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How to Create an Emotional Bond with Your Child
One of the most powerful tools that parents have for raising their children is the natural emotional bond that exists between them and their child. Children who feel close to their parents will have a strong desire to obey them. No child with...
Laser Power Mind
Robert Elias Najemy The common mind is like a 60 watt light bulb which gives off a pleasant, not very powerful light, able to light up a small room, so that we can see well enough to function. Its light is confined to the small room and does not...
Residential Drug Treatment Centers
Chemical dependency recovery provides with positive changes in reactions and behaviors. Residential Treatment Centers can be accommodate those suffering from alcoholism, drug addiction, gambling addiction, and more. Treating both men and women...
What is your PROBLEM? There Must Be 50 Ways to…”
“What is your problem?” Have you ever gotten exasperated and asked someone that in “that” tone of voice? Mary: “I want to move near my grandchildren, but how on earth will I move myself up there alone?” You: “Just call a moving company. What is...
Your Wedding Photos and Videos: Make Them Eternal, Artistic Keepsakes
If the rule of thumb for planning a wedding is to start a year ahead of time, hiring a photographer and a videographer or at least asking for their input should be close to the same date. Acquiring a good relationship with your photographer early...
 
Selling Houses: Making a Home's Sale Flyer with Internet Marketing Tools

Are you selling your home? I'll bet you want to sell right away, for the highest possible price.

Even if your home is listed, you could benefit from using Internet marketing tools. Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They build up benefits to the reader--not features of the product. Internet readers want to know, within seconds, "What's in it for me?" You can use these sales tools to sell your home.

The Realtor’s number two sales tool--right after the sign--is the sales flyer. Most real estate agents use a sales flyer template which showcases their listings using archaic marketing methods. For some reason, agents don't follow successful Internet marketing sales-copy techniques. Listing agents put a pretty house picture in the middle, list the home's features in detail, and then add a big picture of their face. But, buyers don't care how pretty your agent is! Home buyers want to know why your home beats every other house in the area. Buyers want to know what your house can do for them!

Make your flyer motivate home buyers to look at your home and to remember it. This requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area? Marketing Psychology turns features into benefits.

Think


about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque. Why does a buyer care about paint? No work needed, fresh paint throughout. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances under warranty. What's great about your neighborhood? Easy walk to great schools and downtown shopping district.

Take advantage of the marketing research done by the Internet sales masters. Create a benefit-driven sales flyer to sell your home, now.

Copyright (c) 2005 Jeanette J. Fisher. All rights reserved.

About the author:

For a full report on sales flyer marketing to sell your home (or investment houses), visit Jeanette Fisher’s http://www.doghousetodollhousefordollars.com
Jeanette teaches Design Psychology college courses and real estate seminars. She is the author of Design Psychology and real estate investing books.
For more information on Design Psychology, see http://www.designpsych.com/

 

Encyclopedia of Psychology - Psychology Websites
A hierarchical database of links to psychology resources.
www.psychology.org
 
Psychology - Wikipedia, the free encyclopedia
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American Psychological Association
Monitor on Psychology · gradPSYCH Magazine · PsycPORT News Wire ... APA Monitor on Psychology. psychology news. More news from PsycPORT ...
www.apa.org
 
Psychology.Com
Psychology.com provides online counseling from your choice of therapists. From depression to anxiety, relationships to parenting, we can help you work ...
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psychology virtual library
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Intute: Social Sciences - Psychology
Searchable database of Internet resources that have been reviewed, described, and categorized by area. Includes organizations, reference materials, ...
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Psychology Today: Find a Therapist and News to Use
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www.psychologytoday.com
 
Social Science > Psychology in the Yahoo! Directory
Find sites dealing with branches, organizations, psychologists, research, intelligence, and general information about psychology.
dir.yahoo.com
 
Social Psychology Network
Thousands of searchable psychology links on a huge variety of topics. Definitely worth a visit!
www.socialpsychology.org
 
Psychology and mental health at Psych Central .
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psychcentral.com
 
Psychology - Student Resources - Psychology Articles
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psychology.about.com
 
Google Directory - Science > Social Sciences > Psychology
Science > Social Sciences > Criminology (45) Recreation > Humor > Science > Psychology (9) Kids and Teens > People and Society > Psychology (55) ...
www.google.com
 
Open Directory - Science: Social Sciences: Psychology
Health: Medicine: Medical Specialties: Psychiatry (141); Health: Mental Health (5469); Kids and Teens: People and Society: Psychology (53) ...
dmoz.org
 
Stanford Psychology Department
One specialty of the Department of Psychology is cognitive sciences, with strength in the areas of visual science, cognitive neuroscience, ...
www-psych.stanford.edu
 
The Higher Education Academy Psychology Network
Information about events, publications, projects and research related to the teaching of psychology; database of resources.
www.psychology.heacademy.ac.uk
 
APS Psychologist: Home
The Australian Psychological Society (APS) is the largest professional association for psychologists in Australia, representing around 15000 members.
www.psychology.org.au
 
Classics in the History of Psychology
Offers full texts of documents significant in the history of psychology by author or by topic. Includes ancient, medieval/renaissance, and modern thought; ...
psychclassics.yorku.ca
 
Psychology, Department of
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www.psych.ucla.edu
 
Internet Public Library: Psychology
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PsychCrawler
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