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Four color postcard printing: Made easy
Every company is thinking of a better idea how to introduce their company in the market. But because business postcard is widely known for its capability to capture the interest and to gain more clientele, every single creative style of business...
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading...
PR Advice You Didn't Ask For
Although, as a business, non-profit or association manager, you may be glad this came your way. Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside...
Rapport vs. Compliance: How to Get A Completely Compliant Prospect
There is a lot of talk in the persuasion and NLP community about rapport and how to gain it. Yes, it is absolutely true what they say that "With rapport anything is possible and without it nothing is possible." Plenty of trainers have...
The Value of Conferences for the Independent Publisher/Author
Copyright 2005 Black Butterfly Press Dr. Maxine Thompson http://www.maxinethompson.com http://www.maxineshow.com I often hear many writers lament, “I only sold 7 books at a conference,” and they sound very disappointed. But they are missing the...
 
Don’t Shrink – RETHINK!

Now is the time to pull together and think creatively about our businesses. When times are easy, unfortunately, we often lose the edge to monitor performance, to question out-dated procedures and unnecessary expenses. Maintenance items slip when we’re busy “filling orders”. This might be anything from physical maintenance to reconnecting with clients, to exploring new opportunities for growth, to taking classes for improvement and enrichment.

Consider brainstorming some of these questions:

What would happen if we had a product that was 180 degrees different from today? (Example: A hospital with low census went from finding ways to get sick people in the door to finding ways to get well people in the door! They re-created their unused physical space into a wellness center and found lots of takers!)

What if we blew up the business and started all over? What would we get rid of because it is extraneous, irrelevant or an unnecessary expense?
(Example: How many people really READ that report? Does it have to be so immense? What’s the bottom line here? )

Have we put people in positions where they play to their strengths? Talk, talk, talk and figure out where is the match.

(Example: One employee is great with web research, web design, and staying up on the competition. She’s lousy on the phone. Right now,


she’s willing to cut back and work half-time from her house with a company-supplied computer and cable modem.)

If your job opened up today, would you get it? Are you consistently producing great results, solving problems and finding more efficient ways of doing things?

(Example: Take on a project no one wants and make it work. Can you persuade people to get onboard and achieve a goal? Now, that’s leadership—a quality that is in GREAT demand and therefore, recession-proof.)

Eileen McDargh, CSP, CPAE, is an international speaker, author and seminar leader. Her book ‘Work for A Living and Still Be Free to Live’ is also the title of one of her most popular and upbeat programs on Work/Life Balance. For more information on Eileen and her presentations, please call 949-496-8640 or visit her web site at http://www.eileenmcdargh.com.

© 2000 by Eileen McDargh. All rights reserved. Reprints must include byline, contact information and copyright.

About the Author

Eileen McDargh, CSP, CPAE, is an international speaker, author and seminar leader. Her book ‘Work for A Living and Still Be Free to Live’ is also the title of one of her most popular and upbeat programs on Work/Life Balance. For more information on Eileen and her presentations, please call 949-496-8640 or visit her web site at http://www.eileenmcdargh.com.

 

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