. When negotiating
payment, consider the value of the material to your
publication, and the value to the author in appearing in
your publication. It is also a good idea to estimate the
value of the piece if it were to appear in a competing



publication.
More Ways to Save
Another way to save on freelance fees is to buy previously written/published articles. You can purchase second rights to articles that have appeared in other publications in your field or on other web sites.
A generic article prepared by a freelance writer can be
modified for your company. The freelancer will often
try to sell a version to different editors, and this will
usually cost less than articles written specifically for
your publication.
Doing your part
Give the writer as much background information as
you can. Share background information that a staff
writer would have access to. Let her/him know about
the publication, website, business or product; about
the angle you are trying to write from, the style you
prefer, and about the subject of the piece and potential
contacts.
Keeping the Project Running Smoothly
Require periodic status reports on a project. That way
you will have better communication and fewer problems when a "surprise" pops up.
Be available for your writers. Offer to be contacted by
more than one medium: Use the phone, fax, email, a
cell phone, or instant messaging to allow them to reach
you easily.
Understand that freelance material may require more
extensive editing or revisions than pieces done on staff.
However, as you and the writer establish a relationship
through ongoing projects, she/he will learn your style
and tone.
If you are hiring a writer for the first time and are not
sure about her/his work, assign a less important project
-- perhaps something that could be eliminated if it
were poorly written or not in on deadline.
Once you find a writer you like, become an important
client by giving her or him regular assignments. Later,
if you need help in a pinch, they are more likely to give
you their time.

About the Author

Linda Alexander is a business writer and marketing consultant specializing in web and sales copy. Contact today to discuss your project! athena6173@qwest.net www.write2thepointcom.com

 

PR.com: Directory of Businesses Jobs Press Releases Products ...
Comprehensive Directory of Businesses, Jobs, Products, Services, Press Releases, News, & Articles in all Industries. Promote your business. FREE.
www.pr.com
 
PR Newswire - news distribution, targeting and monitoring
News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational ...
www.prnewswire.com
 
PR Week Magazine
News and features about the public relations industry, with links to US, UK, Asian, and German editions.
www.prweek.com
 
Public relations - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
Puerto Rico - Wikipedia, the free encyclopedia
Hyperlinked encyclopedia article covers the country's history, government and politics, geography, economy, demographics, language and culture.
en.wikipedia.org
 
The Public Relations Society of America (PRSA)
Largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, ...
www.prsa.org
 
CIA - The World Factbook -- Puerto Rico
Profile of Puerto Rico by the Central Intelligence Agency (CIA).
https:
 
Center for Media and Democracy - Publishers of PR Watch
A nonprofit, public interest organization dedicated to investigative reporting on the public relations industry.
www.prwatch.org
 
Puerto Rico Vacations | Puerto Rico Tourism Company | Puerto Rico ...
Puerto Rico Tourism Company Official site includes nightlife, area sports, culture, and travel information.
www.gotopuertorico.com
 
PR: See what people are saying right now on Technorati
See all blog posts tagged with pr on Technorati. ... This page shows everything that has been tagged with pr. To contribute to this page include this code ...
www.technorati.com
 
Edelman
Full service global public relations firm. Includes company profile, management team, practice areas, industries served, case histories, client listings, ...
www.edelman.com
 
LEWIS PR - global public relations
LEWIS PR is a global public relations consultancy working with leading and emerging brands and delivering predictable results tied tightly to client goals.
www.lewispr.com
 
IANA | .pr - Puerto Rico
University of Puerto Rico Gauss Laboratory Facundo Bueso Building Office 265 ... Puerto Rico Email: tech@uprr.pr Voice: +787 765 3263 Fax: +787 754 0757 ...
www.iana.org
 
Online Public Relations Home Page
Free online resource for public relations professionals.
www.online-pr.com
 
Chartered Institute of Public Relations, CIPR, the professional ...
The CIPR is the professional body for the UK public relations industry, providing PR training and events, PR news and research, and a PR jobs board.
www.ipr.org.uk
 
PR News Online — Trusted Source for Public Relations News, PR ...
The latest news on public relations delivered FREE right to your inbox. ... Psycho-Geometrics Help You Know What 'Shape' Your PR Team's Personality Is In ...
www.prnewsonline.com
 
O'Dwyer's Public Relations News - odwyerpr.com
Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
www.odwyerpr.com
 
PR News Online — Trusted Source for Public Relations News, PR ...
E-letter. The latest news on public relations delivered FREE right to your inbox. ... Share ideas with your peers in PR News' just-launched Forum ...
www.prandmarketing.com
 
Linux PR:
Comprehensive Press Release and Public Relations resource for the Linux community.
www.linuxpr.com
 
Escape to Puerto Rico - Your Internet Guide to Puerto Rico
Internet guide to everything Puerto Rico. Offers lots of photos, accommodations and travel information from around the Island.
escape.topuertorico.com
 
 

 
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