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Informative Articles

Are You Sabotaging Your Career?
My experience working with thousands of leaders world wide for the past two decades teaches me that most leaders are screwing up their careers. On a daily basis, these leaders are getting the wrong results or the right results in the wrong...
How to use Mind Map Tool for making Great Presentations
In the current globalized world of business, Presentations have become an intrinsic part. Not a day goes without making a Presentation to the CEO or the Chairman, or the Angel Investor, or banker, or any one else for that matter, for clinching...
Inducting Your Staff Online
Although induction is recognized as a critical activity for new starters, my experience has been that few organizations do it well. There is probably no excuse for poor induction when your staff is in one location and new starters can report to the...
Networking 101
As a new business owner you must wear many hats. You will need knowledge of accounting, marketing, advertising, management, administration, inventory, sales, etc., in addition to knowledge pertaining to your industry. Since you may be very...
Sweat the Small Stuff for Great Customer Service
Undoubtedly you’ve heard about the popular book series that started with Don’t Sweat the Small Stuff, followed by Don’t Sweat the Small Stuff at Work, …in Love, …with Your Family, etc. While these books relay a message containing a great deal of...
 
Manufacturing Public Relations Checklist key to TR Cutler Presentation

Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”
Newsworthy Manufacturing Checklist

The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.

I.    New or Updated Product Information
II.    New Customer Information
III.    New Strategic Alliances/Partnership Information
a.    Software Vendors (ERP, CRM, SCM)
b.    Professional Services (Law Firms, CPA’s, PR firms)
c.    Co-op Bundling Sales Program
IV.    New Facility or Manufacturing Operation
V.    Company Data Announcements
a.    Sales Data (Increased sales)
b.    Growth Announcements (by employees, sq.


ft., revenue)
c.    Marketshare Announcements
VI.    Industry Sector News
a.    Competitive Analysis
b.    Comparison within the sector
c.    Leadership Position within the sector
VII.    Local/Regional News
a.    Jobs/Local Economic Impact
b.    Community Service/Goodwill
c.    Sponsorships/Participation
VIII.    Events, tradeshows, conferences, awards
IX.    Association/Organization Memberships
a.    Manufacturing Association
b.    Industrial Sector Association partnership
c.    Other key Organizations/Association
d.    Political Affiliation
X.    Cross-Reference Media
a.    Radio
b.    Television
c.    Photo Opportunity

Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.

TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots

ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide


 

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