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A Simple Sales Strategy: Talk to Yourself!
You are about to speak to a potential client, go to a networking meeting or give a presentation. What should you be saying to yourself in those few minutes beforehand? If you spend that time saying what I propose below, you will effortlessly and...
Creativity and Innovation Management in conservative, staid organisations
Conservative and staid organisations generally have a harder time implementing creativity and innovation into their day-to-day work processes and people. Leaders may want to capture the benefits of creativity and innovation, yet there may be...
How To Contact The IRS Without Breaking Into A Sweat
We all love to criticize the IRS, don't we? It's easy to
ridicule a huge organization of government bureaucrats who often
seem to be Public Enemy #1.
Our negative attitude toward the IRS can lead to a strong desire
to just ignore it...
If Boeing, Oracle, EDS And Other High Profile Companies Have Drawn Great Benefits from Mind Mapping, What's Stopping You?
Mind Mapping, if you are not aware, primarily uses non-linear
methods and leans heavily on association and links. These very
features of Mind Mapping lend the technique a great deal of
power and simplicity, and the resourcefulness of the...
Network Marketing Tips - Helping Strangers First Makes No Sense
Network Marketing business is the opportunity of the 21st century and we have accepted that by joining the business. After we signed up for the business opportunity or simply to buy our products at a lower discounted price, we are told to make a...
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Manufacturing Public Relations Checklist key to TR Cutler Presentation
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.” Newsworthy Manufacturing Checklist
The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.
I. New or Updated Product Information II. New Customer Information III. New Strategic Alliances/Partnership Information a. Software Vendors (ERP, CRM, SCM) b. Professional Services (Law Firms, CPA’s, PR firms) c. Co-op Bundling Sales Program IV. New Facility or Manufacturing Operation V. Company Data Announcements a. Sales Data (Increased sales) b. Growth Announcements (by employees, sq.
ft., revenue) c. Marketshare Announcements VI. Industry Sector News a. Competitive Analysis b. Comparison within the sector c. Leadership Position within the sector VII. Local/Regional News a. Jobs/Local Economic Impact b. Community Service/Goodwill c. Sponsorships/Participation VIII. Events, tradeshows, conferences, awards IX. Association/Organization Memberships a. Manufacturing Association b. Industrial Sector Association partnership c. Other key Organizations/Association d. Political Affiliation X. Cross-Reference Media a. Radio b. Television c. Photo Opportunity
Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.
TR Cutler 954-486-7562 www.trcutlerinc.com e-mail protected from spam bots
ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide
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OSCON 2005 Keynote - Identity 2.0 |
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