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Advantages of Comparing Offers from Different Lenders
When looking for a loan, everyone wants to save money and get the best deal that they can on their interest rates and loan terms. Unfortunately, a large number of people pass up a great opportunity to get a better rate without even knowing it......
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The elements involved in building a sales force, especially one that pays for itself and also adds value to any business, are many and varied. The whole purpose and direction of a sales manager needs to be directed to creating a sales force that...
How to use Mind Map Tool for making Great Presentations
In the current globalized world of business, Presentations have become an intrinsic part. Not a day goes without making a Presentation to the CEO or the Chairman, or the Angel Investor, or banker, or any one else for that matter, for clinching a...
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“The human brain starts working the moment you are born and never stops until you stand up to speak in public.” (Sir George Jessel) Have you had this feeling before? Rest assured you are not alone. You might be one of the many who would rate your...
The Four Laws Of Leadership (Part Two)
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
 
Life-long Learning

"Life-long learning" is a popular trend that continues to offer vast opportunities to all those who recognize its value. It also applies to more than a single segment of your business.

For instance, consider its application in a key area such as customer service and satisfaction. Do your customers know what good service is? Companies that give poor service hope their customers don't know the meaning of good service. Companies that provide excellent service help them find out. Educating customers as well as employees is a key factor in providing service.

There's nothing that makes a company look worse than making excellent customer service the centerpiece of a massive advertising campaign when its employees haven't been trained to deliver it. Continuing education is as critical for your customers as it is for your employees.

Customer education goes way beyond simply giving classes in product service and usage. You and your employees should be educating your customer informally, every day, about what makes your products and services worth having.

Are your employees prepared to do that? Employees who know the quality differences between your products and/or services and those of your competitors can explain them to your customers. Ignorance of your products and level of service is costly for your customers as well as for you. You owe it to your customers to educate them before experience does -- the expensive


way.

Finally, make sure you educate your customers in just how far you're willing to go for their benefit. If your employees understand that you are not in the business of merely selling products and services, but rather in the business of caring for your customers' needs, you'll be on the road to success.

Your company philosophy should reflect the fact that you are anxious to listen, be flexible, and respond to your customers needs. If you live by these words, you'll be identified as a customer-driven organization.

Reprint Information
Your organization may reprint this article for your newsletter, online publication, or mailing list. We ask that you print the:
* article in its entirety;
* byline of the writer;
* information about the writer, which is available at the end of each article; and
* contact information, including our toll-free phone number in the U.S. (800-886-2MAX) and website address (www.AchieveMax.com)

We would appreciate a tear sheet or electronic copy of the articles you reprint.

About the Author

Harry K. Jones is a professional speaker for AchieveMax® Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management. For information, call 800-886-2MAX or visit http://www.AchieveMax.com.

 

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