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BUILD YOUR BUSINESS THROUGH STRATEGIC NETWORKING
Networking - it's the latest business trend. Or is it? Actually, business owners have always engaged in the art and science of networking. Only years ago it didn't have a name. Business owners would get together, shake hands, and smile and chat...
Come Home Rich - How to Get the Most out of Your Next Conference
Success in your career depends upon how well you manage your professional development. A prime source of this development comes from being a member of a professional association that relates to your career. As a member, you can attend conferences...
Get Your Own Domain Name Or Die Online
Would you buy from someone with an "@yahoo.com" e-mail address? I wouldn't. And the clients I've had the most trouble with use yahoo addresses or other free addresses. I understand that you don't want your regular e-mail address in ads that...
So, You Think You Want to Be a Telecommuter?
Do you yearn for a more balanced life and a more flexible approach to work? Do you dream about productive workdays that don’t include the drain of time and energy devoted to commuting? Do you spend time in traffic (on the highway or sitting in an...
Three Steps to Writing Your Own Resume
While most professionals hire a professional resume writer, some draft their own resume. People who write a lot for business usually have more success in putting together a sharp, focused presentation; still, anyone can learn the basic steps to...
 
When "THEIR" tips meet "OUR" business

We all want mentors and role models -- but sometimes we realize that what works for "them" won't work for "us." Why? Here are some possible reasons.

(1) Your product is different. Henry helps people create marketing pitches. Jane helps people enter the world of public speaking for money. Hortense offers life coaching to successful business owners. Almost every e-business can make money from Henry's service. Hortense offers intangible outcomes achieved through a process.

(2) Your target market is different. Henry's market will respond to freebies and discounts. Hortense's upscale clients may be turned off by the same kinds of offers.

(3) You reach your market differently. Henry gets most of his business from an ezine and from his website. Hortense uses the list of contacts she developed during her corporate career.

(4) Your personality is different. Henry's charismatic presentations bring him clients,


even when he offers a complimentary talk to a marketing class. Hortense, more introverted, finds that people respond only after they get to know her.

(5) Your era is different. Henry entered the market late -- just a few months ago. He's fighting for a share of a saturated market. Hortense enjoyed being one of the first to offer coaching services to her niche -- eight years ago. Her reputation and contacts are like money in the bank.

Bottom line: Your business model has to be driven by your own time, place, market and offering. Cookie-cutter solutions won't work -- nor will someone else's unique, successful program. Rely on your intuition and, if you hire a resources, keep the focus on you and your business.


About the Author

Cathy Goodwin, Ph.D., is an author, career and business coach, and speaker. She helps clients spin words into gold. For more information, visit:
http://www.makewritingpay.com

 

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