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Branding for profits
Branding for Profits copyright 2002 Pavel Lenshin General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding...
How to Become an Event Planner
Some of you may be wondering why learning How to Become a Party
and Event Planner would be of interest to anyone. But, if have
always dreamed of owning your own business and having the
freedom that comes along with it, then you will definitely...
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!
And it becomes more thrilling as the manager actually alters individual perceptions leading to...
Strategies for Creating a Niche Business
The customer told me, “My immediate goal is to get more customers into my business. My second agenda is to move slowly towards becoming more specialized as a business.” Here are the six steps we used with this business owner to make his...
Ways to cut down your home business expenses
As home business owners we are often looking for ways to cut down our operating costs and business expenses. Here are a few to consider: 1) Freebies- Those of you who know me a little would know that I'm a "Free-ak". There are a lot of free, high...
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What are the steps to becoming Gainfully Unemployed?
Being Gainfully Unemployed is actually a state of mind---a spiritual
awakening and a way of life. Or, it is the fact that you decided to quit
your day job and do something fun and exciting. Or, it could be that
renting snorkels on a beach in Mexico provides a better chance for
advancement. It is whatever you want it to be! The idea behind becoming
Gainfully Unemployed is to work for yourself in such a way that you can
actually do better for yourself than as a full-time employee for someone
else.
I've always been a highly schedule-oriented individual. I need to have an
organized list of tasks that direct me toward an ultimate goal. With that,
I knew that if I was ever going to leave my full-time job, I had to sit down
and map out my direction. Of course, I had no idea which direction I was
going, so I had to figure that out as well.
This article provides an overview of the steps I took in developing my plan
of attack. I had to determine what I wanted, where I wanted to go, and how
I had to get there.
* Prepare Your Plan
The plan is the most important part of starting out on your new endeavor.
It is essential to map out your direction so to know how to get to where you
want to go. The also plan helps you know when you get there. It can be
used for motivation, direction, ideas, and helping to keep you on track when
your brain starts down a tangent.
The plan itself is based on three important items:
* the Mission,
* the Vision, and
* your Goals.
The Mission is a short statement about your overall direction---what you
plan to do. The Vision identifies where you might see yourself in five
years---your long term objective and direction. The Goals identify
short-term objectives---the stepping stones to achieve your Mission and
reach your Vision.
* Set Yourself Up
There are two ways to make it happen for you: quit your job now or set
yourself up to be able to step off into a comfortable opportunity. I would
suggest the latter as life is much easier when you make it happen your way
instead of having to claw and pray that you can pay your bills.
You need to start
talking with potential clients and get your name out
there. You also need to begin work right away in the direction you want to
go by working at night and weekends to make it happen. This step will test
your abilities at handling your new venture before you leave your full-time
job. If you can't make it happen on a part-time basis, then stop here and
keep your day job.
* Prepare Your Business
The type of business entity and direction you select is important for
professional presentation and for tax purposes. It is important to
research your direction and match it against a business entity that will
best meet your needs.
* Market Your Product or Service
Selecting your market is very important for success. You want to make
sure that the market you select suits your product or service (i.e.,
telecommuting freelance work, etc.) You don't want to have to wrestle with
potential clients to make a sale---you want your product or service to be
accepted. You can storm the walls later, just make it happen for now.
* Pack Away the Money
While you are working full-time, make sure to pack away that extra money for
when you make your leap. There are various ways to determine when you are
financially ready for the leap and ways to make sure you don't go broke in
the process.
* Easy Does It
Make sure that everyone in your family is prepared for the change. Also,
make sure that you have established yourself so that you can walk into your
new endeavor with confidence. This is just as important as finances! Your
new work environment and lifestyle will affect everyone differently.
* Quit Your Job
We reach that glorious day when you quit your full-time job. Do it with
dignity and style. You never know, your former employer could be your first
client and your best reference for other clients.
About the Author
Edward B. Toupin is a freelance consultant, writer, and published author
living in Las Vegas with his singer/actress wife. He currently handles
technical writing tasks for various companies in New York, Chicago, and
Denver as well as imagineers and markets feature-length screenplays.
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| Rubric |
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| Presentation Skills |
| Presentations are one of the first managerial skills which a junior engineer ... This article looks at the basics of Presentation Skills as they might apply ... |
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