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Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"
Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting...
Balancing Technology, Management, and Leadership
"The art of progress is to preserve order amid change and to preserve change amid order." -- Alfred North Whitehead, 19th century British mathematician and philosopher As Achieve (my first consulting company) was working with our Clients to...
Persuasive Communication
Is all communication persuasive? Sometimes, it seems it is. At the least, we can say much of our communication includes a persuasion component. Consider this article, which takes an editorial rather than an overtly persuasive approach. Yet, the...
So What's Wrong With Strategic?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 825 including guidelines and resource box. Robert A....
The Network Within
When you hear the word “networking”, what comes to your mind first? You probably think about going to a job fair or asking all of your friends, family members and acquaintances for jobs. But if you are currently employed, you might very...
 
Credibility Counts!

Credibility Counts
©2002, Diana Ratliff
476 words

If prospective customers don't believe you, you might as well
start your "Going Out of Business Sale" right now.

This is especially true on the Internet, where anyone can (and
evidently does!) put up a website. Sources of information in a
site may be unclear. You may find it difficult to identify the
author or publisher and wonder about their motives. The
qualifications of the source to speak on the particular topic or
sell a particular product may be questionable.

Because of this, credibility is an important concern when
you're using the Internet, whether you're the visitor or the
webmaster. As a shopper or 'Net surfer, you don't want to quote
an "expert" who proves not to be, or send credit card
information to some sleazy con artist whose site disappears
before the order arrives. As a web designer or webmaster, you
cannot afford to be seen by site visitors as anything less than
honest, ethical and aboveboard.

Yet few sites use more than half of the strategies that build
trust in the site visitor's mind, according to usability expert
Jakob Nielsen and the Nielsen Norman Group. In October 2000,
they tested 20 big e-commerce sites and found that the average
site complied with only 55% of guidelines for trustworthy
design. Smaller sites tend to use even fewer of the
recommendations.

So what can you do to make sure your website is believable and
builds trust in the mind of your visitors?

Plenty. Here are some pointers.

·Make sure that


information about your company is complete and
easy to find. Include full contact information. Photos of the
principal employees help your visitor trust you because they
come to feel they know you.
·If you're selling something, don't be coy and make visitors
hunt all over for the price. Price it fair and put it there.
·Give enough information about your product or service to
allow the visitor to make a decision. YOU know why your "Wonder
Widget" is worth $29.95, but your visitor doesn't. This also
means including important information such as shipping costs and
return policies.
·Make sure your site looks professional, loads quickly, is up
to date, and is free of spelling and punctuation mistakes.
·If you collect personal information (names, email addresses,
credit card information), use it appropriately and securely.
Explain why you're collecting the information and what you will
do with it.
·Make sure your site visitors can reach someone quickly if
they need help.
·Give your visitors what they came for. If they're looking
for information on "how to build an igloo", don't make them wait
through a Flash presentation of a snowstorm before they get to
the instructions.

According to an old saying, "Honesty is the best policy." If
you want to be successful on the Internet, it's an essential
policy as well.


About the Author

Diana Ratliff believes your website should work as hard as you
do. Visit http://www.dratliff.com to learn how a website
"makeover" can increase your sales and improve your image.

 

Oral Presentation Advice
Your presentation should not replace your paper, but rather whet the ... Below I consider goals for academic interview talks and class presentations. ...
www.cs.wisc.edu
 
Presentation Skills
This site contains annotated links to resources concerned with presentation and communication skills.
lorien.ncl.ac.uk
 
Presentation Helper - Free PowerPoint templates, help, advice and ...
Resources on how to make effective presentations. Includes tips on PowerPoint and topic ideas.
www.presentationhelper.co.uk
 
Neurobehavioral Systems, Inc.
Neuroscience stimulus delivery software can be used for cognitive psychology, fMRI, erp and single unit research (Windows).
nbs.neuro-bs.com
 
Why tables for layout is stupid: problems defined, solutions offered
Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ...
www.hotdesign.com
 
The Gettysburg Powerpoint Presentation
This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ...
norvig.com
 
Presentation Zen
I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ...
www.presentationzen.com
 
Presentation Tips for Public Speaking
Better Public Speaking & Presentation - Ensure Your Words Are Always ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise ...
www.aresearchguide.com
 
Presentation - Wikipedia, the free encyclopedia
Presentation is the process of presenting the content of a topic to an ... You should plan to rehearse your presentation out loud at least four times. ...
en.wikipedia.org
 
OSCON 2005 Keynote - Identity 2.0
“A barn-burner of a presentation. I loved this.” - Cory Doctorow. “I watched it twice, and greatly enjoyed it both times.” - Jon Udell ...
www.identity20.com
 
Presentations - Effective Communication - Public Speaking
Tips and tools for creating and delivering presentations: text, techniques and technology.
www.presentations.com
 
Presentation Information Resources - Presentation Technology News ...
Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ...
199.249.170.231
 
Effective Presentations homepage
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ...
www.kumc.edu
 
Impress
Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ...
www.openoffice.org
 
PRESENTATIONPRO - experts for Microsoft PowerPoint
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds.
www.presentationpro.com
 
Leadership - Presentation Skills
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ...
www.skagit.com
 
Presentation: See what people are saying right now on Technorati
See all blog posts tagged with presentation on Technorati.
www.technorati.com
 
Secretary of State Addresses the U.N. Security Council
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ...
www.whitehouse.gov
 
Rubric
Organization, Audience cannot understand presentation because there is no sequence of information. Audience has difficulty following presentation because ...
www.ncsu.edu
 
Presentation Skills
Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ...
www.see.ed.ac.uk
 
 

 
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