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Conquering Confidence Killers for Small Business Success
Conquering Confidence Killers for Small Business Success "The way to develop self-confidence is to do the thing you fear". -- William Jennings Bryan Whether you're generally a self-confident person, or someone continually plagued by self- doubt,...
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major...
Getting started with the home buying process
There are probably few things in life that are as exciting--or as nerve- racking--as the search for a house. All the good emotions and the bad emotions seem to converge when the house hunting begins. Don't worry, this is a normal reaction, and...
Overcoming the Document Tracking Challenge
“Where did it go? It was here yesterday. Wait. Here it is. But it looks a lot like the draft I just sent my team members yesterday. I don’t remember when this change was made. Who made this change? Why is document tracking so difficult?” We have...
Why You Hate to Sell
Don't you just Hate to sell? Oh sure, you don't mind talking about your product/service. Because you know your product/service inside out. You can recite the features at a drop of a hat. In fact, you've read & memorized so much technical data that...
 
Identify, Acquire, and Retain Customers with a CRM [1016]

Identify, Acquire, and Retain Customers with a CRM [1016]

Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

By S. Maurer

Customer Relationship Management CRM is a way to identify, acquire, and retain customers, a business' greatest asset. Research has shown that companies that create satisfied, loyal customers have more repeat business, lower customer-acquisition costs, and stronger brand value--all of which translates into better financial performance.

Even though research shows that Customer Relationship Management CRM initiatives have shown little success, a recent poll shows that 35 percent of executives surveyed said their organizations will launch Customer Relationship Management CRM initiatives this year.

The present scenario of companies using "poorly implemented" multi channel strategies for living up to the expectations of customers is bringing both customer satisfaction and customer loyalty down the ladder.

In short, Customer Relationship Management CRM is the computer system interacting directly with the clients through voice by phone (and voice recognition if necessary)


without human actions, for marketing, sales, support, accounts and any other application. In other words, the external world of a company.

Putting all Customer Relationship Management CRM facets into one coherent, organized presentation to the customer could require the services of a systems integrator. It would most certainly require training everyone from webmasters to call center workers to field sales technicians.

These days, a company's telephony system is already integrated into the responsibility of its IT Information Technology Dept, not only because it's often digital, but mainly because it's more and more integrated into the data network. And in the not too very distant future, the data process and telephony process will have converged into one.

CRM and Call center managers plows generally adept, quick-thinking individuals who it plows expected to manage large numbers of people, learn new technologies on the fly, and still report the full operation to the management team.

About the author:

S. Maurer is a 53-years old college graduated IT professional, with 30 years of experience in the computer & technology fields. Now is the Academic Director of http://mba-open-university.net and http://distance-learning-mba-online-mba-program-executive-jobs.ne t.

 

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OSCON 2005 Keynote - Identity 2.0
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Impress
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PRESENTATIONPRO - experts for Microsoft PowerPoint
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Secretary of State Addresses the U.N. Security Council
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Presentation Skills
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