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			Irrigation & Sprinkler Repair Service, Create a Profitable New Service
  
				 Irrigation & Sprinkler Repair Service Create a Profitable New Service to Your Lawn Care Business Article by Jack Stone Copyright © 2003 by ProGardenBiz ProGardenBiz, an online magazine http://www.progardenbiz.com
  One of the most profitable additions to your lawn care service  business can be the repair of irrigation and sprinkler systems.  Although plumbers may do this work, it is not their area of  expertise and their hourly rates are often prohibitive for this  type of work. There are irrigation companies that do  installation that also do repair and maintenance and this is  their speciality. As a lawn care operator you have an  advantage with your immediate contact with an established  client base, your own customers!
  Most lawn care operators include minor sprinkler repair as  part of the service. Parts should always be charged separately.  Major problems should be handled as separate jobs and charged by  the hour. The repair of irrigation and sprinkler systems is not  something that can be estimated prior to the start of the job.  The problems often lie underground and cannot be seen. You may  be able, from experience, to look over the problem and give a  rough idea of what is involved, but always charge by the hour  for the work, plus parts.
  What you charge will vary from area to area. Generally  irrigation repair is charged at a slightly higher hourly rate  than lawn care service, but much less than what plumbers would  charge. An example would be:
  Lawn Care hourly man-hour rate: $25.00 per hour Plumber hourly rate: $85.00 per hour Irrigation repair hourly rate: $40.00 per hour
  Have a minimum charge of one hour's work and stick to it.  Tell the client the minimum up front. Before you actually  start working you never know if it will be a ten minute job  or a whole day. I could fill pages with the stories of what  we've found underground once we started digging, but at the  same time it's been more than once that I found the problem  was the time clock was shut off or had no power.
  Buy your parts at a wholesale supplier that sells to the  landscape contractor market. Mark your parts up a minimum of  30%. Always check the discount hardware retailers in your  area, like Home Depot, as they will often have better prices.  When you buy at the wholesale supplier you will not get the  best discount unless you have a contractor's license, so  sometimes places like Home Depot will have better prices.
  Keep a small stock of the most often used sprinkler repair  parts on your truck. Running to the supplier for every  repair job will waste time and eat into your profits.
  The first question many lawn care operators ask is do they  need a landscape contractor's license to do irrigation and  sprinkler system repair work? You will need to check with  your State Contractor's license board to be sure, but in most  cases you do not. You would need a contractor's license to  do installations of new systems that exceed certain dollar values  (which vary from state to state in the U.S.A.).
  How to Get New Repair Customers
  People who need sprinkler systems repaired generally want it  done NOW! They will often take the first bid from the first  repair service to show up (as long as they like the person's  presentation and price). The best form of advertising I have  found for this work is a local classified ad direct  
				
				
 
				 mailer.  In my area this is called "The Pennysaver". Most towns and  cities have something similar. It will be a small magazine or  tabloid format publication that consists of classified and  display advertising. It usually is direct mailed to all houses  in the city or county. You can usually advertise by zip code  area which makes for very good targeted advertising. I usually  combine several services to make the ad more useful and cost  effective. An example ad for a lawn care service might be like  this:
  Lawn and garden service. Weekly, bi-weekly custom care.  Sprinkler repair, yard clean-ups, trimming.
  Add your name and phone number and place the ad. The  sprinkler repair work and yard clean-up jobs will easily pay for the advertising and bring in extra profit. Meanwhile you  also benefit from building your regular maintenance route.
  Tip: Is your regular maintenance route full? Not planning on  adding employees? Then continue advertising. Look for better  accounts, ask for higher hourly rates on the new accounts.  Always continue to improve and refine your maintenance work. As  you add better accounts you can drop the lower-paying or higher  maintenance accounts for the better work and improve your  profits at the same time.
  Use the tools we have today to stay on top of your marketing  efforts. Have a cell phone and use it's number in your  advertising. You can take your calls in the field and schedule  to see new clients faster (they may be just down the street).  I've taken a call for sprinkler repair while doing maintenance  a short distance away. I'm usually the first one there and I  get the job done the same day (sometimes within an hour of the  call). Competitors with answering services or that scheduled  a meeting with the client later that day or evening lose the  job.
  If you have never done any work on sprinkler systems or with  drip irrigation then get some good books on the subject and  learn the basics. Your wholesale supplier is also a very good  resource for information. They will have booklets and other  material from manufacturers like Rain Bird, Irritrol Systems,  Toro, Hunter, Rain Master, Weather-Matic, Champion, Superior  and more.
  Some other good websites with information on irrigation and  sprinkler systems are:
  http://www.lawn-sprinklers.net/ http://www.irrigationtutorials.com/ http://www.blueskyirrigation.com/sprinkler.htm http://sprinklerdoc.4t.com/
  __________________________________________
  About the Author:
  Jack Stone is a Contributing Editor for ProGardenBiz Magazine, an online magazine for professional gardeners and landscape contractors. Visit ProGardenBiz to find out how you can get a  free subscription, start-up guidance, business ideas and inspiration at http://www.progardenbiz.com. __________________________________________
  You have permission to publish this article electronically or  in print, free of charge, as long as the bylines and active URL  are included. A courtesy copy of your publication or location of link would be appreciated.
 
  About the Author 
 Jack Stone is a Contributing Editor for ProGardenBiz Magazine, an online magazine for professional gardeners and landscape contractors. Visit ProGardenBiz to find out how you can get a  free subscription, start-up guidance, business ideas and inspiration at http://www.progardenbiz.com. 
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