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How to Make This Year Your Best Year Ever
Copyright 2005 SurefireMarketing.com
Every year I've been in business for myself online has been
better than the previous one. Recently, I decided to create an
"Apprentice" program (Yes, even before Trump) and I was
extremely pleased that we had nearly 100% of my Apprentices get
an online venture up and running.
I've gone back and thought about their projects and how they
developed and I came to a striking conclusion that will be worth
a lot of money to you this year if you heed it. There was one
key aspect that got them off their butts and making money and it
came down to one thing...
...A Deadline!
As simple as that sounds, once a firm deadline was established
that's when the rubber met the road and all obstacles melted
away like snow flakes in a frying pan. I'll give you a perfect
example for one Apprentice we were going back and forth a bit
tidying up some finishing touches on the project and trying to
get it out the door. Many times people can try to make
everything too perfect and it never gets out making money so we
said we are launching this project at the LIVE Apprentice
Summit. That was it and that was final.
The date of the Summit was getting closer and closer and I could
see this Apprentice start to sweat a bit. But I made him make
the commitment to this deadline publicly during our group call
and he couldn't back out now.
Fast forward to the day of his launch he had multiple obstacles
that would normally have put the project on hold get swept away
but not now. With the firm deadline in place and the opportunity
for him to be embarrassed our fine Apprentice finished his
project. We hit the 'send' button and he made a tidy sum from a
tiny list over the weekend. And this was just the start because
his project has made well into the five figures already. And why
did it get finished?
The deadline once again.
What's your deadline for your first project or your next project?
Is it something that's in your head? Not a good idea. It's
pretty easy to keep moving that forward or letting other things
take precedence.
Who knows about your deadline and who's going to hold you to it?
In some cases it's not a good idea to share your deadline or
goal with another person, especially if they're the kind of
negative energy vampire a lot of well-meaning friends and family
are. But if you've got a group of colleagues all with the same
thinking use them. This works especially well if you don't want
to look like an "idiot" in front of them and they are people you
really respect.
I'll tell you what works for me and maybe it'll work for you too.
For me, I work best when I absolutely "have to" perform.
For instance my first product on Internet marketing might never
have been made (or at least it would have taken much longer) if
I didn't sell it before it was done. In 2000 when I first
started marketing online a lot of people wanted to know exactly
what I did and how I started making money so fast.
Well, I got my first opportunity to share my story in Atlanta at
an Internet seminar. I was extremely nervous and my heart was
beating out of my chest to go talk in front of 100 strangers. I
gave my presentation and then I sold this product (yet to be
created).
I told people it would
be delivered in a few weeks so they knew
it was a prepublication offer. I walked away with 10 orders at
$200 bucks. All well and good except I couldn't charge anyone
until the manual was done. Even though it was only $2,000 (less
what I had to pay the promoter)
I knew that at least people wanted this information and I could
keep selling it once I finished it. I probably had a week or two
of 3 o'clock in the morning work sessions but I completed it and
charged the cards. I was under pressure to get the manual done
because these people paid me (though I didn't charge them) and I
owed them the material.
Since then I've updated my course material and it's been worth
well into the six figures just because "I had to do it".
How can you set something like this up for yourself? If you can
stand the pressure - you can decide to put on a tele- seminar.
This is one of my favorite ways of creating product by a
deadline. You can do either a one-time tele- seminar or series
of tele-seminars and you get paid to produce the product. How
great is that? It doesn't matter if you have 1 person or 1000
people on the call because this is forcing you to create product
and perform.
Once you've set your deadline for anything you'll "magically"
see certain resources fall into place. Trust me, it's a bit
eerie but when it occurs every time you set a firm deadline you
know there's something to it. Just the act of making the
decision sets these events into motion for you. It's also
because what you focus on becomes your reality. Your perception
has changed. Your internal "radar" is now attuned to resources,
allies, etc that can help you get your project completed.
Now I leave you with one more secret...Set "mini deadlines".
When you're looking at the whole task of setting up an Internet
business (or anything really) it's easy to get overwhelmed. But
if you break everything up into small tasks with their own
deadlines you'll be at your destination before you know it. I
promise it'll work for you. In fact, that's one of the reasons I
really like Franklin planner systems (now Franklin Covey). I've
been using them since 1998 and that's when I first started
making some significant changes in my life.
Actually the founder of Franklin, Hyrum Smith has a great book
called "The 10 Essential Laws of Time and Life Management" -
this should be required reading for you!
Even though I hate ad slogans (since they don't work) this one
should become your mantra for the year - "Just Do It".
As cliché and overused as it is - that's all it comes down to.
Whether you're willing to roll the dice and put yourself out
there a little. I promise whatever the worst case scenario
you're thinking, it is far from the reality.
And if you need someone to send your deadline list to - go ahead
and email it to me. I'll keep it confidential and we'll
celebrate together when you reach your destination.
About the author:
Yanik Silver is recognized as the leading expert on creating
automatic, moneymaking websites...and he still doesn't know how
to put up a website. He is the author, co-author or creator of
several best- selling online marketing books and tools. His
newest resource for making this year your best yet are found
here- http://www.SurefireMarketing.com
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