|
|
EMAIL OVERLOAD. Taking The Overwhelm Out Of Email
EMAIL OVERLOAD Taking The Overwhelm Out Of E-Mail ?By the year 2000, we?ll have paperless offices.? Isn?t that what many people were thinking and saying thirty years ago? Electronic mail came along and the prediction threatened to come true of...
How Real PR Works
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
For others, public relations works best when it does something positive about the behaviors of outside audiences that...
How to Look After Your People So They Look After Your Business
Imagine being supported in your business by a team that were reliable, competent, communicated effectively with clients and colleagues, had heaps of initiative and a great attitude. No, this is not a pipe dream. It can happen for you. However it...
Inducting Your Staff Online
Although induction is recognized as a critical activity for new starters, my experience has been that few organizations do it well. There is probably no excuse for poor induction when your staff is in one location and new starters can report to the...
Master Card Merchant Account Providers
As your company begins to grow, you may be ready to undertake
some credit risks by opening an account with MasterCard merchant
account providers. A merchant account will provide the means of
securing electronic equipment to upgrade your business...
|
|
|
|
|
|
|
|
A Professional Image
A Professional Image by Bob Osgoodby
First impressions are extremely important if you hope to do business on the Web. After you refine your ads, and if you make your pitch to a targeted group, you will start to get visitors to your web site. Here is where many would be entrepreneurs drop the ball.
Putting up a web site is not a difficult task, but designing a good one is, and if you don't pay attention, it might be working against you. Think about it, the web site is not only the first impression of you and your business, it is crucial to your success or failure.
People don't waste a whole lot of time when visiting a site. If it isn't professional looking, they may just "click away". While looks are important, you must spend time on developing good copy. Copy written by affiliate programs has been seen over and over, and while it may have been effective at one time, it is so overused that people immediately recognize it for what it is.
In addition to good copy, which of course has no spelling, grammatical or punctuation errors, it clearly states what you are offering. Many web sites offer a real challenge to try to figure out what they are trying to sell. The offer should be the first thing they see. The information must also flow logically, and not leave a lot of questions unanswered.
In addition to complete information on your offer, it must have a call to action, which entices the visitor to purchase from you. It must also have an order form, or instructions that are easy to follow. It is also a real plus to let the prospect know a little bit about you. Your picture on the site can go a long way to help instill confidence.
There is some confusion on the value of links. Some advocate that a good web site should be divided into separate sections connected by links. Others feel that a single long web page will score higher in the search engine rankings.
There are basically two types of links. One goes to a completely separate web page, and is considered an external link. Another type is referred to as an internal link. These point to different "parts" within the same web page. Both have value, however internal links are a little friendlier. If someone clicks on one and the next "part" logically flows from the previous one, people will be more
inclined to read on.
While it is a good idea to have your links on the side of the page, you should avoid the use of frames, which divides the page into two logical pieces that can be independently manipulated. At the current time, sites constructed with frames are not search engine friendly, although this could change.
Links should be clear as to where they will take you. It is crucial that the titles of the links, not only make sense, but actually take someone to that information. Each site should have links that are unique, and it is not a good idea to have information in the target, that is not specified in the link.
If you have someone design the site for you, remember that their expertise is in web site design, and most likely they will know little, if anything, about what you are doing. They can construct the site and make it look good, but the copy and information flow is your responsibility. You should always take a break from the copy writing, and if at all possible, have someone else proof your work. Also you have to be careful of words that pass spell check, but are actually an error. Don't confuse words like "there" and "their".
Once you have the basic framework finished, it is now time to test it. Try to corral as many people as possible to review it. Is it clear and an effective presentation? You should probably avoid friends unless you are sure they will give you an honest evaluation.
The first impression your web site makes is crucial to success. If people have to "jump through hoops" to find out about your offer, or if it doesn't portray a professional image, the odds are they won't buy.
-----
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
About the Author
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
|
|
|
|
|
Oral Presentation Advice |
Your presentation should not replace your paper, but rather whet the ... Below I consider goals for academic interview talks and class presentations. ... |
www.cs.wisc.edu |
  |
Presentation Skills |
This site contains annotated links to resources concerned with presentation and communication skills. |
lorien.ncl.ac.uk |
  |
Presentation Helper - Free PowerPoint templates, help, advice and ... |
Resources on how to make effective presentations. Includes tips on PowerPoint and topic ideas. |
www.presentationhelper.co.uk |
  |
Neurobehavioral Systems, Inc. |
Neuroscience stimulus delivery software can be used for cognitive psychology, fMRI, erp and single unit research (Windows). |
nbs.neuro-bs.com |
  |
Why tables for layout is stupid: problems defined, solutions offered |
Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ... |
www.hotdesign.com |
  |
The Gettysburg Powerpoint Presentation |
This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ... |
norvig.com |
  |
Presentation Zen |
I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ... |
www.presentationzen.com |
  |
Presentation Tips for Public Speaking |
Better Public Speaking & Presentation - Ensure Your Words Are Always ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise ... |
www.aresearchguide.com |
  |
Presentation - Wikipedia, the free encyclopedia |
Presentation is the process of presenting the content of a topic to an ... You should plan to rehearse your presentation out loud at least four times. ... |
en.wikipedia.org |
  |
OSCON 2005 Keynote - Identity 2.0 |
“A barn-burner of a presentation. I loved this.” - Cory Doctorow. “I watched it twice, and greatly enjoyed it both times.” - Jon Udell ... |
www.identity20.com |
  |
Presentations - Effective Communication - Public Speaking |
Tips and tools for creating and delivering presentations: text, techniques and technology. |
www.presentations.com |
  |
Presentation Information Resources - Presentation Technology News ... |
Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ... |
199.249.170.231 |
  |
Effective Presentations homepage |
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ... |
www.kumc.edu |
  |
Impress |
Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ... |
www.openoffice.org |
  |
PRESENTATIONPRO - experts for Microsoft PowerPoint |
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds. |
www.presentationpro.com |
  |
Leadership - Presentation Skills |
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ... |
www.skagit.com |
  |
Presentation: See what people are saying right now on Technorati |
See all blog posts tagged with presentation on Technorati. |
www.technorati.com |
  |
Secretary of State Addresses the U.N. Security Council |
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ... |
www.whitehouse.gov |
  |
Rubric |
Organization, Audience cannot understand presentation because there is no sequence of information. Audience has difficulty following presentation because ... |
www.ncsu.edu |
  |
Presentation Skills |
Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ... |
www.see.ed.ac.uk |
  |
|