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Finding the Right Online Loan for You
If you're looking for an online loan, you might be having problems deciding which type of loan and lender is best for you. While you can get an online loan from several different types of lenders, the interest rates, loan terms, and collateral...
How to Generate Network Marketing or MLM Leads
If there's one thing you need in order to succeed with MLM/Network Marketing its leads. Without leads, you'll never make much money regardless of your company, the pay plan, your upline or anything else. You're also going to need a lot of leads...
How to Prepare your Mind/Body to Give Great Speeches
Sure you have catecholamines – all speakers do. (including Sir Winston Churchill and Presidents Kennedy, Carter, and Reagan.) Those are the chemicals that make you sweat, make your heart beat fast and make your hands shake. Get rid of those...
Shopping For a Franchise
Shopping for a franchise is easy if you know what you are doing. You can choose between radio adverts, newspaper adverts, personal recommendation, Internet, or visit a franchise exhibition. Attending a franchise exhibition allows you to view and...
Take a Leap! How to Take Your Business to New Heights
Take a Leap! How to Take Your Business to New Heights By Tresaca Hamilton Take a moment to reflect on the current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare? Regardless of the current...
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Manufacturing Public Relations Checklist key to TR Cutler Presentation
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”
Newsworthy Manufacturing Checklist
The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.
I. New or Updated Product Information
II. New Customer Information
III. New Strategic Alliances/Partnership Information
a. Software Vendors (ERP, CRM, SCM)
b. Professional Services (Law Firms, CPA’s, PR firms)
c. Co-op Bundling Sales Program
IV. New Facility or Manufacturing Operation
V. Company Data Announcements
a. Sales Data (Increased sales)
b. Growth Announcements (by employees, sq.
ft., revenue)
c. Marketshare Announcements
VI. Industry Sector News
a. Competitive Analysis
b. Comparison within the sector
c. Leadership Position within the sector
VII. Local/Regional News
a. Jobs/Local Economic Impact
b. Community Service/Goodwill
c. Sponsorships/Participation
VIII. Events, tradeshows, conferences, awards
IX. Association/Organization Memberships
a. Manufacturing Association
b. Industrial Sector Association partnership
c. Other key Organizations/Association
d. Political Affiliation
X. Cross-Reference Media
a. Radio
b. Television
c. Photo Opportunity
Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.
TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots
ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide
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