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8 Tips for a Better Walk with Your Dog
Taking your pooch for a walk can be a struggle. He pulls your arm out of its socket and then abruptly stops to smell and sprinkle every bush and tree as you trip over him. In my 31 years of veterinary practice and as a dog owner, I have...
Holiday Times Are For Helping Those Less Fortunate, Think Holiday Cards
Every year I watch as advertisers begin to promote their products for the Holiday Period. For retail this is their busiest time and sales usually make or break a company's year. I'm not here to play scrooge, I would however like people to think a...
No, No, No -- What Else is a Parent to Say?
The word no is probably the most overused word in the English language. I speak from experience since I myself use it frequently. I might begin a normal day by saying, "No, Joshua, you may not have a hotdog for breakfast," or "No, Alex, please...
The Active Role of Silence
It’s kind of Zen-like to say this, but one of the most important parts of any conversation is the silence. Silence can serve many functions in a conversation and how you manage it determines your level of sophistication in communication. Here...
When Traveling Abroad, Use Your EQ
What do you do when you don’t know the language or customs? That’s when your EQ, or Emotional Intelligence, comes in handy. On my recent tour to Russia, the people in large cities (Moscow, Saint Petersburg) knew English, but not in the small...
 
Selling Houses: Making a Home's Sale Flyer with Internet Marketing Tools

Are you selling your home? I'll bet you want to sell right away, for the highest possible price.

Even if your home is listed, you could benefit from using Internet marketing tools. Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They build up benefits to the reader--not features of the product. Internet readers want to know, within seconds, "What's in it for me?" You can use these sales tools to sell your home.

The Realtor’s number two sales tool--right after the sign--is the sales flyer. Most real estate agents use a sales flyer template which showcases their listings using archaic marketing methods. For some reason, agents don't follow successful Internet marketing sales-copy techniques. Listing agents put a pretty house picture in the middle, list the home's features in detail, and then add a big picture of their face. But, buyers don't care how pretty your agent is! Home buyers want to know why your home beats every other house in the area. Buyers want to know what your house can do for them!

Make your flyer motivate home buyers to look at your home and to remember it. This requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits.

Think


about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. Why does a buyer care about paint? No work needed, fresh paint throughout. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances under warranty. What's great about your neighborhood? Easy walk to great schools and downtown shopping district.

Take advantage of the marketing research done by the Internet sales masters. Create a benefit-driven sales flyer to sell your home, now.

Copyright (c) 2005 Jeanette J. Fisher. All rights reserved.

About the author:

For a full report on sales flyer marketing to sell your home (or investment houses), visit Jeanette Fisher’s http://www.doghousetodollhousefordollars.com
Jeanette teaches Design Psychology college courses and real estate seminars. She is the author of Design Psychology and real estate investing books.
For more information on Design Psychology, see http://www.designpsych.com/

 

Encyclopedia of Psychology - Psychology Websites
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Psychology.Com
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psychology virtual library
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Intute: Social Sciences - Psychology
Searchable database of Internet resources that have been reviewed, described, and categorized by area. Includes organizations, reference materials, ...
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Psychology Today: Find a Therapist and News to Use
The Therapy Directory and News to Use at Psychology Today: Find a Therapist, Psychologist, Psychiatrist and Counselor, Test Yourself and Read Articles on ...
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Social Science > Psychology in the Yahoo! Directory
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Social Psychology Network
Thousands of searchable psychology links on a huge variety of topics. Definitely worth a visit!
www.socialpsychology.org
 
Psychology and mental health at Psych Central .
Mental health and psychology resources - Articles, essays, blog, support forums, Ask the Therapist, chats, website reviews, frequently asked questions, ...
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Psychology - Student Resources - Psychology Articles
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Google Directory - Science > Social Sciences > Psychology
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Open Directory - Science: Social Sciences: Psychology
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Stanford Psychology Department
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APS Psychologist: Home
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Classics in the History of Psychology
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Internet Public Library: Psychology
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PsychCrawler
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