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Job-Search Strategies: Real Estate to Pharmaceutical Sales (Career Change)
One of the largest challenges facing career changes is going from one industry to the next. Working with a recent clients, we came to the conclusion that with some ingenuity and persistence, even large obstacles are nothing more than "paper walls"...
Leverage In Your Home-Business, Guarantees Success
"Give me a long enough lever, and I'll move the world." ~ Archimedes 287-212 B.C. Successful businessmen use their marketing experience, education, money, consistency and hard work. Stalwarts among them however, leverage their limited...
Ten Reasons Why Salespeople Fail to Sell Their Cleaning Services
At some stage in your business you will be required to make
sales calls for your cleaning services. Unfortunately, making
effective sales calls is one area where many people fall short.
Make your sales calls more effective by becoming aware of...
The Right Writer: How To Choose Your Next Freelancer
The Right Writer: How To Choose Your Next Freelancer Dr. Barry W. Morris © 2005 All Rights Reserved Email: Barry@BarryMorris.com Web: http://BarryMorris.com ------------------------------------------------------------------- Publishing Guidelines: ...
What are the steps to becoming Gainfully Unemployed?
Being Gainfully Unemployed is actually a state of mind---a spiritual awakening and a way of life. Or, it is the fact that you decided to quit your day job and do something fun and exciting. Or, it could be that renting snorkels on a beach in Mexico...
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More Than Just a Logo: Creating Your Company's Corporate Identity
A client of mine once called after I had given a presentation to
him about his company's brand. He was calling to say we needed
to change the shade of taupe we had all agreed upon for the
firm's logo.
I was surprised to hear this busy man talking taupe, convinced
he had more important things to attend to. I found it
particularly strange because just that day, he had approved the
color scheme.
As the conversation progressed, he confessed that his wife
didn't like the color. She had experimented with that very shade
of taupe for their living room curtains and hated it. Ignoring
our strong suggestion to the contrary, the color was changed.
What does this 20 year old story have to do with anything? Most
people think of branding as a pretty logo. Instead, branding
embodies the entire customer experience, with the logo merely
acting as the visual mark.
The brand experience should reflect the soul of the company.
More important than whether or not you "really like" everything
about it, your brand should represent your company's "image
attributes."
Image attributes are adjectives and descriptive phrases that
capture the essence of a company and their creative project.
They describe the core values of an organization, the feeling
that a brand should evoke or the essential goals of a Web site.
At the start of a project, I work with my clients to elucidate a
set of brief terms to identify the basic precepts of their
project. These image attributes become a list that we can all
agree on, easy-to-remember reference points that help everyone
on the team, both client and developer, stay on target
throughout the process.
Developing them may be the most important exercise of the
project, because it helps ensure that the final result--the
brand identity or Web site--embodies those descriptors. For
every project, I have many levels of goals, but as long as my
work reflects the image attributes on presentation
day, I have
done my job.
So what do image attributes have to do with my client's wife who
doesn't like taupe? One of the most common mistakes in
purchasing creative services is that clients judge results based
on personal likes and dislikes.
Unlike choosing a curtain color for your living room or buying
artwork for the space over your fireplace, creative choices
related to business have nothing to do with your (or your
spouse's!) personal preferences. They have everything to do with
solving your business problems and improving your customers'
experience.
Many clients think they have to "like" the artwork that creative
services firms produce for them. But what if those clients'
likes and dislikes don't line up with their corporate needs?
What if they aren't qualified to determine what works visually
for their firm? By agreeing on image attributes that will guide
and gauge the outcome of an assignment, we assure ourselves that
the end result achieves the business goals that we set at the
beginning.
Look at brands that work: Coke, Nike, Apple Computer; their
brands on packaging and products, Web sites and brochures, carry
a simple, compelling visual message that elicit very specific
feelings in their audience. Whether or not people like the red
used in the Coke lettering or the simple apple icon used by
Apple Computer, they are compelling and significant icons that
evoke strong recognition and often positive feeling.
That's what a brand is about: embodying the attributes of your
company or product. Everything else is window dressing.
About the author:
Kara Brook is the President and CEO of Brook Group, LTD, a
full-service Web design firm near Washington, DC. More articles
by Brook can be found at www.brookgroup.com/res
ources and www.usabilityandbrandin
g.com.
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Oral Presentation Advice |
Your presentation should not replace your paper, but rather whet the ... Below I consider goals for academic interview talks and class presentations. ... |
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Presentation Skills |
This site contains annotated links to resources concerned with presentation and communication skills. |
lorien.ncl.ac.uk |
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Presentation Helper - Free PowerPoint templates, help, advice and ... |
Resources on how to make effective presentations. Includes tips on PowerPoint and topic ideas. |
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Neurobehavioral Systems, Inc. |
Neuroscience stimulus delivery software can be used for cognitive psychology, fMRI, erp and single unit research (Windows). |
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Why tables for layout is stupid: problems defined, solutions offered |
Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ... |
www.hotdesign.com |
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The Gettysburg Powerpoint Presentation |
This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ... |
norvig.com |
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Presentation Zen |
I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ... |
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Presentation Tips for Public Speaking |
Better Public Speaking & Presentation - Ensure Your Words Are Always ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise ... |
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Presentation - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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OSCON 2005 Keynote - Identity 2.0 |
“A barn-burner of a presentation. I loved this.” - Cory Doctorow. “I watched it twice, and greatly enjoyed it both times.” - Jon Udell ... |
www.identity20.com |
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Presentations - Effective Communication - Public Speaking |
Tips and tools for creating and delivering presentations: text, techniques and technology. |
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Presentation Information Resources - Presentation Technology News ... |
Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ... |
199.249.170.231 |
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Effective Presentations homepage |
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ... |
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Impress |
Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ... |
www.openoffice.org |
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PRESENTATIONPRO - experts for Microsoft PowerPoint |
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds. |
www.presentationpro.com |
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Leadership - Presentation Skills |
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ... |
www.skagit.com |
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Presentation: See what people are saying right now on Technorati |
See all blog posts tagged with presentation on Technorati. |
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Secretary of State Addresses the U.N. Security Council |
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ... |
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Rubric |
Organization, Audience cannot understand presentation because there is no sequence of information. Audience has difficulty following presentation because ... |
www.ncsu.edu |
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Presentation Skills |
Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ... |
www.see.ed.ac.uk |
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