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Direct Talk On What It Takes to Succeed
A lot of the time, especially in my humor writing, I am extremely sarcastic about Internet marketing. I make fun of the hype, the advertising, and some of the marketing strategies used. At times, my readers may wonder if I believe there is even a...
How to Build a Business Website
A recent report done by Yankee Group, a Boston-based market research company, states that at the end of 2004 around 34 percent of small and medium sized businesses in North America are selling goods and services on the Internet and another 25 ...
Referrals are Our Lifeblood. Here's How to Get Them.
I'm a coach. I'm not in it to see if I like it, or how much I can make how fast, or because it's the latest fad. I'm in it because it's my profession. I love my work and I'm in it for the long haul. It took years to learn the skills and build the...
Team Building Celebration Plan -- Perfect For Any Time of Year
Copyright 2005 Denise OBerry When was your last team celebration? Have you been way too busy to bother? Sometimes we get so caught up in day-to-day work that we don't take the time to step back and celebrate success. Some teams may even consider...
Virginia Estates: Hounds, Horses, Farmettes and Luxury
Southeastern Virginia, and specifically the Williamsburg area,
is steeped in the history of some of the great land barons of
the colonial, revolutionary, and civil war eras. Though the
great men and women who once lived in these historic...
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The Right Speaker makes a BIG DIFFERENCE
MORE and more corporations in Malaysia have awoken to the necessity of training and developing their people these days. Hence, many local speakers have emerged in recent years just as many foreign ones have already been flocking to Malaysia as far back as two decades ago.
With so many speakers available in the market, the success of your event lies in selecting the right speaker who would make a big difference in your conference or seminar.
Here are some tips.
First, discard the white is superior mindset. Although there are some really good foreign speakers from the West, there are also many who are unable to deliver. To select a speaker to grace your conference or engage one to run an in-house seminar primarily on the basis of skin color alone could end in disappointment.
Selection of a speaker should be based on the desired content appropriate to your conference theme or meeting your training needs, and the competence of the speaker to deliver. If you care to look around our own backyard Malaysia you may find some local speakers who are really good in their respective specialization.
The next thing to consider is: Can you afford the really good ones?
There are many people representing cash-rich corporations and yet could become quite niggardly when it comes to paying for good speakers.
Just as luxury cars and branded time pieces dont come cheap, dont expect the top speakers to work for peanuts. And dont try the while we wont pay you much but think of the exposure we can give you if you were to speak in our conference approach. The really top speakers would just walk away even if they are too polite to laugh in your face.
On average, you should expect to fork out anything between USD5,000 to USD15,000 for any of the internationally-acclaimed speakers, even for just an hours presentation as in a conference. Although some people had made some noises when I gave them the same quotation for an hours presentation just as I had quoted for a days work, they had overlooked that whether a professional speaker spoke for an hour or a day, that very day could no longer be offered to another client. This is especially so when some traveling is involved.
For an example, to speak in another city, say Beijing, a day before the event and a day after the event would be spent in traveling.
In Malaysia, good local speakers are available for RM7,000 to RM10,000 for up to a days presentation although for RM3,000 to RM6,000, you may still be able to get some who are relatively quite good albeit they may not be in the internationally-acclaimed league.
Speaking of internationally-acclaimed speakers, dont be fooled by those who claimed to be internationally-acclaimed speakers from having spoken abroad. Find out who they have spoken for. If they spoke for multinationals that are household names like Cisco Systems, Citibank, GE, Hewlett-Packard, Sun Microsystems, etc., then you could take their word for it. Just be aware that there are many event organizers who pay peanuts to local speakers to speak at overseas events, and such speakers would subsequently pose themselves off as internationally-acclaimed ones.
As I have mentioned, getting a good speaker makes a big difference. An inexperienced or incompetent one would either send the delegates to sleep or fail to get the key learning points across.
Last but not least, you ought to keep up with the times. Make use of the Internet in your search for the right speaker. There are many websites, e.g. www.eventclicks.com, www.cityspeakersinternational.co.uk, www.malaysiahronline.com, etc., where you can browse through a panel of speakers and peruse their resumes.
And just as you are in keeping with the times, make sure your selected speaker is also technically-inclined. As a self-respecting speaker will ask for an LCD projector since he or she will bring along a personal computer loaded with presentations on PowerPoint, you should discard the one who still uses transparencies on overhead projector.
About the Author
Khoo Kheng-Hor, a best-selling author of several books on the application of Sun Tzus Art of War in contemporary business management is a sought-after speaker in conferences and seminars throughout Asia. He can be reached at http://www.webpoint.com.sg/suntzu or suntzu333@yahoo.com
For more tips n tricks resources, log on to http://www.tips.com.my now
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