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5 Ways to Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links, you’re not alone. The people who have the spot you want are competitors. The people who don't aren't worth exchanging links with. What to do?
It's not necessarily the method...
Five "How to be a Better Speaker" Articles
One: How to Create Sizzling Speech and Book Titles
Description: Create titles that focus on what most people want all the time. Example "How to Win Friends and Influence People." Learn five ways to design your speech and/or best-selling book...
How to Host a Successful Fundraiser - Tips and Tricks of the Trade
Hosting a successful fundraiser is no accident. It requires planning, commitment, and more than a little bit of salesmanship. If this sounds like a lot of work, make no mistake about it, it is. But it's rewarding work, it's meaningful work,...
Reloading The Matrix with Jada - Mrs. Smith that is!
It has been nearly two years since the fabulous Mrs. Smith has graced audiences with her presence on Hollywood’s silver screen. This month, Jada shows audiences that the wait is over, starring in the highly anticipated film The Matrix: Reloaded. ...
Ten Quick Tips for Outstanding Presentations
It’s that time again…the monthly meeting. You break out in a cold sweat just thinking about it. Whether you present to your managers or your employees you are saying to yourself: What if I mess up? What if I repeat myself? What if the audience...
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Crisis Communications: Six Crisis Communications Tips Toward Readiness
Anyone who has ever been in a crisis knows just how fast things
can spin out of control. Once you're in a crisis, planning is a
luxury you can't afford. Taking proactive steps to safeguard
your reputation becomes harder, as you scramble to react to each
new revelation or accusation.
As a result, many organizations reflexively 'shut down' taking a
'head in the sand' approach with the public. Others rapidly
shift from one strategy to the next, shopping for something,
anything that will resonate with the public.
In fact, so many high-profile gaffes have occurred, the public
might be forgiven for wondering just who if anyone is in charge
of the nation's leading institutions and corporations.
From the failure of the former Director of FEMA to acknowledge
the suffering evident to anyone with a television screen in
flood ravaged Louisiana and Mississippi, to the unintelligible
or unbelievable statements of baseball legends called before
Congressional committees investigating the use of steroids; the
forehead slapping moments ('What were they thinking?') continue
to preoccupy us.
So what can executives learn from such high-profile blunders?
First and foremost, its that crises don't HAVE to leave
reputations in ruin. It's not the crisis as much as the way you
react to it that deeply impacts your public reputation.
That means the time to plan your crisis response is before your
crisis occurs.
But how do you plan for the unexpected?
There are a few key steps every organization can take to
safeguard your hard-earned reputation in a crisis
CREATE A CRISIS TEAM
This group of first responders has to be large enough to get the
job done, but not so large as to be unwieldy. Include only
essential decision makers.
ASSIGN CLEAR TASKS AND LINES OF COMMAND
Make sure everyone knows the job they've been assigned during a
crisis, who they'll report directly to, and how often. Key
positions include handling internal and external communications
with key stakeholders. Detailed record keeping by each member of
the team is essential. Repeatedly ensure that contact
information for
each member of the team is updated and that
modes exist for two-way communication.
APPOINT A SPOKESPERSON
Limit the number of people speaking during a crisis,
particularly to outside parties. Make sure the spokesperson is a
member of the crisis team and is kept well-informed on an
on-going basis.
ESTABLISH SYSTEMS OF COMMUNICATION TO THE PUBLIC AND TO THE MEDIA
Temporary websites, hotlines and direct media outreach are
proven methods of keeping the media and the public informed
during a crisis. Make sure you have a media kit at the ready
containing information about your company or organization, as
well as a list of approved contacts. Make sure anyone answering
phones understands to forward all inquiries to the appropriate
parties.
DECIDE ON A RESPONSE
Agree on and establish messages early and review them often as
events unfold. Seek to tell what you know, when you know it. You
simply cannot wait until everything is known to issue your
response. It's essential that people and safety issues are
addressed first in every communication. Know that every
stakeholder will want questions answered about what happened,
why it happened, and what will happen next.
DON'T LET OTHERS DELIVER BAD NEWS FOR YOU
If there's bad news, make sure your key stakeholders and the
public hears it from you, not from regulators, the news media or
others. Get the bad news out quickly and at once, rather than
slowly and piecemeal.
Aileen Pincus is a former reporter,U.S. Senate executive
staffer, and public relations executive, who now provides crisis
and media training, as well as presentation and speech training,
as president of her own communications firm in Maryland. She can
be reached at http://www.thepincusgroup.com or at (301) 908-3896
About the author:
Aileen Pincus is a former reporter,U.S. Senate executive
staffer, and public relations executive, who now provides crisis
and media training, as well as presentation and speech training,
as president of her own communications firm in Maryland. She can
be reached at http://www.thepincusgroup.com or at (301) 908-3896
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| How To Conquer Public Speaking Fear |
| A report that covers the common causes of public speaking fear and tips to overcome it. Book available. |
| www.stresscure.com |
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| Allyn and Bacon Public Speaking Website |
| A five-step guide to preparing and delivering effective speeches. |
| wps.ablongman.com |
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| Public Speaking & Speech Writing |
| A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies. |
| www.speechtips.com |
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| Presentation Tips for Public Speaking |
| Art of Public Speaking. Hints and tips on public speaking, ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise Bauer. ... |
| www.aresearchguide.com |
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| 10 Tips for Successful Public Speaking - Toastmasters International |
| 10 Tips For Successful Public Speaking. Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. ... |
| www.toastmasters.org |
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| Welcome to Toastmasters International where we are"Making ... |
| Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ... |
| www.toastmasters.org |
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| Strategies to Succeed in Public Speaking - School for Champions |
| Contents of online lessons to succeed in public speaking from the School for Champions. |
| www.school-for-champions.com |
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| Public Speaking Home Page |
| Humor and quotes to help your speech - or just for your own enjoyment. History / Careers The history of public speaking and potential career options for you ... |
| www.mhhe.com |
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| Public speaking - Wikipedia, the free encyclopedia |
| Public speaking is speaking to a group of people in a structured, deliberate manner intended to ... Public speaking is almost as ancient as speech itself. ... |
| en.wikipedia.org |
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| UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
| Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ... |
| www.utm.edu |
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| Painless Public Speaking |
| At Painless Public Speaking we keep you up to date with what's new in the world of ... Painless Public Speaking is not about the theory but the "how-to" ... |
| www.publicspeaking.com.au |
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| Public Speaking from Uncommon Knowledge |
| Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ... |
| www.uncommon-knowledge.co.uk |
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| Public Speaking Tips by Uncommon Knowledge |
| It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ... |
| www.uncommon-knowledge.co.uk |
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| Public Speaking Skills from Mind Tools - Speaking Tips & Techniques |
| Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public. |
| www.mindtools.com |
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| Public Speaking Information |
| Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ... |
| www.selfgrowth.com |
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| Basic Public Speaking, 2nd Edition - The Teachers and Students ... |
| New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher. |
| www.capital.net |
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| public speaking tips - presentation skills tips, public speaking tips |
| presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker. |
| www.ljlseminars.com |
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| Public Speaking - The Art of Speech Making |
| Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ... |
| www.impactfactory.com |
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| Advanced Public Speaking Institute |
| Public speaking articles, seminars, and educational materials. |
| www.public-speaking.org |
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| Public Speaking Training-Presentation Skills & Public Speaking courses |
| Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ... |
| www.publicspeakingskills.com |
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