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Equipment Leasing Blunders That Can Cost Your Firm a Mint
Rod McHenry, the financial vice president of a document imaging company, thought he had great cause for celebrating. He had signed an unbelievable $370,000 lease proposal covering computer servers, workstations, software and other networking...
How to Get a Grip on Your Money
Most people have no idea where their money goes. They earn it and they spend it.
That's fine if you want to live from week to week and are not concerned about your financial future. However if you want to increase your wealth and have more...
How To Sell A Website Fast
Dear Website Owner,
If you have an existing website or domain name you no longer need and wish to sell it to an interested buyer for a one-time profit, or if you?re a speculator looking to build a steady source of revenue by buying and...
R² = EOC (Recruitment and Retention = Employer of Choice)
Copyright 2005 Rick Johnson
Problems with staffing and retention may not be due to bad hires or a low unemployment rate. In fact, they may be related to poor management insight by not recognizing your employees as a core competency in your...
Why Work Slow-Down Can Be the Virtual Assistant's Best Friend
Quiet times in business happen to all of us. They happen to established Virtual Assistants, as well as to those just starting out. The phone stops ringing, your email inbox is so empty you wonder if your internet service is down and you can't think...
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How to Use Graphs and Charts in Your Business Plan
I often hear the question, “how many graphs or charts should I have in my business plan?” As with most other business planning questions, the answer is “it depends.” This article discusses the key factors influencing the number of graphs and charts to include in your business plan.
To begin, the key point to consider in developing your business plan is the time restraints of your audience. If your audience is a retired angel investor, he may have few obligations and can spend an hour reviewing your business plan. However, the more likely scenario is that a venture capitalist, corporate investor or loan officer will review your plan while sitting at a desk topped with fifty other business plans. As such, it is critical that your plan conveys its key points quickly and easily – this is where graphs or charts come in.
In determining whether to use a graph or chart, consider the old adage, “a picture is worth a thousand words.” The point here is that the picture should save a thousand words. That is, the graph or chart should supplement the text; it should not be explained ad naseum in the text, or that defeats its purpose. Likewise, the graph or chart must be relevant and support the text, rather than detract from it.
In addition to respecting the time constraints of the audience, the business plan must respect the audience’s energy level. That is, after reading seven business plans, an investor is likely to skip a page with 400 words of straight text. Even if no charts are applicable to support
the page, Growthink suggests using appropriate spacing and/or callout boxes (e.g., key text phrases highlighted in boxes) to make the page more readable.
Finally, if the business plan is only being presented to a single or a small number of investors, the amount of graphs and charts should reflect the wants, needs and sophistication of those few readers. For instance, if the plan is being presented only to strategic investors who understand the market, graphs can be used to convey information for which these investors may already have background knowledge.
Conversely, always keep in mind that the plan is not a slide presentation, and too many graphs and charts may position the company as one that is too lazy to complete the process of developing a formal business plan.
To summarize, the amount of charts and graphs used in the business plan must reflect the audience for the plan; an audience that is usually time and energy constrained. The charts and graphs must complement the text, enable the audience to quickly and easily digest the information, and as always, interest the audience in taking the next step (e.g., scheduling an in-person meeting) in the investment process.
About the Author
As President of Growthink, Dave Lavinsky leads a company that develops strategic business plans, conducts market research, and builds financial models for growing ventures. To date, Growthink has developed over 200 business plans for clients who have raised over $750 million in venture capital.
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