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PROVE IT WITH A MINI-SITE

Have you ever known something was true? Deep down in your
gut where it matters most? Something everybody around you also
knows? Have you been there, yet something deep inside just won't
buy it? Well, I'm in that fix right now. I have been for years.

Ebook fiction won't sell. I know it's so. And so do most.
Likely you do as well. Folks curl up in a chair, sprawl on the
couch, lounge in the bath tub, and so forth to read fiction.
Hey, this is the way it is! Still ...

You see I love fiction. I love to read it. And I loved
writing it for many years. (I even sold a novel, "Fatal Games,"
Pageant Press, 1989) And I'd love to write another tale. But I
don't want to pay the price to print it. With a minimum order of
a thousand copies at $4-$5/copy? (And don't talk to me about
print-on-demand; I've been there and seen that.) So maybe an
ebook. Maybe.

I've been saying this ever since I first heard ebooks. But
I have never tried one. Now I'm going to do it. The risk?

About 40 hours and 40 bucks. I've a dandy tale ready to go.
Sure, all may go down the drain. In which case, I'll really
know. But there's that outside chance, like the 40-1 long shot
in the race, that at least *some* people *will* read fiction in
the ebook format. So I'm going to ...

Go To BizMinisites.Com
(The sales pitch is at )

They have a neat plan for mini-site builders. You get 500K
of disk and lots of supporting extras, all for $9.95 per quarter.
Heck, that's not much more than $3/month. And it's a smooth
running service. Great download times. You don't even need a
domain name, but you can use one if you like.

Next Stop? GoTo.Com

I'll hunt up the keyword suggestion tool at



I'll enter some obvious choices. "Male fiction" and "male
adventure," for these are the catagories into which the tale
fits.

There's no telling how much time this will take, because I've
simply got to find keywords actually being entered. Then select
from those entered most often the ones that are as close to the
above as I can find. This is a critcal step, for there's no
point optimizing a page for keywords nobody uses.

Then it's off to Google to enter my keywords there. I'll be
looking at counts of pages that come up on each phrase, hoping to
find some low. Those with the highest counts at GoTo (Demand),
and lowest counts at Google (Supply) will become the set of
keywords I'll use.

Building Site Content

Here's where the time may fly. It takes a while to figure
what to write about. Topics that work well with the keyword
phrases selected. The home page will be the sales presentation,
with the major content that blurb you see on the backs of some
paperbacks in bookstores. Something to hook the reader into
wanting to read the book.

I haven't a fixed idea about actual content. Maybe something
of the task of writing in the male adventure genre. Some more
about why it is no longer being published. I can't say until
I have those keywords.

The object here is to have all pages point directly to male
adventure or male fiction, thus creating a small theme site,
currently popular with some search engines.

The catch is that it's tough to write an optimized page for
the search engines that also works well with visitors. But it's
got to happen. And it can take time. (For suggestions about
creating such a page, send any email


to
)

The Launch

I'll upload the pages, double check them, then head for the
search engines. Next, I'll get on about serious business, and
wait a time. It takes a while these days to get listed.

I may take a crack at the pay-per-click search engines, just
to get hits more quickly. But to play this game seriously, you
need hard data on hits versus sales.

Something Different

I'm going to use an approach that again is not supposed to
work with fiction. However, it works great with How To titles,
so I'll give it a try.

I'll let visitors download the book and read the first
50 to 60 pages or so. They will order only if interested
in reading the rest of it.

Checking And Testing

With the above, the site purpose becomes very simple:
Generate a download of the book. This is a lot easier to achieve
than actually closing the sale. Given any hits at all, the
effectiveness of the site in getting this job done will be easy
to measure.

Of course the bottom line is, 1) Will anybody be interested?
And 2), if so, will anybody buy? That last one is going to be
a cliff hanger for a time.

What Next?

Given sales, I'll know 1) # of hits to get a download,
#2) # of downloads to get a sale. Thus I'll know the value
of a hit. Sure, it will be soft data; you can't be sure until
counts get into the thousands. But hey, if $100/month seems
likely, with upside potential, here's what I'll do.

Launch More Sites

I have five other manuscripts that are equally good. So
I'll put them up as described above. If results are equally
good, I'll build a central site, still themed, to which the
original sites are satelites. Then ...

Watch My Dust

I'll open the site to other quality work, perferably in
genres no longer published. There are a lot of people like
myself around who have written good tales that never made it
into print.

If It Works

I'll be into a site that cost many hundreds of hours to put
together, particularly when you add in some scheme for deciding
upon new titles to offer and converting them to ebooks. Dollar
costs might be more than $4000. But it will be a winner, for
I will have demonstrated at every step along the way that there
are enough people who will read ebook fiction to make it fly.

An Unwarrented Risk If Built From Scratch

In the paragraph above, I consider a fuzzy view of the
future, one that may not come about. But look at the difference
in risk of time and dollars. To build the above, then finally
accept failure a year out would be a disaster.

But with the minimal risks in putting together that first
mini-site, hey, this is going to be fun. I can easily afford
a little time and a few bucks. And what if it pays off?

So What About You?

What crazy idea do you have down deep inside that makes
people chuckle or laugh every time you bring it up?

However wild it may be, no matter how many scoff at it, risk
a little time and a few bucks. You may be able to demonstrate
you were right after all. And you'll be on your way to success.

And if it flops? No problem. Just try an even crazier idea.
Keep it up, and you'll find gold. Lots of it.

About the Author

Bob McElwain, author of "Your Path To Success."
How to build ANY business you want, just the
way you want it, with only pocket money.

Get ANSWERS. Subscribe to "STAT News" now!
mailto:join-stat@lyris.dundee.net

 

Oral Presentation Advice
Your presentation should not replace your paper, but rather whet the ... Below I consider goals for academic interview talks and class presentations. ...
www.cs.wisc.edu
 
Presentation Skills
This site contains annotated links to resources concerned with presentation and communication skills.
lorien.ncl.ac.uk
 
Presentation Helper - Free PowerPoint templates, help, advice and ...
Resources on how to make effective presentations. Includes tips on PowerPoint and topic ideas.
www.presentationhelper.co.uk
 
Neurobehavioral Systems, Inc.
Neuroscience stimulus delivery software can be used for cognitive psychology, fMRI, erp and single unit research (Windows).
nbs.neuro-bs.com
 
Why tables for layout is stupid: problems defined, solutions offered
Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ...
www.hotdesign.com
 
The Gettysburg Powerpoint Presentation
This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ...
norvig.com
 
Presentation Zen
I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ...
www.presentationzen.com
 
Presentation Tips for Public Speaking
Better Public Speaking & Presentation - Ensure Your Words Are Always ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise ...
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Presentation - Wikipedia, the free encyclopedia
Presentation is the process of presenting the content of a topic to an ... You should plan to rehearse your presentation out loud at least four times. ...
en.wikipedia.org
 
OSCON 2005 Keynote - Identity 2.0
“A barn-burner of a presentation. I loved this.” - Cory Doctorow. “I watched it twice, and greatly enjoyed it both times.” - Jon Udell ...
www.identity20.com
 
Presentations - Effective Communication - Public Speaking
Tips and tools for creating and delivering presentations: text, techniques and technology.
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Presentation Information Resources - Presentation Technology News ...
Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ...
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Effective Presentations homepage
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ...
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Impress
Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ...
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PRESENTATIONPRO - experts for Microsoft PowerPoint
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds.
www.presentationpro.com
 
Leadership - Presentation Skills
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ...
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Presentation: See what people are saying right now on Technorati
See all blog posts tagged with presentation on Technorati.
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Secretary of State Addresses the U.N. Security Council
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ...
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Rubric
Organization, Audience cannot understand presentation because there is no sequence of information. Audience has difficulty following presentation because ...
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Presentation Skills
Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ...
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