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4 things to watch out for when choosing a mortgage company
We all know that there are a lot of mortgage companies out there. But how do you know which company to choose? Some companies have flashy advertisements about low interest rates, but are they really the best company to choose? A mortgage is a very...
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As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry...
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Life insurance is a type of protection that can be bought and insures the buyer in the event of death. The risk that is assumed by the insurer is the risk of death of the insured. Life insurance is a very good purchase in order to protect a family,...
How To Choose An Equipment Leasing Company
Leasing has become a preferred form of equipment financing, accounting for more than 30% of business equipment acquisitions. Each year, thousands of U.S. companies face the challenge of finding attractive financing to acquire business equipment....
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Manufacturing Public Relations Checklist key to TR Cutler Presentation

Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”
Newsworthy Manufacturing Checklist

The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.

I.    New or Updated Product Information
II.    New Customer Information
III.    New Strategic Alliances/Partnership Information
a.    Software Vendors (ERP, CRM, SCM)
b.    Professional Services (Law Firms, CPA’s, PR firms)
c.    Co-op Bundling Sales Program
IV.    New Facility or Manufacturing Operation
V.    Company Data Announcements
a.    Sales Data (Increased sales)
b.    Growth Announcements (by employees, sq.


ft., revenue)
c.    Marketshare Announcements
VI.    Industry Sector News
a.    Competitive Analysis
b.    Comparison within the sector
c.    Leadership Position within the sector
VII.    Local/Regional News
a.    Jobs/Local Economic Impact
b.    Community Service/Goodwill
c.    Sponsorships/Participation
VIII.    Events, tradeshows, conferences, awards
IX.    Association/Organization Memberships
a.    Manufacturing Association
b.    Industrial Sector Association partnership
c.    Other key Organizations/Association
d.    Political Affiliation
X.    Cross-Reference Media
a.    Radio
b.    Television
c.    Photo Opportunity

Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.

TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots

ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide


 

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