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Coaching for Creativity in the Workplace
There was a CEO of a large company who had an interesting object on his desk. Over the course of many years the object had been the topic of numerous conversations by most employees and visitors who found themselves in his office. When I heard...
Data Mining And Modelling
The important processes that have to be clearly delineated for Data Mining, Analysis and Modelling are: Data model: what data will be available and how will it flow? Data gathering: how will data be gathered both in physical...
Let's Make Training More Interesting!
Many HR managers believe that by sending their workers to participate in external training programs, they have fulfilled their responsibilities. This is not the best situation. In this article, I will be emphasizing on how to increase the...
The 7 Basic Rules Of Proper Presentation Design
Abstract: This article elucidates the rules of presentation visual design that, if heeded, will almost always assure that your audiences will be able to follow your ideas every step of the way. Of course, you must keep in mind that visual design...
What do Trainers do When They are not Training?
In the new corporate environments where everyone wears more than one hat, trainers are often responsible for a myriad of duties beyond just facilitating new training classes. Their job is often that of Maintenance, IT Guru, Subject Matter...
 
Quality Beats Quantity Every Time

Back in the early days of developing my home based business, I
went for the big numbers instead of focusing on targeting
prospects. It took me a while to appreciate the importance of
targeting (quality) instead of just going for the big numbers
(quantity).

For online marketing, it helps greatly to get your website in
front of people who are actually looking for the product,
service, or opportunity that you are offering. This refers to
the concept of marketing your sites to your target audience,
rather than wasting your time, effort, and money on people who
are not already interested in what you have to offer.

Be wary of "massive action" techniques in this era when many ISPs
feel their hottest marketing theme is the blocking of incoming
emails, which they decide their customers do not want to receive
(they are the self appointed "information police").

Many of the sources of cheap, high volume leads supply you with
leads that have absolutely no interest in your particular
business (or product or service) and furthermore, have been put
into the list in such a manner that can get you into trouble with
your ISP because you are unwittingly spamming (many of these bulk
lead lists are created by robots that crawl the Internet and
harvest email addresses) the recipients.

In order to be effective in the promotion your particular
proposition, whatever it is, you have to seek out your target
market. This is as true online as it is offline. Just because
you are able to reach huge numbers of people with your message on
the Internet far more cheaply and quickly than you can offline,
does this necessarily mean you should?

What's the point of devoting your time and energies to marketing
to a massive group of people without first knowing whether they,
as a group, have a general interest in what you are offering?

It is much more efficient and effective to first find out where
your prospective customers congregate, and then target that
congregation, than it is to use a shotgun approach and hope that



one of your pellets will somehow find its target (you know...
throw enough up against the wall and something is bound to
stick). You will find that by selectively targeting your
prospects before marketing to them, your conversion ratio (the
proportion of your target market that takes positive action and
actually purchases your product or service) will be much higher
than the results you would otherwise achieve without first taking
the time to target your prospects. Once again, quality wins out
over quantity.

It seems that a great many webmasters have not stopped to ask
themselves the all-important question...What is the purpose of my
web site? For some reason, many of them seem to think that the
purpose of their web site is to give away freebies. Or it could
be to be a "showcase" for their products. Or it could be to
create links to all kinds of resources. Or it could be to have
fancy flash graphics and build a brand name.

One of the biggest mistakes people new to web design make is
going for more "flash" than substance. They bog down their site
with a bunch of fancy colored backgrounds, 3-D text, flash
presentations, etc. If a visitor to your site is using a 56K
connection and has wait to more than 8 seconds for it to load
(which can easily happen on sites heavy with graphics), you can
expect to lose about 1/3 of your visitors.

If you're a business, the purpose of your web site is to sell a
product or service. Your web site should have one main focus.
It should not be selling a dozen products, a dozen opportunities,
or linking to a bunch of different affiliate programs. Presenting
too many options has a tendency to confuse your visitor.
When someone visits your site, it should be clearly obvious what
one action you want him or her to take.

About the Author

Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business. Visit his website at
Legitimate Home Based Business for more details.

 

Oral Presentation Advice
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Presentation Skills
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Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ...
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The Gettysburg Powerpoint Presentation
This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ...
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Presentation Zen
I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ...
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Presentation Tips for Public Speaking
Better Public Speaking & Presentation - Ensure Your Words Are Always ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise ...
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Presentation - Wikipedia, the free encyclopedia
Presentation is the process of presenting the content of a topic to an ... You should plan to rehearse your presentation out loud at least four times. ...
en.wikipedia.org
 
OSCON 2005 Keynote - Identity 2.0
“A barn-burner of a presentation. I loved this.” - Cory Doctorow. “I watched it twice, and greatly enjoyed it both times.” - Jon Udell ...
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Presentations - Effective Communication - Public Speaking
Tips and tools for creating and delivering presentations: text, techniques and technology.
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Presentation Information Resources - Presentation Technology News ...
Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ...
199.249.170.231
 
Effective Presentations homepage
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ...
www.kumc.edu
 
Impress
Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ...
www.openoffice.org
 
PRESENTATIONPRO - experts for Microsoft PowerPoint
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds.
www.presentationpro.com
 
Leadership - Presentation Skills
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ...
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Presentation: See what people are saying right now on Technorati
See all blog posts tagged with presentation on Technorati.
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Secretary of State Addresses the U.N. Security Council
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ...
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