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7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content
The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web Site Step 1 - What...

Buying a Spanish Property - To Use An Agent Or Not
To use an agent or not. The big question. As many have learnt the hard way - there are agents in Spain who will willingly take you for a ride - and it tends to be the bigger and well known foreign agencies that are the worst (the very ones who...

Getting over Public Speaking fears
There is nothing to fear but fear itself! Few people enjoy speaking in public. Most people will experience the following signs of stress your pulse quickens your face goes pale your breathing becomes shallow Now your body is acting...

Secrets & Benefits of Secured Loans
Borrowing money has become more and more popular in the UK over recent years, and this is partly due to the fact that it has become far easier to borrow money. The rising popularity of consumer finance has also been aided by the wide variety of...

Speak With E's Part 3
“Educate, Energize, Entertain, and provide an experience for your audience” 1. Use direct eye contact. You can focus on one person when making a point… and everyone else in the audience will think you are speaking to them, too. 2. Don’t...

 
BUILD YOUR BUSINESS THROUGH STRATEGIC NETWORKING

Networking – it’s the latest business trend. Or is it?

Actually, business owners have always engaged in the art and science of networking.
Only years ago it didn’t have a name. Business owners would get together, shake hands, and smile and chat about themselves and their businesses. Same thing with “coaching.” I’ve been a sales trainer for 40 years, but it wasn’t until five or six years ago that someone said, “Milt, you’re not a sales trainer, you’re a coach.” I always thought coaching was leading your kid’s soccer or baseball team. Turns out I’ve been a “coach” for 40 years.

The buzzwords, however, aren’t important. What counts is what you do. And if you’re a business owner looking to grow your business, then networking should be a way of life for you. It’s how you climb the ladder of success. But if you don’t actually climb that ladder, you won’t go anywhere. That’s why it’s called networking!

While you can network anywhere – I’ve met some really great clients while eating at the local diner – a good place to begin is by joining a networking group. It’s an excellent way to meet a lot of potential “suspects” who have the potential to become “prospects.”

Here you will have a brief opportunity to stand up and talk about yourself and your business to a group of people who share the same goals you do. In essence, you become a 60-second commercial. When given the opportunity to “sell” yourself, be sharp and to the point. Look directly at your audience, not at the ground or up at the ceiling. Make eye contact. It lets your peers know that you’re confident.

Once your commercial is over, get out in the crowd and talk to people. Work them like a politician works a crowd. But don’t be pushy; don’t use fancy words – not everyone is a Princeton graduate, and make sure you have a firm handshake. Trust me, you can tell if a person is positive or negative by their handshake. And be a good listener. Listen 80% of the time, talk 20%.

But most importantly, don’t make this an “it’s all about me” affair. Remember, you’re not the only person there networking. You’re all in the same boat. When you introduce yourself, don’t hand someone your business card and immediately tell them what you do. Show an interest in others – talk about what they do. Ask them questions about themselves and their families; develop a rapport. In other words, don’t kiss on the first date!

You’ll know if there’s any “chemistry”


between you. If there is, make arrangements to meet at another time and place to discuss your mutual interests. Why eat lunch by yourself? And always ask for a referral.

While there’s no harm in speaking to everyone, do target your audience – seek out people who you know would benefit your business. But even if you determine there’s nothing worth pursuing, a particular business owner may have other clients that can help you. You may speak to a business owner with whom you have no mutual interest, but you’re also talking to his/her 30 “suspects” who may become “prospects.”

As for that business card – make sure it describes what service you are offering. Your card is your billboard. I suggest putting your photo on it. If I don’t remember what you do, chances are I will toss the card. When you receive someone’s card, don’t wait a week or three weeks to make contact. Follow-up in a day or two.

The key to successful networking is practicing your presentation. Write down your message and key points and practice it over and over. Repetition leads to confidence. Practice in front of your spouse or friends and neighbors. Practice is especially important for people who are terrified to speak in public, which is about 99% of the total population. You may even want to consider hiring a coach.

There’s also the “likeability factor” to consider. In order to sell your product or service, you have to sell yourself. And if people like and trust you, they’ll sign that contract. Conversely, if they don’t like you, you can be selling gold in your pockets, but they won’t buy.

Networking is the best way to build your business. You can read a million books about it, but unless you get out there and do it, you’ll never even reach the first rung of that ladder.


About the author:
Milton J. Paris is Sales and Business Coach and Marketing Consultant for Paradigm Associates, LLC. The host and producer of the radio show “Getting Ahead in Business” on WCTC 1450 AM every Saturday, Paris believes the way to increase sales is through setting goals and executing them. An author and speaker, he served as President and Vice President of Sales for three diverse companies with a national customer base. He has 40 years of sales and business growth experience. Visit www.ParadigmAssociates.USor call (908) 276-4547.



 

How To Conquer Public Speaking Fear
A report that covers the common causes of public speaking fear and tips to overcome it. Book available.
www.stresscure.com
 
Allyn and Bacon Public Speaking Website
A five-step guide to preparing and delivering effective speeches.
wps.ablongman.com
 
Public Speaking & Speech Writing
A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies.
www.speechtips.com
 
Presentation Tips for Public Speaking
Art of Public Speaking. Hints and tips on public speaking, ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise Bauer. ...
www.aresearchguide.com
 
10 Tips for Successful Public Speaking - Toastmasters International
10 Tips For Successful Public Speaking. Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. ...
www.toastmasters.org
 
Welcome to Toastmasters International where we are"Making ...
Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ...
www.toastmasters.org
 
Strategies to Succeed in Public Speaking - School for Champions
Contents of online lessons to succeed in public speaking from the School for Champions.
www.school-for-champions.com
 
Public Speaking Home Page
Humor and quotes to help your speech - or just for your own enjoyment. History / Careers The history of public speaking and potential career options for you ...
www.mhhe.com
 
Public speaking - Wikipedia, the free encyclopedia
Public speaking is speaking to a group of people in a structured, deliberate manner intended to ... Public speaking is almost as ancient as speech itself. ...
en.wikipedia.org
 
UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES
Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ...
www.utm.edu
 
Painless Public Speaking
At Painless Public Speaking we keep you up to date with what's new in the world of ... Painless Public Speaking is not about the theory but the "how-to" ...
www.publicspeaking.com.au
 
Public Speaking from Uncommon Knowledge
Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ...
www.uncommon-knowledge.co.uk
 
Public Speaking Tips by Uncommon Knowledge
It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ...
www.uncommon-knowledge.co.uk
 
Public Speaking Skills from Mind Tools - Speaking Tips & Techniques
Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public.
www.mindtools.com
 
Public Speaking Information
Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ...
www.selfgrowth.com
 
Basic Public Speaking, 2nd Edition - The Teachers and Students ...
New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher.
www.capital.net
 
public speaking tips - presentation skills tips, public speaking tips
presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker.
www.ljlseminars.com
 
Public Speaking - The Art of Speech Making
Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ...
www.impactfactory.com
 
Advanced Public Speaking Institute
Public speaking articles, seminars, and educational materials.
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Public Speaking Training-Presentation Skills & Public Speaking courses
Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ...
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