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Informative Articles

A Step-by-Step Approach to the Federal Acquisition Marketplace
Doing business with federal government agencies can be very lucrative for the people who lean how to maneuver through the maze of registrations, certifications and regulations. But if you are ready to start, these are the first steps you need to...
Get Organised and Transform Your Life
It takes effort to get results, and not just any effort, it takes smart effort. You cannot expect to achieve anything without doing something. Unfortunately in our society today, people are making an enormous effort to keep themselves busy all...
Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent...
Providing a Target Yields Better Results
Did you ever wonder why employees don’t always get their best possible results for job performance? While there are many possible reasons, one that is simple to resolve is to start off with clear expectations for the job. Imagine a military...
Why Write Down Your Ideas?
Whether you're a manager, professional, or entrepreneur you need to think ahead. When you do it in a formal sense, it's called it planning, when you do it informally it's something like speculating. Whether you're planning or speculating, the...
 
Life-long Learning

"Life-long learning" is a popular trend that continues to offer vast opportunities to all those who recognize its value. It also applies to more than a single segment of your business.

For instance, consider its application in a key area such as customer service and satisfaction. Do your customers know what good service is? Companies that give poor service hope their customers don't know the meaning of good service. Companies that provide excellent service help them find out. Educating customers as well as employees is a key factor in providing service.

There's nothing that makes a company look worse than making excellent customer service the centerpiece of a massive advertising campaign when its employees haven't been trained to deliver it. Continuing education is as critical for your customers as it is for your employees.

Customer education goes way beyond simply giving classes in product service and usage. You and your employees should be educating your customer informally, every day, about what makes your products and services worth having.

Are your employees prepared to do that? Employees who know the quality differences between your products and/or services and those of your competitors can explain them to your customers. Ignorance of your products and level of service is costly for your customers as well as for you. You owe it to your customers to educate them before experience does -- the expensive


way.

Finally, make sure you educate your customers in just how far you're willing to go for their benefit. If your employees understand that you are not in the business of merely selling products and services, but rather in the business of caring for your customers' needs, you'll be on the road to success.

Your company philosophy should reflect the fact that you are anxious to listen, be flexible, and respond to your customers needs. If you live by these words, you'll be identified as a customer-driven organization.

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* article in its entirety;
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We would appreciate a tear sheet or electronic copy of the articles you reprint.

About the Author

Harry K. Jones is a professional speaker for AchieveMax® Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management. For information, call 800-886-2MAX or visit http://www.AchieveMax.com.

 

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