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21st Century Business – Hand Your Tasks Over to the Web
----------------------------------------------------------------- TERMS OF REPRINT You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and you follow these rules: * You may...
Before you spend that money, let's talk about history
Have you noticed all of the advertisements on the Internet from "gurus" and people who have "made it" with their Internet business? You know the ones, they tell you how in demand they are. They tell you how they get several thousand dollars for each...
Come Home Rich - How to Get the Most out of Your Next Conference
Success in your career depends upon how well you manage your professional development. A prime source of this development comes from being a member of a professional association that relates to your career. As a member, you can attend conferences...
Leasing Is Often Better Than Buying
Leasing refers to an owner, or lessor, selling use of his
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Ways to cut down your home business expenses
As home business owners we are often looking for ways to cut down our operating costs and business expenses. Here are a few to consider: 1) Freebies- Those of you who know me a little would know that I'm a "Free-ak". There are a lot of free, high...
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How To Use Color On The Web To Get More Clients Than You Can Handle
You only have one opportunity to make a first impression, and your website is often the first contact you have with a potential client. As a representation of you and your business, it’s important to ensure it conveys the right impression.
Color can impact mood and elicit strong emotional reactions, which can play for or against you, so choose your colors thoughtfully. Choose two or three dominant colors, and choose those that represent the qualities of your service or product, or the emotions you hope to elicit, rather than choosing your personal favorites.
Here’s a brief overview of the psychology of color to keep in mind when choosing your colors:
Red elicits the strongest emotional reaction, either positive or negative. It elicits feelings of love, passion, excitement, and strength, as well as those of anger, speed, and danger. Red is also often associated with bargains.
Blue can instill a sense of belonging and trust, reliability, coolness, peacefulness, tranquility, security, faithfulness and dignity. Blue is by far the most common 'favorite' color and is often associated with high quality.
Yellow is most often associated with warmth, sunshine, and happiness. However, yellow can cause eye-strain and so should be used sparingly.
Orange creates a feeling of playfulness, pleasure and warmth and is seen as vibrant and ambitious.
Green depending on the shade can bring to mind nature, healing, freshness, growth, abundance, money and freedom. It is the easiest on the eyes.
Purple is the color of royalty, spirituality, dignity, sophistication, and can feel
luxurious.
Pink is soft, sweet, and feminine and can elicit feelings of being nurtured or pampered.
White is considered pure, innocent, clean, youthful, and mild.
Black most often represents sophistication, elegance, authority, and power. It can be seen as seductive, mysterious, or serious.
Gray is seen as authoritative, practical and creative. Dark gray instills a sense of solidity and reliability.
Brown is earthy, solid, reliable, affluent, effective and masculine.
Gold implies prestige and money, as does silver, although silver is also seen as cold and scientific.
Different countries and cultures associate colors with different meanings. Always keep your target market in mind when choosing your website color scheme, and if you have questions, do your research.
Remember, the effectiveness of your website is directly proportional to how solution-oriented your offers are with respect to your target audience. The colors you choose can affect how much confidence you inspire and whether your audience stays long enough to learn about your solution-oriented offers.
Visit http://www.awardwinningwebcourse.com for a simple, step-by-step guide to developing highly effective websites.
About the Author
Michael Port is known as the guy to call when you’re tired of thinking small. http://www.MichaelPort.com.
Beth M. Lyons has over 15 years of experience helping the not-so-technical among us master the techniques they need and want to use. http://www.techiecoach.com
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