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How to be a Great Speaker without Using PowerPoint
RESEARCH YOUR AUDIENCE It amazes me how some speakers will show up for a speaking engagement and really not know anything about the audience they are speaking to. Many speakers just get lazy and feel that their message is so important that anyone...

Secrets & Benefits of Secured Loans
Borrowing money has become more and more popular in the UK over recent years, and this is partly due to the fact that it has become far easier to borrow money. The rising popularity of consumer finance has also been aided by the wide variety of...

Summer Sales Doldrums - What To Do
Last week I talked about how to take a vacation when you're the leader of the band. This week I want to talk about summer sales. Many sales people and just as many business owners bemoan their annual summer sales slump. Their numbers are down and...

The Business of Speaking - Everyone Has Something to Share
I receive inquiry calls everyday from people who have a story to tell, inspiration to spread, and lessons to teach. In our knowledge hungry society, there are many opportunities for individuals to do just that. How does one begin a career as a...

Writing Help
Whether you are working for a small business, large corporation, or are a student, there are numerous sources that you can turn to for help with writing. Businesses need to be able to effectively communicate with their customers, their employees...

 
Crisis Communications: Six Crisis Communications Tips Toward Readiness

Anyone who has ever been in a crisis knows just how fast things can spin out of control. Once you're in a crisis, planning is a luxury you can't afford. Taking proactive steps to safeguard your reputation becomes harder, as you scramble to react to each new revelation or accusation.

As a result, many organizations reflexively 'shut down' taking a 'head in the sand' approach with the public. Others rapidly shift from one strategy to the next, shopping for something, anything that will resonate with the public.

In fact, so many high-profile gaffes have occurred, the public might be forgiven for wondering just who if anyone is in charge of the nation's leading institutions and corporations.

From the failure of the former Director of FEMA to acknowledge the suffering evident to anyone with a television screen in flood ravaged Louisiana and Mississippi, to the unintelligible or unbelievable statements of baseball legends called before Congressional committees investigating the use of steroids; the forehead slapping moments ('What were they thinking?') continue to preoccupy us.

So what can executives learn from such high-profile blunders?

First and foremost, its that crises don't HAVE to leave reputations in ruin. It's not the crisis as much as the way you react to it that deeply impacts your public reputation.

That means the time to plan your crisis response is before your crisis occurs.

But how do you plan for the unexpected?

There are a few key steps every organization can take to safeguard your hard-earned reputation in a crisis

CREATE A CRISIS TEAM

This group of first responders has to be large enough to get the job done, but not so large as to be unwieldy. Include only essential decision makers.

ASSIGN CLEAR TASKS AND LINES OF COMMAND

Make sure everyone knows the job they've been assigned during a crisis, who they'll report directly to, and how often. Key positions include handling internal and external communications with key stakeholders. Detailed record keeping by each member of the team is essential. Repeatedly ensure that contact information for


each member of the team is updated and that modes exist for two-way communication.

APPOINT A SPOKESPERSON

Limit the number of people speaking during a crisis, particularly to outside parties. Make sure the spokesperson is a member of the crisis team and is kept well-informed on an on-going basis.

ESTABLISH SYSTEMS OF COMMUNICATION TO THE PUBLIC AND TO THE MEDIA

Temporary websites, hotlines and direct media outreach are proven methods of keeping the media and the public informed during a crisis. Make sure you have a media kit at the ready containing information about your company or organization, as well as a list of approved contacts. Make sure anyone answering phones understands to forward all inquiries to the appropriate parties.

DECIDE ON A RESPONSE

Agree on and establish messages early and review them often as events unfold. Seek to tell what you know, when you know it. You simply cannot wait until everything is known to issue your response. It's essential that people and safety issues are addressed first in every communication. Know that every stakeholder will want questions answered about what happened, why it happened, and what will happen next.

DON'T LET OTHERS DELIVER BAD NEWS FOR YOU

If there's bad news, make sure your key stakeholders and the public hears it from you, not from regulators, the news media or others. Get the bad news out quickly and at once, rather than slowly and piecemeal.

Aileen Pincus is a former reporter,U.S. Senate executive staffer, and public relations executive, who now provides crisis and media training, as well as presentation and speech training, as president of her own communications firm in Maryland. She can be reached at http://www.thepincusgroup.com or at (301) 908-3896



About the author:

Aileen Pincus is a former reporter,U.S. Senate executive staffer, and public relations executive, who now provides crisis and media training, as well as presentation and speech training, as president of her own communications firm in Maryland. She can be reached at http://www.thepincusgroup.com or at (301) 908-3896


 

How To Conquer Public Speaking Fear
A report that covers the common causes of public speaking fear and tips to overcome it. Book available.
www.stresscure.com
 
Allyn and Bacon Public Speaking Website
A five-step guide to preparing and delivering effective speeches.
wps.ablongman.com
 
Public Speaking & Speech Writing
A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies.
www.speechtips.com
 
Presentation Tips for Public Speaking
Art of Public Speaking. Hints and tips on public speaking, ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise Bauer. ...
www.aresearchguide.com
 
10 Tips for Successful Public Speaking - Toastmasters International
10 Tips For Successful Public Speaking. Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. ...
www.toastmasters.org
 
Welcome to Toastmasters International where we are"Making ...
Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ...
www.toastmasters.org
 
Strategies to Succeed in Public Speaking - School for Champions
Contents of online lessons to succeed in public speaking from the School for Champions.
www.school-for-champions.com
 
Public Speaking Home Page
Humor and quotes to help your speech - or just for your own enjoyment. History / Careers The history of public speaking and potential career options for you ...
www.mhhe.com
 
Public speaking - Wikipedia, the free encyclopedia
Public speaking is speaking to a group of people in a structured, deliberate manner intended to ... Public speaking is almost as ancient as speech itself. ...
en.wikipedia.org
 
UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES
Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ...
www.utm.edu
 
Painless Public Speaking
At Painless Public Speaking we keep you up to date with what's new in the world of ... Painless Public Speaking is not about the theory but the "how-to" ...
www.publicspeaking.com.au
 
Public Speaking from Uncommon Knowledge
Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ...
www.uncommon-knowledge.co.uk
 
Public Speaking Tips by Uncommon Knowledge
It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ...
www.uncommon-knowledge.co.uk
 
Public Speaking Skills from Mind Tools - Speaking Tips & Techniques
Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public.
www.mindtools.com
 
Public Speaking Information
Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ...
www.selfgrowth.com
 
Basic Public Speaking, 2nd Edition - The Teachers and Students ...
New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher.
www.capital.net
 
public speaking tips - presentation skills tips, public speaking tips
presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker.
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Public Speaking - The Art of Speech Making
Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ...
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Advanced Public Speaking Institute
Public speaking articles, seminars, and educational materials.
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Public Speaking Training-Presentation Skills & Public Speaking courses
Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ...
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