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3 Strategies to Market Your Business Even When There’s No Money
Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business. The...
5 Doorways to Building Business
When all is said and done, building a business is not rocket
science. But you must reach out and build meaningful
relationships by being very clear about who you are, what you
offer and how you offer it.
Please do not confuse this with...
5 Ways to Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links, you’re not alone. The people who have the spot you want are competitors. The people who don't aren't worth exchanging links with. What to do?
It's not necessarily the method...
Demand Dignity in Presentation Skills Training
Demand Dignity in Public Speaking Training (c)
by Melissa Lewis
Mandy*, a bright, attractive professional woman, had a fear of speaking in front of groups. Recognizing that her feelings of vulnerability and
self-consciousness were limiting...
Why Hire a Professional Transcriptionist to Convert Your Dictation or Audio Recordings to Typed Text?
In a discussion forum for non-fiction writers (where I had posted my introduction of myself and my professional transcription business), another member replied and mentioned that for simple dictation, she uses a voice recognition software program. ...
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Developing Your Mission
"The best Leader is one who knows how to pick good people to do what he
or she wants done and self-restraint enough to keep from meddling with
them while they do it." - Heidi Richards -
Developing Your Mission
Mission statements describe the purpose of an organization or a sub-group of it. It is a general description of what it is that the team is there to do. It grows out of the Vision. It describes the organization's purpose. It tends to be general with objectives often accompanying it. The mission provides the "framework" for goals and objectives. It also provides guidance for the major decisions officers and board members need to make. Identifying or updating the mission is usually done during strategic planning.
Developing a mission statement can be approached using varying methods:
Participants may use highly analytical and rational exercises such as focused discussions or highly creative and divergent approaches through daydreaming, sharing stories, etc.
In the wording process consider the products, services, values, market and concern for the public image of the organization.
The mission should be brief enough (one or two sentences) that
everyone in the organization can learn it and recite verbatim.
Adding or removing a word, which may also further define the scope of products and services of the organization, can accomplish refining the mission.
The mission should include sufficient description so that it clearly separates the mission of the organization from other organizations.
It is a good idea to revisit the mission from time to time to make sure it is relevant to the organization's current situation.
To stimulate thinking the group should consider the functions of the organization, who the organization serves (the customer) and how the organization will fulfill the functions (the activities, methods and technologies).
© 2005 - Heidi Richards
About the Author
Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.
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| 10 Tips for Successful Public Speaking - Toastmasters International |
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| Welcome to Toastmasters International where we are"Making ... |
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| UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
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| Public Speaking Tips by Uncommon Knowledge |
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| Advanced Public Speaking Institute |
| Public speaking articles, seminars, and educational materials. |
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