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How To Write A Killer Sales Letter
I sit down and look at my notebook. Then, I put myself into the ‘zone’. That’s how I start to write web copy that sells. Whether you agree with me or not, your web copy will determine whether your product’s going to sell online or not. ...
I’ll Take Quality Over Quantity Every Time
In the early days of developing my home business, I went for the numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity).
...
Presentation Pitfalls Series: Top 10 Content Mangement Mistakes
Here, David Letterman style, are what I consider to be the Top 10 most common mistakes presenters make when organizing and preparing their content:
10) Not setting the stage.
An introduction should be more than just "Hello. Today we'll...
Unleash Your True Potential
Some time ago I attended a birthday party and met a young guy who just happened to be 30. I say young because when you're 47, that is a young age!
He told me about his career in a major corporate company where he's been working for the past 3...
What Makes a Good Performance Appraisal?
There are increasingly two schools of thought (we're sure there
are probably 2002): one for and one against Appraisals. And in
both, the bottom line still is that they will cost your company
money if not handled well. As we know, in vast numbers...
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Creativity and Innovation Management- Turning Ideas into Action
The phrase “turning ideas into action” is a Russian doll.
Managing the ideas to implementation process is important for at least two reasons:
a)To make effective use of resources – investing in one idea uses resources that could be applied to another idea. Yet all ideas do not have the same likelihood of success.
b)To prevent re-engineering. There is often not enough time to properly develop and commercialise a product but there always seems to be time to go back and fix it. It has been estimated that the cost of re-engineering ranges from the low to high billions every year.
Effective idea to implementation involves a number of disciplines:
a)Effective idea selection – the first stage of innovation. Innovation can be defined as idea selection, development and commercialisation (as opposed to creativity, which can be defined as problem identification and idea generation).
b)Effective idea development – which involves a second tier of competencies. Where effective idea selection may be management, sales and end-user focused, idea development also requires technicians, designers and the like.
c)Effective idea commercialisation – which involves yet a third tier of competencies.
Each of the above can further be drilled to improve effectiveness. For example, idea
selection can involve:
a)Selecting ideas according to type. Some idea types have a higher probability of success than others.
b)Selecting ideas according to strategic, competency and technical fit.
c)Selecting ideas according to practical impediments.
d)Selecting ideas at various stages of the idea funnel.
e)Selecting ideas according to end-user benefit.
There is much more to this….
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com
Kal Bishop, MBA
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You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
About the Author
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
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| Oral Presentation Advice |
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| Presentation Skills |
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| lorien.ncl.ac.uk |
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| Presentation Helper - Free PowerPoint templates, help, advice and ... |
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| Why tables for layout is stupid: problems defined, solutions offered |
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| The Gettysburg Powerpoint Presentation |
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| Presentation Zen |
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| Presentation Tips for Public Speaking |
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| Presentation - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| OSCON 2005 Keynote - Identity 2.0 |
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| Presentations - Effective Communication - Public Speaking |
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| Presentation Information Resources - Presentation Technology News ... |
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| Effective Presentations homepage |
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| Impress |
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| PRESENTATIONPRO - experts for Microsoft PowerPoint |
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| Leadership - Presentation Skills |
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| Secretary of State Addresses the U.N. Security Council |
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| Rubric |
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| Presentation Skills |
| Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ... |
| www.see.ed.ac.uk |
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