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Get paid to market your Real Estate Business

Get Paid to Market your Real Estate Business


Written by: Marti Gossland
Lasting Impressions 2

Year after year, agent after agent throws thousands of dollars away on direct mail postcards that get 3% return at best. Many have thought, "There has to be a better way!"
They are right! There is a better way! How would you like to get paid for your marketing?

Parks and Recreation in most cities offer classes in just about everything you can possibly imagine, from photography to quilting, Kung Fu to cooking. Publicity for the classes is taken care of by the city and costs the instructor nothing. The instructor charges a fee for the class usually around $30 per student for anywhere from 4-10 hours of instruction. And can usually receive $2,000 - $3,000 a year for holding classes just once a week.

What better way to market your business? The city pays for the marketing and you get paid to teach people about buying a house. Hold classes on how to buy a house, what to do to improve the value of their house, how to shop for a mortgage, home improvements etc.

You become an expert in the eyes of your students, trust is built and everyone coming to your class is interested in real estate, they are thinking of buying or selling their home.

The trick is think of helping others not selling something. If you make blatant efforts to sell real estate you students will pick up on that immediately! Don't do it! It does more harm than good. But if your class actually helps first time home buyers understand their options, and the choices they need to make, you will find that they will come to you when they are ready to buy. You have become an expert in their eyes and they trust you to help them through the process of selling or buying their home.

Many real estate agencies hold such classes for people but they have to pay to market the class and many people feel that they will be trapped in a nightmarish hard ball sales presentation like those offered by time shares so they don't sign up. Rule # 1 for classes

Don't turn it into a sales pitch! Keep it


informational.

There should be 3 elements to the class

1) A topic that deals with a specific problem your target market might deal with.

Examples first time buyers financing, home improvements that increase the value of your property, building VS buying, factors to consider when buying rural properties, how to save money on taxes, maintenance and other home owner expenses. Think about the problems that face your clients and then create a class that meets their needs.

2) Solutions to the problems that don't include buying a house from you or listing their property with you. Remember, this is not a sales pitch, it is a class. Once you build up trust the money part will naturally follow if your students believe you know what you're talking about. People do business with those they trust, you have hours to build up their in you.

3) Make the class interesting and fun. Plan your class well and practice often, have friends critique you before you teach. Make it interactive.. give students plenty of time to participate in the learning process. DON"T JUST LECTURE! Be energetic and cheerful no one likes a boring class. Be brief, get to the point, don't meander around the topic. Have a simple outline for each class printed and have lots of white space on the paper so students can write notes. Don't write out everything for them, if they write it down they are more likely to remember.

Better, much better than throwing away thousands on direct mail, and you reach people who are interested in real estate, you build relationships with your students and instantly become an expert in their eyes, you get paid, you get referrals. At the end of the class have a little party, snacks and soda or juice and pass out your business card.

Other places to teach....entrepreneaur classes, city college, at home related expos (seminars or workshops), in your office, libraries, and SBA classes. have fun marketing!




About the Author

Owner Lasting Impressions 2 - Custom Business gift baskets, greeting cards, Customer Service Tips
www.lastingimpressions2.com

 

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  • index

  • indie artist management economic realities insightful strategies

  • inducting your staff online

  • industrial planning

  • influencing skills how to influence people

  • information exchange business communication

  • information products changing trends in 2005

  • ingredients for business success

  • insiders guide to snaring the best lease deal

  • insurance regulators focus on abusive sales practices

  • interactive charts are reinventing visual data

  • interactive mapping brings information to life

  • internal prisons the thief of productivity and quality in our workforce

  • internal prisons the thief of productivity in our workforce

  • internet marketing time management

  • internet publicist is it time for an assessment of your online marketing program

  • interview like a pro in five easy steps

  • inuit eskimo art as investments

  • investing are you ready

  • in a slump rejoice i say rejoice

  • in search of the good enough leader

  • irrigation sprinkler repair service create a profitable new service

  • irs audit a true story

  • irs fails as a tax adviser

  • is ebusiness for my business

  • is my money safe on the soundness of our banks

  • is our money safe part i

  • is there a magic marketing formula part 1

  • is the at home in your work at home business

  • is this any way to run your pr

  • is your business idea feasible

  • is your public relations investment paying off

  • italian cuisine more than pasta

  • it may be time to walk in an employers shoes

  • jacksonville new homes condominums and master planned communities among choices for buyers

  • jazz up your office for success ten tips to a comfortable and effective work space

  • job interview secrets revealed

  • job retention smart tips

  • job search strategies real estate to pharmaceutical sales career change

  • job talk the heart of productivity

  • journey to ghana

  • keep your training sessions on track hire a full service conference center

  • keys to starting your own clothing company

  • land for development things to think about

  • leadership development leadership styles and training

  • leadership lessons piloting in turbulent times

  • lead by example not just talk

  • leasing is often better than buying

  • lessons from a six year old

  • lets make training more interesting

  • let design take you to different heights of creativity

  • let your appearance speak for you not against you

  • let your products sell your name for public speakers

  • leverage in your home business guarantees success

  • liberate your time by developing your company organization chart

  • life long learning

  • lights camera action files organizing your office by task

  • lone wolf lead wolf

  • looking for angels

  • lost in a sea of cards how to stem the tide of business cards

  • maintaining your motivation

  • major gifts how to get more of them for your nonprofit

  • make a decision and take action

  • make a difference sweat the small stuff first

  • make a note what i learned from jack canfield and ted nicholas

  • make money working at home

  • make sure youre holding the right cards

  • make way for a new diversity book

  • make your home party a success

  • make your mark how to attract clients and grow your business

  • making beautiful music with your financial plans

  • making money in your underwear the jeff paul marketing system

  • making profitable lemonade from lemons

  • making your item get the best bid on e bay

  • management wants faster implementation of new organizational strategy part ii

  • managerial survival key

  • managers and pr one thing is clear

  • managers get real please

  • managers got a grip on your pr

  • managers have you been shortchanged

  • managers need basic pr

  • managers paying for pr lite

  • managers pr more than tix and plugs

  • managers which pr is right for you

  • managers who spend pr wisely

  • managers who tap into prs value

  • managing conflict in life work using ancient and modern approaches

  • managing the income portfolio

  • manufacturing public relations checklist key to tr cutler presentation

  • manufacturing sector public speaker tr cutler is ranked 1

  • mapping software putting data visualization on the map

  • marketing flat is it your plan or your vision

  • marketing is a system not an event

  • marketing your business how do i adapt to the internet

  • market impeders and market inefficiencies

  • master card merchant account providers

  • master the art of communication part 1 of 2 using your passion to make a connection

  • maximize sales and minimize returns with learning styles

  • maybe the strongest pr on planet earth

  • meaningful diversity creating cultures of inclusion

  • men is your dress hindering your career prospects

  • metaphorically selling

  • microsoft and gomembers featured presenters at the national ams users group conference

  • microsoft crm implementation customization support overview for consultant

  • missing profits by 12 inches

  • mlm and the internet what a perfect match

  • mlm recruiting mlm online recruiting 101 for network marketing

  • monday morning mindfulness

  • monday morning mindfulness 08 23 2004

  • money management ideas for large cap stock trading

  • more than just a logo creating your companys corporate identity

  • more uses for your business plan

  • mortgage loan understanding fico scores

  • motivational operations

  • move key audiences to actions you want

  • moving key audiences to take action

  • mr

  • networking 1

  • networking 101

  • networking basics turn yourself into a profit making giant

  • networking tips

  • network marketing is it a home based business

  • network marketing on autopilot

  • network marketing tips helping strangers first makes no sense

  • network marketing training mlm secrets to a scorching success in 2006

  • never be caught cardless again five tips to help you remember business cards

  • never throw business away

  • new home buyers who represents you

  • niche product creation for beginners

  • nine advance networking skills for seasoned networkers

  • nine sure fire ways to boost your career

  • non profit organizations what are they

  • nothing happens until someone sells something

  • nothing happens until someone sells somthing

  • office gossip what can you do

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  • one minute feedback

  • online financial advisors at paladinregistry com

  • online promotion beats traditional ten one

  • opening your own tea business

  • open source office software

  • organisation tips for the mobile executive

  • organising your personal affairs

  • outsourcing a positive approach for small businesses

  • outsourcing cad services

  • out door sign

  • overcoming the document tracking challenge

  • overcoming work addiction

  • part 2 of 5 on the home business set up guide

  • patience not panic survive and thrive through economic turbulence

  • persuasive communication

  • pitching to employees

  • planning for 2002 business recovery use public relations firepower

  • point your window washing business towards success and profits by taking massive action

  • powerful presentations build your business

  • powerful words in sales

  • practice makes perfect 7 tips for making the most of your presentation practice

  • practice on purpose working on your business

  • practice speaking

  • pragmatic consulting from the clients perspective

  • prepare your business for opening day

  • prepare your home for sale kitchen makeover ideas

  • preparing for your media interview

  • preparing for your startup venture

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  • presentations that get results leaves your audience with a memorable experience

  • presentation design why is well done so rare

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  • presentation pitfalls series top 10 content mangement mistakes

  • presentation pitfalls top 10 content management mistakes

  • presenting a deal to a money source

  • presenting your home business

  • present statistics in context

  • present your message with power and pizzazz

  • present your statistics in context for more impact

  • preventing malicious spyware or adware from hijacking your computer

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  • profitability pricing strategies to make money

  • profit from effective public speaking

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  • providing a target yields better results

  • pr advice you didnt ask for

  • pr and the small matter of results

  • pr a potent force for success

  • pr essential to your success

  • pr focus on what matters

  • pr heres all you need to know

  • pr lets cut to the chase

  • pr still a mystery to some

  • pr that entrepreneurs often overlook

  • pr the thrill of a good idea

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  • public relations 8 fix factors

  • public relations for new enterprises

  • public relations going o k

  • pull an elastic band too far it snaps

  • quality beats quantity every time

  • questions to ask a canadian realtor

  • questions to ask a realtor

  • questions to ask yourself to prevent costly errors on your printing jobs

  • quick presentation tips

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  • raising money for your company

  • ramp up your newsletter to build a strong business

  • rapport vs compliance how to get a completely compliant prospect

  • real business opportunities and tips

  • real estate buyers beware get representation you need representation

  • real estate development marketing a specialist article for those interested in real estate development

  • recycle your work

  • redefining distance to market your company

  • referrals are our lifeblood heres how to get them

  • remember what your mother told you repetition works

  • repairing bad credit basics

  • resume objectives the hidden pitfalls

  • retaining employees and customers is a family affair

  • retirement calculators advantages

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  • reverse mortgages a reversal of the mortgage process

  • right pr empowers a manager

  • right pr focus a powerful advantage

  • risk identification assessment and allocation in buying a business

  • robert rodriguez weathers the stock market

  • rotator

  • rss ego searches

  • rý eoc recruitment and retention employer of choice

  • salesmanship can be learned

  • sales force of the future its not about selling

  • sales rquires you get your foot in the door

  • sales secrets you can use

  • sales training success tip the gift of gab good or bad

  • same old same old pr still tops

  • santa is wired

  • seecrets on investment tired of making huge losses in the stock market part 1

  • seecrets on investment tired of making huge losses in the stock market part 2

  • selecting an equity finance consultant

  • selling for beginners

  • selling is easy when youre first fast and foremost

  • selling the dr seuss way

  • selling to your difficult person

  • selling your home yourself pricing it appropriately

  • seminars prepare to meet your mentor

  • seven preparations for writing a business plan

  • seven secrets to buying a franchise

  • sharpen your writing with structure

  • shopping for a franchise

  • should you write your own business plan

  • simple ideas for great 4 color postcards printing

  • simply awful training tips

  • sixty seconds to a more creative you

  • six pillars of business and marketing success

  • six pillars of business marketing success

  • six quick tips to build charisma

  • six steps to becoming a powerful public speaker

  • six ways video web conferencing can benefit your business

  • slash your phone bill in half now

  • slovenia the star pupil

  • small businesses big obstacles

  • small businesses make a big impression use a meeting and conference center to connect with clients

  • small business investments

  • some things to consider when selecting a leads exchange group

  • south florida employees reduce work hours by 15 to care for parents

  • south florida employers lose 6100 annually in productivity from employees taking care of parents

  • so good you can sell a ketchup popsicle to a woman in white gloves

  • so whats wrong with strategic

  • so you think you want to be a telecommuter

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  • speaker partnership offers trade show value

  • speak with es part 1

  • speak with es part 2

  • speak with es part 3

  • special delivery tips for improving your humor

  • speed as a trend

  • staff solutions how to help your staff get organized

  • starting a jewelry business home parties are a great way to sell your work

  • starting a successful direct sales business

  • starting your at home voiceovers business

  • starting your at home voice over business

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  • staying excited about your business

  • stock market is overbought

  • stop trying to sell and start trying to help part ii

  • story telling as a business tool

  • story telling as a tool for trainers

  • story telling with a purpose

  • strategies for creating a niche business

  • striking a balance take time off to be more effective

  • successful realtor

  • success doesnt happen overnight

  • success tip making your business look bigger to your customers

  • surviving a business project

  • surviving corporate politics

  • surviving corporate politics part 3

  • surviving in corporate amercia part 1 email

  • sweat the small stuff for great customer service

  • take a leap how to take your business to new heights

  • take it to the web

  • take your good idea one step further

  • tap into your executive information system

  • tax relief program information

  • teamware answers the 5 questions of document collaboration

  • team building celebration plan perfect for any time of year

  • team building part 2 honesty is the key

  • tendering and development preparation is the key

  • ten fatal flaws frequently found from the podium

  • ten fun ways to liven up any presentation

  • ten quick tips for outstanding presentations

  • ten reasons to implement choice theory in your organization

  • ten reasons why salespeople fail to sell their cleaning services

  • ten steps to mlm success

  • ten tips on using flip charts and whiteboards

  • ten ways start ups use venture leases and loans to generate millions

  • ten ways to ensure your business success in 2003

  • ten ways to sharpen your business edge

  • that wow moment

  • theres no place like home except for victims of mortgage fraud

  • there are many solutions to a great tender or proposal

  • the 10 step resume critique

  • the 1 reason more people dont succeed in their home business

  • the 401 k dilemma how managers can attract more employees to join company plans

  • the 5 pillars of sales champions

  • the 6 ps of personal marketing

  • the 7 basic rules of proper presentation design

  • the accountability alignment process three steps to an accountable organization

  • the almighty business plan

  • the best home based business opportunities what everyone wants

  • the big lie

  • the blessings of the black economy

  • the booklet journey

  • the business of speaking everyone has something to share

  • the cost of raising money

  • the day my laptop was stolen almost killed my business

  • the deception perception pay no attention to the man behind the curtain

  • the demise of the mittelstand

  • the different types of web conferences

  • the dirty little secret about real estate 800 call capture systems

  • the end is the beginning

  • the expert advantage why it pays to establish yourself as an expert

  • the four biggest reasons why businesses fail and how to avoid them simply easily and without fuss

  • the four laws of leadership part two

  • the gibson company finds new building for resmae

  • the gold is in the opt in list

  • the home business boom

  • the importance of advertising your home business

  • the importance of developing a training program for your company

  • the internet and network marketing

  • the internet marketer

  • the key to high productivity is energy management

  • the key to success choose the right partner

  • the leadership talk the most powerful leadership tool of all part 1

  • the leaders fallacy may prove howard deans undoing

  • the meaning of forex price charts and how to use them

  • the meat inside a winning proposal

  • the missing link in presentation skills training

  • the most important pr in america

  • the network within

  • the newest case for human capital

  • the origin of americas corporate elite bc

  • the pendulum swings right

  • the pitfalls of procrastination

  • the presentation after the presentation

  • the press release what to do to attract the media

  • the ps and qs of public speaking

  • the quick fix interpersonal skills training

  • the real story of the little engine that could

  • the red carpet treatment

  • the right speaker makes a big difference

  • the right writer how to choose your next freelancer

  • the road to success

  • the secret to marketing with trade show display units

  • the seven essential elements to successful business communication

  • the seven keys to successful offsite meeting management

  • the shocking truth about how to make money on the internet

  • the tendering process

  • the ten habits of highly effective speakers

  • the three factors of leadership motivation

  • the top 10

  • the top 10 mistakes made in business plans

  • the top 10 time termites and how to exterminate them

  • the top twelve e mail mistakes that can sabotage your career

  • the truth on mlm can set you free

  • the ultimate legal library to help you build your business

  • the ultimate pr scam

  • the ultimate sales tip give up the need to sell

  • the ultimate web site marketing strategies that you should know

  • the value of conferences for the independent publisher author

  • the venture capital myth

  • the worst pr mistakes

  • things do not change we do

  • those little things

  • thoughtleading the art of separating yourself from the pack

  • three methods for writing a business plan

  • three steps to writing your own resume

  • throw in an extra banner stand

  • throw out your selling language unlock your natural voice

  • time is a fleeting thing

  • time management and how it affects your kids

  • tips for a successful trade show

  • tips for purchasing your companys laptops

  • tips for successful event planning

  • tips for successful home show businesses

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  • tips on boosting small biz profits

  • tips to energize your presentations

  • tips to maximize the sale of your business

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  • top 10 business e mail basics

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  • top 10 mistakes entrepreneurs make before they even start

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  • top 10 reasons your business needs a website

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  • top 5 hottest homebased businesses to start in 2006

  • top 7 steps to better public speaking

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  • top 8 stress generators at work places

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  • trust the key to success

  • turbo charge your career with the most powerful leadership tool of all the leadership talk

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  • turbo charge your career with the most powerful leadership tool of all the leadership talk part three

  • turbo charge your career with the most powerful leadership tool of all the leadership talk part two

  • turn your marketing pieces into marketing masterpieces with these five design techniques

  • tweaking your tweakables

  • two methods of marketing using joint ventures

  • uncovering soul in the workplace

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  • vc secrets what the business plan books dont tell you

  • venture leasing a smarter way to build enterprise value

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  • virtual assistant do you need one

  • virtual offices profitable alternative to paying high rent

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  • walmart and the rules

  • wanted a dictionary perfect leader

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  • ways to cut down your home business expenses

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  • wealthy people became rich thanks to their assets

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  • website conversion secrets revealed

  • website development become your own expert

  • website magic how to compact ten online seminars into one free e book

  • web conferencing a boon to businesss

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  • what an emotional intelligence program can do for your organization in 2004

  • what are the steps to becoming gainfully unemployed

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  • what is a business analyst part 1

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  • what makes a good performance appraisal

  • what makes a great presenter

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  • what personal assistants really want

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  • what sort of training is most effective

  • what to ask before attending a meeting

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  • what to look for in a computer classroom rental

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  • where did the customers go

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  • which pr is right for you

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  • who are your most likely customers and what do you know about them

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  • why does facta matter to me

  • why do you want pr

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  • why men lie and women cry

  • why not juice up your pr

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  • why pr is an engine for economic growth

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  • why work slow down can be the virtual assistants best friend

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  • why you need to buy and sell gold coins part 4

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  • wicked problems structuring social messes with morphological analysis

  • will the real you please stand up how to prevent identity theft

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  • workflow management software businesses are getting into the flow

  • working from home is a family affair

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  • work at home business basics bringing in clients

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