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Are You Invisible?
(c) Copyright 2004 In today’s competitive workplace it is not enough just to be good – you have to be seen to be good. It is not an environment in which to indulge in false modesty. If you allow your talents to be taken for granted they will be....
Buyer Beware: Choose A Business Coach Carefully To Get The Results You Want
Consider this scenario. A colleague suggests you get a business coach. Via the Internet, you find one close-by. The woman says she’d love to help. She charges $300 a month for two 30-minute calls. It seems like a good deal, so you eagerly sign...
Rapport vs. Compliance: How to Get A Completely Compliant Prospect
There is a lot of talk in the persuasion and NLP community about rapport and how to gain it. Yes, it is absolutely true what they say that "With rapport anything is possible and without it nothing is possible." Plenty of trainers have...
The Dirty Little Secret About Real Estate 800 Call Capture Systems
Real estate 800 call capture systems are a great tool for real estate agents. The dirty little secret...it probably won't work for you. The majority of real estate agents that get an 800 call capture system don't use it correctly and then when...
What is Data Visualization?
Data Visualization is Interactive Have you ever booked your flight plans online and noticed that you can now not only view seat availability but also choose your own seat? Maybe you have notice that when you want to look up information online on...
 
How to get Your Business Noticed

Many people will tell you that to get your web site noticed you need to 'optimize' your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you 'optimize' your site, Google and the others have moved the goalposts, meaning you have to keep optimizing over and over again. Now consider some facts. Most people in the world are not users of the Internet. Let's repeat that. The vast majority of people who you want to reach don't use the Internet. It doesn't matter how well you optimize your web site, they simply will never find it. Here's another fact. Some of the best Internet marketers make most of their sales 'offline'. They sell their books, CD-ROMs and so on at seminars, workshops and conferences. Indeed, for many Internet marketers' these 'offline' sales represent the bulk of their income. So what do these facts tell us? They show us that 'offline' promotion is more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that doesn't mean you'll reach the vast majority of people who could buy your product or use your information. This was confirmed recently by one study that showed most people go to


an Internet address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV. In other words, it seems that significant numbers of people who get to your web site will do so having heard the URL somewhere outside the Internet. You can get many people visiting your web site, even if you are not ranked highly by the search engines. You can do this in two main ways: 1. Write articles for use in regular publications - newspapers, magazines and so on. Always include your URL in the article and you'll get millions of people to notice your web site address. 2. Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies - you name it, you should speak at it. Every time you speak, announce or your web site address. Although these are the two principal ways of gaining offline publicity for your web site, don't neglect your business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines are to you.

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Oral Presentation Advice
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The Gettysburg Powerpoint Presentation
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Presentation Tips for Public Speaking
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Presentation - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
OSCON 2005 Keynote - Identity 2.0
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See all blog posts tagged with presentation on Technorati.
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Secretary of State Addresses the U.N. Security Council
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ...
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