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A Great Way to Do PR
As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry...
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The Fearless Caregiver Conference at the Broward Convention Center will be held Saturday, April 16th. The event allows family caregivers and the professional caregiving community to come together and explore ways to be a more productive member of...
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What an Emotional Intelligence Program Can Do For Your Organization in 2004
The problems of low productivity, poor judgment, bad decisions, hiring the wrong people and losing the right people, unmotivated employees, lack of teamwork, and poor self-management lie wirh the emotions. So do the solutions. Studies have shown...
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Internet Publicist Is It Time for an Assessment of Your Online Marketing Program
Is It Time for an Assessment of Your Online Marketing Program?
LOS ANGELES, CA - Did you pay or are you now paying a webmaster
or an SEO to optimize your site for a number of keyword phrases
so that your site appears on the first page of Google? Does your
site appear there? Are you generating or do you anticipate
generating enough traffic and sales to recoup the expense?
If you can't or couldn't afford an SEO's services, have you been
using a pay-per-click (PPC) advertising program like Adwords or
Overture? Are you generating enough sales to justify that
expense?
If you're an "also ran", an online dealer or distributor, the
answer to these questions is probably a resounding ‘NO'
and for four very good reasons.
1) Not unlike the hyper that led to the great dot com boom, the
probability of your success and the online demand for your
products and services has probably been grossly exaggerated at
least when it comes to the number of sales generated by natural
search and pay-per-click advertising.
2) The competition for top ten Google rankings and ideal PPC
placement using even obscure keyword phrases is getting stiffer
by the day so natural and sponsored placement is getting more
difficult to secure and expensive to hold.
3) Search engine placement and PPC, while highly targeted, as
passive marketing strategies. Prospects have to be in a shopping
mode to find you.
4) Sales on the internet all too often go to the lowest bidder
unless you have something unusual to offer.
Does this mean that you can't get top Google placement? No. What
it means is that you need to find a way to circumvent the
process and you can do that by promoting your brand name. When
consumers search using your brand name, there's no competition.
You get top placement by virture of the fact that you have the
exclusive right to use that brand name which now becomes the
focus of your online promotional campaign.
If you are fortunate enough to have a unique product or service,
you probably aren't recouping your promotional expenses either
but you face an entirely different problem. Your prospective B2C
- B2B prospects don't even know your product and/or service
exists.
So what's the solution? Be proactive.
Distribute press releases to promote your brand name
and
familiarize the public with your company and its product and/or
line of services. When people begin to associate your brand name
with a particular product and/or service, they'll look for that
brand name in natural search results and guess what? You'll be
sitting in the top slot on Google and every other major search
engine.
If you are like most business owners you're probably thinking
that the media isn't going to be interested in a press release
about your company. And you know something - you're probably
right. But you don't need to get media approval to get your
message out to your target audience. In fact, the syndication of
news over the internet eliminates the need to be concerned about
the media altogether because 98-99% of all reads come from
consumers and B2B prospects. What's more, a well distributed
press release will typically generate 50,000 - 100,000 readers
in a week to ten days.
Now you may also be thinking that you don't have anything to
write about. That, too, is a major misconception. Internet
"news" stories don't have to be newsworthy, they just have to be
interesting. Write a story about the advantages and
disadvantages of a particular product and/or service. Write
about yourself. Write a consumer advisory. Give your readers
something to think about, something that makes them believe that
your company is the one they should be doing business with.
If you would like to learn how on and off-line businesses are
using press releases to build brand awareness and attract new
B2C and B2B prospects, you really owe it to yourself to attend
one of our introductory webinars. They're conducted online and
they're FREE.
On-line presentations begin promptly at 9:00 a.m. (PST) every
Monday, Tuesday, Wednesday, and Friday. To participate all you
have to do is visit our website and download and install the
conferencing software. Once you've done that drop us an email
letting us know when you want to attend and we'll issue you an
invitation shortly before the beginning of the desired session.
At the end of the hour long presentation, at the very least
you'll end up with a far greater understanding of the dynamics
of this novel approach to website promotion.
About the author:
Ron Scott
Senior Internet Publicist
Fast Track SEOP:
http://www.fasttrackrankingandplacement.com
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