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A Window Washing Business Can Be a Huge Success If You Use Repetition When Marketing Your Business!
Yes... a window washing business can be profitable, but you will have much more long term success and profitability if you expose your marketing message and your company to your prospects over and over again. If you don't, you'll be remembered...
Creativity and Innovation Management- why products fail.
There is no sure fire route to commercial success but the probability of success can be increased. This is important for at least two reasons: a)Resource Management. The Economist (2003) states that 3000 bright ideas result in 100 worthwhile...
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In Italy there are a lot of small and medium enterprises (SME) that often act as subcontractors to bigger firms.
For example, most of the Italian shoes come from industrial districts, where the organization heavily relies on subcontracting. ...
THE BOOKLET JOURNEY
Way back in 1991, when my organizing business was already 8 years old, I spotted an offer for a free copy of a booklet called "117 Ideas For Better Business Presentations" . Well, because I do business presentations, and because the price was right,...
When Leaders Train: How to Avoid the Pitfalls
When Leaders Train: How To Avoid The Pitfalls
Almost all leaders are called on to transmit information to
groups. To save costs and to build the organization's internal
capacity, more and more organizations are requiring their
internal...
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Go East, Young Entrepreneur, Go East! The Money Is There.
Though Asia and the Orient are considered to be West of North
America, they long ago acquired the descriptive term, The Far
East. Without going into a lot of deep research, my guess is
that since England, in it's colonial expansion centuries ago,
had many ships sailing to those areas, the concept of Far East
made sense. They got there by sailing around the tip of South
Africa, proceeding east from there. And by sail, that must have
indeed seemed a very far voyage eastward.
INVESTMENTS WESTWARD, NEW SOURCE OF PROJECT FUNDING
China is currently very big in the daily news and likely to
remain so. Its huge population, rapid economic growth and
burgeoning military presence all claim a lot of media attention.
Much of that media is specifically investment oriented and
billions of dollars are being invested there. That situation is
going to expand in the future.
But what about investments reversing direction?
POTENTIAL GOLD MINE FOR ENTREPRENEURS
Hong Kong, for instance, has been a major financial center for
over 100 years. And since China has regained control of it from
the British in 1997, its influence in the Far East has grown
still further. And lately, with the onset of the EU and other
countries destroying any form of bank secrecy, more billions of
dollars have been heading for Hong Kong and other Far East
financial centers. As well, Asian millionaires and billionaires,
which is a fast-growing segment, are choosing to place many of
their investments "offshore" (outside of China) for tax reasons,
much as their Western counterparts have been doing for the last
generation or two.
My point?
Virtually every Canadian and US entrpreneur is already
delivering his business plans to Angel Investors and Venture
Capitalists located in those two countries. And only about one
in 10,000 of those submissions is likely to be funded. Doesn't
it make entrepreneurial sense to look elsewhere, even if also
submitting to those sources? Don't creative entrepreneurs keep
their eyes open for unusual opportunities to benefit their
projects?
FINANCIAL SERVICES AND FINANCIAL CONSULTANTS
If you're a serious entrepreneur with a great package, a
question you must ask yourself is: What do I know about finding
funding? If you're honest with yourself, the answer will
probably be: "Next to nothng." Or: "Not any more than most other
entrepreneurs out there." With that sort of reality check,
shouldn't you also be looking for some help?
There are many financial services and consultants to be found on
the net. Beware, however, since many of them will make the most
fantastic promises, assure you that they can get you the
funding. They will also ask you for up front monies. If you
happen into any of those, run, do not walk, to the nearest exit.
Unless you're
asking them to do you some specific service, such
as rewriting your executive summary or business plan, do NOT pay
out a any fees.
However, if you feel they are very good and want to meet with
them for further due diligence on their knowledge and contacts,
you will be responsible for their travel and living expenses
during the trip, including a per diem allowance to cover food
and transportation cost. If they're really good at what they do,
it's money well spent.
GOT ASIAN CONTACTS
If you are seeking Asian investors, you will need to find
consultants who have those specific connections. Doing business
with Asians is very different than doing the same business with
Canadians, Americans or Europeans. A good consultant will be
able to guide you in precisely what you need to know.
Procedures, attitudes, culture, all of these are important. How
you present yourself may be critical.
A TALE OF STUPIDITY AND ARROGANCE
Capital Funds Group works with just such an Asian investment
group. One client asked to meet with them and offered a good
quality Executive Summary. Beyond that, they failed to ask a
single question about the investors, assuring us that "we've
done over a hundred presentations." Though I'd suggested he come
in a day earlier to locate himself in relation to the meeting
hotel, he had ignored that advice and arrived late the evening
before and had no chance to identify where he was in relation to
the meeting hotel.
As a result, on the day of the meeting, he
1. Showed up 45 minutes late
2. Was wearing mismatched pants and slacks, badly in need of a
pressing
3. Wore an open throated shirt with no tie
4. And defended all this vigourously, saying that he'd have had
no problem if the meeting had been in the Silicon Valley.
I tried, without success, to get through to him that the Asian
culture is very different, that his lateness upset a very tight
schedule on which the funder worked and that his lateness, his
dress and his attitude were an insult to the investor.
Needless to say, he was not offered an investment...and blamed
me!
CONCLUSION?
If you're seeking funding for a major project, you'll have to
expand your ideas of where those monies might be found. The Far
East is the new contender. Contact us to find out more.
About the author:
Mr. Barnes is President & General Manager of Capital Funds Group
Ltd., a Canadian based world wide consulting firm specializing
in Putting Companies and Money Together. They
also work with non-US companies to take them public rapidly and
inexpensively, then getting them funded. Visit our Web
Site
Email Him
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