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Informative Articles

Getting started with the home buying process
There are probably few things in life that are as exciting--or as nerve- racking--as the search for a house. All the good emotions and the bad emotions seem to converge when the house hunting begins. Don't worry, this is a normal reaction, and...
If I Were Coaching You
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Use the fundamental premise of public relations to produce external...
Presentations That Get Results & Leaves Your Audience With A Memorable Experience
Regardless, if your goal is to make a sale or educate. You don’t want to fall prey to the mistakes that many presenters make -- loading us down with piles and piles of information and communication hodgepodge. Excellent presentations are designed to...
Ten Tips on Using Flip Charts and Whiteboards
Flip charts are so common that we all think we can use them. But how often have you sat in presentations wondering what all the scribble was really about? Like many people you have probably seen flip charts that make no sense, that you can’t read...
Thoughtleading: The Art of Separating Yourself from the Pack
Lately the age-old business dilemma of how to stand out from the crowd has been haunting companies and professional service firms more than ever before. All too many firms nowadays look too much alike, with marketing strategies seemingly unable...
 
Remember what your mother told you (Repetition Works!)

What message from Mom (or Dad) sticks with you? Is it "Always wear clean underwear"? How about "If you can't say something nice, don't say anything at all"? Or is it something else entirely? Mine is "Clean your plate." (This could explain the excess poundage around my hips!)

These bits of advice stick with us for one big reason - Repetition. You and I heard these messages again...and again...and again.

That's the marketing communications lesson for the day. If you want your audience to absorb your message, repeat it. And I don't mean two or three times, either. Current wisdom says it can take nine or more repetitions for a message to sink in.

Wondering why it takes such an effort to make an impact? Consider these facts.

* Your target audience is probably inundated with messages. It takes an effort to break through the clutter. Repetition, combined with an intriguing presentation, will increase your odds of being noticed.

* Prospects buy when they're ready. You need to be out there consistently to capture the prospect's attention when he or she's in purchasing mode.

* We retain


only about 10% of the information we're exposed to each day. Repetition increases the chance your message will be part of that lucky 10%.

So repeat, repeat, repeat your core message. But you don't have to use the same vehicle over and over. The most successful marketing communications programs use a variety of techniques to deliver a company's message: publicity, direct mail, advertising, trade shows, web site, literature and more.

Mixing it up increases a program's effectiveness since prospects get the same message in a variety of forms. It can also make repetition more affordable.

Copyright 2005 Clairvoyant Communications, Inc.

About the author:

Claire Cunningham, president of Clairvoyant Communications, Inc., helps companies jumpstart their sales with increased visibility. She shares her expertise on her web site http://www.clairvoyantcommunications.com and through monthly e-newsletters, Communiqué and Communiqué-Small Business. Avoid costly errors with Claire's "Top Marketing Communications Mistakes Companies Make." Call 763-479-3499 or e-mail claire@claircomm.com to request your copy.

 

Oral Presentation Advice
Your presentation should not replace your paper, but rather whet the ... Below I consider goals for academic interview talks and class presentations. ...
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Presentation Skills
This site contains annotated links to resources concerned with presentation and communication skills.
lorien.ncl.ac.uk
 
Presentation Helper - Free PowerPoint templates, help, advice and ...
Resources on how to make effective presentations. Includes tips on PowerPoint and topic ideas.
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Neurobehavioral Systems, Inc.
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Why tables for layout is stupid: problems defined, solutions offered
Why tables for layout is stupid:. problems defined, solutions offered. Tables existed in HTML for one reason: To display tabular data. ...
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The Gettysburg Powerpoint Presentation
This presentation prepared with the help of Microsoft Powerpoint Autocontent Wizard. ... Permission is granted to use this presentation in any course or ...
norvig.com
 
Presentation Zen
I love the clear presentation of the ideas in the book and the fact that the ... In the context of presentations, moving info away can help you and the ...
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Presentation Tips for Public Speaking
Better Public Speaking & Presentation - Ensure Your Words Are Always ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise ...
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Presentation - Wikipedia, the free encyclopedia
Presentation is the process of presenting the content of a topic to an ... You should plan to rehearse your presentation out loud at least four times. ...
en.wikipedia.org
 
OSCON 2005 Keynote - Identity 2.0
“A barn-burner of a presentation. I loved this.” - Cory Doctorow. “I watched it twice, and greatly enjoyed it both times.” - Jon Udell ...
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Presentations - Effective Communication - Public Speaking
Tips and tools for creating and delivering presentations: text, techniques and technology.
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Presentation Information Resources - Presentation Technology News ...
Presentation Information Resources - Comprehensive presenter's resource providing instant access to up-to-date information on technology and techniques for ...
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Effective Presentations homepage
In addition, the skills needed to prepare an oral presentation can be used ... A spiffy presentation discussing Effective Teaching with Powerpoint from the ...
www.kumc.edu
 
Impress
Your presentations will stand out with 2D and 3D clip art, special effects, animation, ... Slide show Animation and Effects bring your presentation to life. ...
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PRESENTATIONPRO - experts for Microsoft PowerPoint
A series of products and services to help enhance PowerPoint presentations with templates and backgrounds.
www.presentationpro.com
 
Leadership - Presentation Skills
Presentation, PowerPoint, and Leadership. ... Presentations and reports are ways of communicating ideas and information to a group. But unlike a report, ...
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Presentation: See what people are saying right now on Technorati
See all blog posts tagged with presentation on Technorati.
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Secretary of State Addresses the U.N. Security Council
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ...
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Rubric
Organization, Audience cannot understand presentation because there is no sequence of information. Audience has difficulty following presentation because ...
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Presentation Skills
Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ...
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