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Informative Articles

Change Management Can Lead to Rigidity and Resistance to Change
"Today's successful business leaders will be those who are most flexible of mind. An ability to embrace new ideas, routinely challenge old ones, and live with paradox will be the effective leader's premier trait. . . Leaders will have to guide...
DELEGATING EFFECTIVELY. Getting The Job Done Right Without Doing It Yourself
DELEGATING EFFECTIVELY Getting The Job Done Right Without Doing It Yourself If you are in a position of authority on your job, or even if you?re a parent, chances are you need to delegate tasks to others around you. If you are too vague when you...
Don' Take No For An Answer When It Comes To Federal Grants
Your federal government grants agency telling you no on your federal grant proposal? I know how discouraging that can be. You have a great grant proposal to help you business, community or social group. You have spent time finding the right...
Ethics in Speaking: A Practical Point of View
Often managers have to deliver presentations with unpleasant content. The vice president has to announce that there is a hiring freeze or a downsizing. The human resource director speaks to the employees about a benefits package with fewer...
Practice On Purpose: Working ON Your Business
I've noticed that to the degree that I've taken my own coaching in the area outlined below, the more my own business on purpose has flourished. So, here's my question to you: Are you working ON your business or only IN it? Do you...
 
Manufacturing Public Relations Checklist key to TR Cutler Presentation

Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”
Newsworthy Manufacturing Checklist

The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.

I.    New or Updated Product Information
II.    New Customer Information
III.    New Strategic Alliances/Partnership Information
a.    Software Vendors (ERP, CRM, SCM)
b.    Professional Services (Law Firms, CPA’s, PR firms)
c.    Co-op Bundling Sales Program
IV.    New Facility or Manufacturing Operation
V.    Company Data Announcements
a.    Sales Data (Increased sales)
b.    Growth Announcements (by employees, sq.


ft., revenue)
c.    Marketshare Announcements
VI.    Industry Sector News
a.    Competitive Analysis
b.    Comparison within the sector
c.    Leadership Position within the sector
VII.    Local/Regional News
a.    Jobs/Local Economic Impact
b.    Community Service/Goodwill
c.    Sponsorships/Participation
VIII.    Events, tradeshows, conferences, awards
IX.    Association/Organization Memberships
a.    Manufacturing Association
b.    Industrial Sector Association partnership
c.    Other key Organizations/Association
d.    Political Affiliation
X.    Cross-Reference Media
a.    Radio
b.    Television
c.    Photo Opportunity

Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.

TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots

ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide


 

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