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A Professional Image
A Professional Image by Bob Osgoodby First impressions are extremely important if you hope to do business on the Web. After you refine your ads, and if you make your pitch to a targeted group, you will start to get visitors to your web site. Here...
Be Prepared When Business Investors Look Beyond The Numbers
BE PREPARED WHEN BUSINESS INVESTORS LOOK BEYOND THE NUMBERS "Here's a quick review of items you should expect business investors to look into beyond their analysis of the financial statements..." Let's say you have spent a year seeking an...
Mapping Software: Putting Data Visualization on the Map
Mapping Software Improves Data Visualization From the outset, it is important to clarify exactly what mapping software is and what it has to do with data visualization . If you are looking for driving directions for your next road trip, this...
Simple Ideas For Great 4 Color Postcards Printing
If you are planning to introduce your business in a much bigger and wider scope of market operations, I am pretty sure that now you’re about to think of a creative idea for your business cards and probably you have visited a lot of sites to...
The Right Speaker makes a BIG DIFFERENCE
MORE and more corporations in Malaysia have awoken to the necessity of training and developing their people these days. Hence, many local speakers have emerged in recent years just as many foreign ones have already been flocking to Malaysia as far...
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How to Use Graphs and Charts in Your Business Plan
I often hear the question, “how many graphs or charts should I have in my business plan?” As with most other business planning questions, the answer is “it depends.” This article discusses the key factors influencing the number of graphs and charts to include in your business plan.
To begin, the key point to consider in developing your business plan is the time restraints of your audience. If your audience is a retired angel investor, he may have few obligations and can spend an hour reviewing your business plan. However, the more likely scenario is that a venture capitalist, corporate investor or loan officer will review your plan while sitting at a desk topped with fifty other business plans. As such, it is critical that your plan conveys its key points quickly and easily – this is where graphs or charts come in.
In determining whether to use a graph or chart, consider the old adage, “a picture is worth a thousand words.” The point here is that the picture should save a thousand words. That is, the graph or chart should supplement the text; it should not be explained ad naseum in the text, or that defeats its purpose. Likewise, the graph or chart must be relevant and support the text, rather than detract from it.
In addition to respecting the time constraints of the audience, the business plan must respect the audience’s energy level. That is, after reading seven business plans, an investor is likely to skip a page with 400 words of straight text. Even if no charts are applicable to support
the page, Growthink suggests using appropriate spacing and/or callout boxes (e.g., key text phrases highlighted in boxes) to make the page more readable.
Finally, if the business plan is only being presented to a single or a small number of investors, the amount of graphs and charts should reflect the wants, needs and sophistication of those few readers. For instance, if the plan is being presented only to strategic investors who understand the market, graphs can be used to convey information for which these investors may already have background knowledge.
Conversely, always keep in mind that the plan is not a slide presentation, and too many graphs and charts may position the company as one that is too lazy to complete the process of developing a formal business plan.
To summarize, the amount of charts and graphs used in the business plan must reflect the audience for the plan; an audience that is usually time and energy constrained. The charts and graphs must complement the text, enable the audience to quickly and easily digest the information, and as always, interest the audience in taking the next step (e.g., scheduling an in-person meeting) in the investment process.
About the Author
As President of Growthink, Dave Lavinsky leads a company that develops strategic business plans, conducts market research, and builds financial models for growing ventures. To date, Growthink has developed over 200 business plans for clients who have raised over $750 million in venture capital.
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