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Informative Articles

Are You A Green Thumb Leader?
From my home office, I can look out and see my garden. Its loaded with wonderful, terrible sights, sights that mirror much I find in many of Americas organizations. Youd recognize it too. There are roses speckled with mildew and rust from the...
Balancing Technology, Management, and Leadership
"The art of progress is to preserve order amid change and to preserve change amid order." -- Alfred North Whitehead, 19th century British mathematician and philosopher As Achieve (my first consulting company) was working with our Clients to...
Deli Franchise - Are You Hungry for a Great Business?
Deli and sandwich franchise opportunities are not just popular but are considered by many to be one of the best concepts in the marketplace. Review some stuff about the booming sandwich restaurant franchise opportunities available and learn a...
How to Prepare your Mind/Body to Give Great Speeches
Sure you have catecholamines all speakers do. (including Sir Winston Churchill and Presidents Kennedy, Carter, and Reagan.) Those are the chemicals that make you sweat, make your heart beat fast and make your hands shake. Get rid of those...
Why Are You Doing Everything Yourself?
When I coach my entrepreneur clients, one problem I often see is that they're not taking enough time to market and grow their business. It's not that they don't understand the value of those efforts, or they don't want to make the time. It's that...
 
Building skills in information marketing will boost your business

Yesterday I was sitting on a train going into London when I thought Id take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me what happened at your work today Daddy? So I put my newspaper down and took a look around me.

The chap beside me was reading a book about selling, the woman on the other side of the aisle was using her computer and the two men opposite me were discussing a presentation they had seen. Then it struck me - everyone around me was an information consumer. Everything they were doing involved the consumption of information that somebody else had provided.

Now that shouldnt have surprised me too much. After all, thats what I do - I sell information to people. But it was the train journey that reminded me how much information people are buying. They are getting it from books, online, in meetings, via reports - all sorts of ways. We live in an information society nowadays.

That means there is an opportunity for you. Whatever business you are in, you deal with information - and people will pay you for what you know and what you have experienced.

Just six months ago my main business was speaking at seminars, conferences and running workshops. Now Ive changed the way I earn my money by selling the information I used to give at talks and


meetings directly to people who would otherwise be in my audience. And I am doing that online.
People can download my talks, or they can buy ebooks I have written about the subjects I specialise in (business psychology, if you must know). And its working.

In the past year, the Internet has gone from being just a source of referrals to my business, to being the prime source of my business. Last year about 2% of my income came from the Internet; now it's 95%. And the switch has been because I deliver information online.

Many businesses, however, do not take advantage of the huge consumer thirst for information. Instead, they just provide brochures and catalogues online. But what Internet users want is the information and the knowledge that exists within businesses.

So, to enhance your business and to ensure that your company succeeds online, make sure you provide information and knowledge-based products, such as ebooks and audio files. That way you'll be tapping into the consumer demand for information. You will be able to make money out of selling the information you normally keep only for your customers. With the Internet you can now sell that information to anyone.

About the Author

Graham Jones is an Internet author, consultant and entrepreneur and is the lead speaker at Information Marketing 2005 (http://www.informationmarketing2005.co.uk)

 

Oral Presentation Advice
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Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ...
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This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ...
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Better Public Speaking & Presentation - Ensure Your Words Are Always ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise ...
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OSCON 2005 Keynote - Identity 2.0
A barn-burner of a presentation. I loved this. - Cory Doctorow. I watched it twice, and greatly enjoyed it both times. - Jon Udell ...
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Impress
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PRESENTATIONPRO - experts for Microsoft PowerPoint
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds.
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Leadership - Presentation Skills
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ...
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Presentation: See what people are saying right now on Technorati
See all blog posts tagged with presentation on Technorati.
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Secretary of State Addresses the U.N. Security Council
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ...
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Presentation Skills
Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ...
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