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Assertiveness - Just how nice are you?
It is important for you to define where you find your behaviour
beneficial and where you find it a liability. See where you fit
into the wide spectrum of our definition of nice behaviour.
Below is a list of some of the things that adaptive...
Bar Graphs and Presentations
Let's make business reporting simple again. In the age of
information, many of us are experiencing information overload.
There is such a thing as gathering and presenting too much data,
and the business world struggles to present...
Outsourcing – A Positive Approach For Small Businesses
Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers. It is...
Retaining Employees and Customers Is A Family Affair
“The more things change, the more things remain the same.” As e-mail, voice mail, and technology allow people to conduct business without ever seeing each other, the competitive edge can very well be the re-creation of conversation -- specifically...
The Shocking Truth About: 'How to Make Money on the Internet'
The Shocking Truth about How to Make Money on the Internet!
You know... for a few years even I doubted that network marketing was a real business... Sure, I read about how to make money at home and how easy it was to make money online.
...
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Creativity and Innovation Management- why products fail.
There is no sure fire route to commercial success but the probability of success can be increased. This is important for at least two reasons:
a)Resource Management. The Economist (2003) states that 3000 bright ideas result in 100 worthwhile projects, which are winnowed down to four development programmes. And four such development programmes are required to stand any chance of getting one winner.
b)Time Management. Whilst it is often the case that sufficient time is not taken to develop a product fully, there is always time to go back and fix mistakes. The cost of product re-engineering varies from the low to high billions.
There are a number of techniques that allow better problem identification and idea generation (creativity) and better idea selection, development and commercialisation (innovation).
Innovation strategies include:
a)Valuing ideas according to their type. Random ideas and those resulting from solution spotting have the highest success rates.
b)Measuring strategic, technical and competency fits with the organisation.
c)Measurement of ideas according to their impediments. A new type of cell phone will be infinitely easier to produce than a time machine. The Internet has a far lower take up in Africa than in Europe because of infrastructure deficiencies.
d)Carefully selecting
what criteria is used to allow or disallow an idea at various stages of the development pipeline. Not allowing an idea (or releasing it too early) may not give that idea a chance to blossom. However, keeping it in the pipeline takes away valuable resources that may allow another idea to bloom.
e)Adequate consumer benefit analysis. Many ideas are simply developed before focused, practical and appropriate end-user needs are thought through.
These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com
Kal Bishop, MBA
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You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
About the Author
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
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