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Clay Aiken to Join Olga Brunner at Fearless Caregiver Conference
The Fearless Caregiver Conference at the Broward Convention Center will be held Saturday, April 16th. The event allows family caregivers and the professional caregiving community to come together and explore ways to be a more productive member of...
Home Business Software Will Help Start Your Business
Purchasing home business software is an essential first step on the road to starting your own business. No matter what attracted you to the business world, having your own business can be one of the most rewarding and challenging endeavors. Anyone...
How To Make Your Job Easier
The techies could do a lot more to make our life at work easier and more pleasant. Take the telephone, for example. I don't know about you, but there are several things that bug me about talking on one of these confounded instruments. First...
Top Ten Tips for Preparing a Workshop or Seminar Proposal
One way to build your business is to create interest and interaction with potential customers or clients. Offering a workshop or a seminar is a great way to get started. You can offer a workshop anywhere, but the best place to get started is by...
Wholesale Buyers Versus Retail Customers
Are wholesale buyers and retail customers really different? Frankly, there are two answers to this question: yes and no. Yes, because they are different from the buyers and those selling to buyers' point of view and no, because the principles that...
 
Manufacturing Public Relations Checklist key to TR Cutler Presentation

Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”
Newsworthy Manufacturing Checklist

The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.

I.    New or Updated Product Information
II.    New Customer Information
III.    New Strategic Alliances/Partnership Information
a.    Software Vendors (ERP, CRM, SCM)
b.    Professional Services (Law Firms, CPA’s, PR firms)
c.    Co-op Bundling Sales Program
IV.    New Facility or Manufacturing Operation
V.    Company Data Announcements
a.    Sales Data (Increased sales)
b.    Growth Announcements (by employees, sq.


ft., revenue)
c.    Marketshare Announcements
VI.    Industry Sector News
a.    Competitive Analysis
b.    Comparison within the sector
c.    Leadership Position within the sector
VII.    Local/Regional News
a.    Jobs/Local Economic Impact
b.    Community Service/Goodwill
c.    Sponsorships/Participation
VIII.    Events, tradeshows, conferences, awards
IX.    Association/Organization Memberships
a.    Manufacturing Association
b.    Industrial Sector Association partnership
c.    Other key Organizations/Association
d.    Political Affiliation
X.    Cross-Reference Media
a.    Radio
b.    Television
c.    Photo Opportunity

Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.

TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots

ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide


 

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