|
|
|
Choosing The Right Home Business For YOU
Choosing The Right Home Business For You © 2002 Elena Fawkner Pay any attention at all to your email inbox and you'd be forgiven for thinking that the only way to run a business from home is on the Internet. Sure, many people are running...
Humor Minus Credibility Equals Doofus: 12 Back to Basics Leadership Principles Anyone Can Follow
From the book Humor Minus Credibility Equals Doofus at http://www.leadingonedge.com/doofus_one_pager.htm
Ed was just appointed team leader in a public works organization of the federal government. In preparing for his first meeting with his new...
Real Estate Development Marketing - A Specialist Article For Those Interested In Real Estate Development
From the desk of Colm Dillon ... Author of "Residential Development Made Easy" Real Estate Development Marketing! When do you start? As soon as you open your 'baby blue eyes' every morning! "The Easy Part of Property Development is...
The Cost of Raising Money
The Cost of Raising Money by William Cate Only your family, friends, governments and fools ignore basic funding guidelines. These costs have evolved over time because they reflect the cost of helping the foolish find the foolish. To raise money,...
Top 7 Tips for Speakers
Public Speaking is the number one way to advance your business career. Do you get nervous when speaking to a group? Do you feel butterflies in your stomach? The following tips will help you get your butterflies to fly in formation. 1....
|
|
| |
|
|
|
|
|
|
Redefining Distance to Market your Company
"Redefining Distance to Market your Company The recent terrorist
attacks here in the US have caused many companies and
individuals to rethink how they want to market to and work with
others. As a result, web-enabled presentations and or
collaborations are finally coming of age - the technology works
with a minimum of hassle, it's an efficient way to give
marketing presentations, hold meetings, provide training and do
product demonstrations. The cost savings can be significant,
especially when contrasted with all of the burdened costs of
holding conventional meetings; i.e. travel, hotel,
transportation, facilities and "time out of the office issues."
Here is a quick primer on some baseline issues to consider when
weighing the effectiveness of virtual marketing presentations
and meetings.
1. There are a broad number of vendors, although the "virtual
presentation and meeting" market segment has undergone
consolidation in the last few years. I'd recommend assessing
these four market leaders: www.webex.com (well established with
diversified terms of services), www.placeware.com (corporate
focused), www.centra.com (provides a good client plug in that
enables Voice over IP ("VOIP") communications, www.raindance.com
(emphasizes teleconferencing).
2. PC configuration, Internet access and firewall issues all
need to be considered when your assessing the effectiveness of
this process and technology. Port settings need to be "tuned" or
optimized, the PC must have multimedia capabilities if your
using VOIP, just about any speed of internet connection will
work, but the experience for the attendee can vary depending on
the connection speeds and how "heavy" your presentation is with
graphics.
3. Web presentations offer a lower cost model versus
traditional presentations or meetings, but there are burdened
costs for web-enabled marketing - phone conferencing can be
anywhere from $.15-35 per minute per user, presentation uploads
for a standard power point presentation (which is the defacto
app for virtual presentations), can cost $10-30. per
presentation, costs per attendee can vary tremendously but
average $50-500. per session, depending upon the number of
users.
4. One of the most expensive parts of virtual meetings is
always the teleconferencing component. All of the market leaders
have some VOIP component (voice over IP) but most are not
publicizing this technology or service, as they don't want to
cannibalize a significant contribution to their revenue streams.
One exception is Centra -
they are offering VOIP integrated
services with their standard web presentations or meetings. The
audio quality is good, analogous to voice quality of a standard
cell phone call - but there is a client download (small under
250K) to deal with and you must have a multi-media enabled PC.
5. Some web-enabled presentation challenges include the need to
keep people involved - you can do this easily by leveraging the
chat capabilities, dynamic polling, and standard Q&A components
built into the application. The higher their interest level (as
in real world meetings) the better your meeting or presentation
will be.
6. Marketing presentations can be easily archived and made
available to others on a 24/7 basis - this archiving can include
the standard presentation, enhanced with video or audio
components, depending on the sophistication of your
presentation. Be prepared to pay an extra charge for this - but
the marketing ROI can be significant, especially when you factor
in how little most companies charge for an archiving service
versus your front end costs.
7. Virtual marketing enables a whole set of web-enabled
processes - you will have the ability to easily capture your
prospect/customer's e-mail address and standard contact points
via a registration process, involve them and capture preferences
via polling in your presentations and "push" follow up
communications during your presentation/meeting or later. But,
it's very important to include standard "privacy" statements in
your materials and adhere to them as you move forward through
your business processes.
8. How does video conferencing impact your assessments of
web-enabled presentations or collaborations? This depends on
your budget, number of people attending the presentation,
presenter and attendee locations and other intangible that are
specific to your business. In general, video conferencing works
better for very small (under five people) presentations or
meetings, due to some of the inherent challenges of this medium.
"
About the author:
"Lee Traupel has 20 plus years of marketing experience. He is
the co-founder of a Northern California and Brussels Belgium
based, privately held, Marketing Services and Software Company,
Intelective Communications, Inc., http://www.intelective.com.
Intelective focuses exclusively on providing services to
small-to-medium-sized companies that need strategic and tactical
marketing services. He can be reached at Lee@intelective.com.
"
|
|
|
|
|
| Oral Presentation Advice |
| Your presentation should not replace your paper, but rather whet the ... Below I consider goals for academic interview talks and class presentations. ... |
| www.cs.wisc.edu |
|
| Presentation Skills |
| This site contains annotated links to resources concerned with presentation and communication skills. |
| lorien.ncl.ac.uk |
|
| Presentation Helper - Free PowerPoint templates, help, advice and ... |
| Resources on how to make effective presentations. Includes tips on PowerPoint and topic ideas. |
| www.presentationhelper.co.uk |
|
| Neurobehavioral Systems, Inc. |
| Neuroscience stimulus delivery software can be used for cognitive psychology, fMRI, erp and single unit research (Windows). |
| nbs.neuro-bs.com |
|
| Why tables for layout is stupid: problems defined, solutions offered |
| Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ... |
| www.hotdesign.com |
|
| The Gettysburg Powerpoint Presentation |
| This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ... |
| norvig.com |
|
| Presentation Zen |
| I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ... |
| www.presentationzen.com |
|
| Presentation Tips for Public Speaking |
| Better Public Speaking & Presentation - Ensure Your Words Are Always ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise ... |
| www.aresearchguide.com |
|
| Presentation - Wikipedia, the free encyclopedia |
| Presentation is the process of presenting the content of a topic to an ... You should plan to rehearse your presentation out loud at least four times. ... |
| en.wikipedia.org |
|
| OSCON 2005 Keynote - Identity 2.0 |
| “A barn-burner of a presentation. I loved this.” - Cory Doctorow. “I watched it twice, and greatly enjoyed it both times.” - Jon Udell ... |
| www.identity20.com |
|
| Presentations - Effective Communication - Public Speaking |
| Tips and tools for creating and delivering presentations: text, techniques and technology. |
| www.presentations.com |
|
| Presentation Information Resources - Presentation Technology News ... |
| Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ... |
| 199.249.170.231 |
|
| Effective Presentations homepage |
| In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ... |
| www.kumc.edu |
|
| Impress |
| Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ... |
| www.openoffice.org |
|
| PRESENTATIONPRO - experts for Microsoft PowerPoint |
| A series of products and services to help enhance PowerPoint presentations with templates and backgrounds. |
| www.presentationpro.com |
|
| Leadership - Presentation Skills |
| Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ... |
| www.skagit.com |
|
| Presentation: See what people are saying right now on Technorati |
| See all blog posts tagged with presentation on Technorati. |
| www.technorati.com |
|
| Secretary of State Addresses the U.N. Security Council |
| My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ... |
| www.whitehouse.gov |
|
| Rubric |
| Organization, Audience cannot understand presentation because there is no sequence of information. Audience has difficulty following presentation because ... |
| www.ncsu.edu |
|
| Presentation Skills |
| Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ... |
| www.see.ed.ac.uk |
|
|