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Informative Articles

Growing your Company in today's Chaotic Market!
I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building blocks to grow your business. Here are some...
Identify, Acquire, and Retain Customers with a CRM [1016]
Identify, Acquire, and Retain Customers with a CRM [1016] Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would...
Practice Makes Perfect - 7 Tips for Making the Most of Your Presentation Practice
Believe it or not, preparation is a better determinant of presentation success than knowledge, experience, or even talent. The best presenter is almost always the presenter who is the most prepared. Even so, there are a lot of conflicting ideas...
Three Steps to Writing Your Own Resume
While most professionals hire a professional resume writer, some draft their own resume. People who write a lot for business usually have more success in putting together a sharp, focused presentation; still, anyone can learn the basic steps to...
Two Methods of Marketing Using Joint Ventures
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please...
 
When "THEIR" tips meet "OUR" business

We all want mentors and role models -- but sometimes we realize that what works for "them" won't work for "us." Why? Here are some possible reasons.

(1) Your product is different. Henry helps people create marketing pitches. Jane helps people enter the world of public speaking for money. Hortense offers life coaching to successful business owners. Almost every e-business can make money from Henry's service. Hortense offers intangible outcomes achieved through a process.

(2) Your target market is different. Henry's market will respond to freebies and discounts. Hortense's upscale clients may be turned off by the same kinds of offers.

(3) You reach your market differently. Henry gets most of his business from an ezine and from his website. Hortense uses the list of contacts she developed during her corporate career.

(4) Your personality is different. Henry's charismatic presentations bring him clients,


even when he offers a complimentary talk to a marketing class. Hortense, more introverted, finds that people respond only after they get to know her.

(5) Your era is different. Henry entered the market late -- just a few months ago. He's fighting for a share of a saturated market. Hortense enjoyed being one of the first to offer coaching services to her niche -- eight years ago. Her reputation and contacts are like money in the bank.

Bottom line: Your business model has to be driven by your own time, place, market and offering. Cookie-cutter solutions won't work -- nor will someone else's unique, successful program. Rely on your intuition and, if you hire a resources, keep the focus on you and your business.


About the Author

Cathy Goodwin, Ph.D., is an author, career and business coach, and speaker. She helps clients spin words into gold. For more information, visit:
http://www.makewritingpay.com

 

Oral Presentation Advice
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The Gettysburg Powerpoint Presentation
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OSCON 2005 Keynote - Identity 2.0
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Presentations - Effective Communication - Public Speaking
Tips and tools for creating and delivering presentations: text, techniques and technology.
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Secretary of State Addresses the U.N. Security Council
My friends, this has been a long and a detailed presentation. And I thank you for your patience. But there is one more subject that I would like to touch on ...
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