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Effective Public Speaking for Small Business Owners
Public speaking is comfortably the quickest and easiest way to improve your company visibility, establish yourself as an expert, get you face known and get businesses coming to you.
Most small business owners and managers fully recognise this yet even the thought of standing up in public to speak to a room full of strangers can evoke a somewhat nauseous feeling in many people.
Some of the most confident business people often do their best to avoid public speaking. But not taking advantage of every public speaking opportunity is a serious mistake.
Public speaking is great for your business in two main ways.
One - you gain face recognition, and
Two - it establishes you and your company as industry experts.
Let’s start with face recognition. This sounds like a simple thing, but don't discount its importance. Imagine you are at an industry trade show. You are side by side with another company in the exhibit hall. You sell basically the same product.
But you are delivering the keynote speech at the conference. Your picture, name and company is on each of the entry-way signs into the conference center.
Which company are attendees at the conference (who, by the way, are qualified prospects) likely to visit?
Odds are they will stop at your stand.
Even people who are just walking by may stop to talk to the person they saw speak at a conference session. Sometimes that's all the edge you need to make that lucrative sale.
The other reason they decide to stop is they recognise you as the industy expert. You must be. How else did you get invited to give the prestigious keynote speech? The prospects assume you know your business or you wouldn’t have been invited to speak at the conference.
This is true regardless of industry. If you are a psychologist with a local practice and people see you speak at a conference, or even at a local Rotary meeting, they will begin to see you as an industry expert. Should the occasion arise for that person to need to visit a psychologist, or to refer a colleague or friend, your name may come to mind simply because they’ve seen you before.
It is important, however, that if you decide to take public speaking engagements, that you deliver a good speech.
The good news is that you don't have to be perfect. In fact, usually public speakers do not have to be particularly good to be a great success.
Your audience is usually more than half on your side. They want you to do well.
And providing you deliver good, solid content in a professional manner your audience will leave well satisfied.
But be prepared.
There is nothing worse than letting a prospect see you give a less than well prepared speech. If your lack of preparedness causes you to pause a lot, stumble over sections of presentation, or fumble with slides or other presentational aids, that will give you the air of incompetence just as surely as a well prepared and delivered presentation will give you the air of expertise.
Here are my top 7 tips for preparing presentations.
1. Choose 3 or 4 key topics - no more.
2. Make sure your have researched your content.
3. Write a script - you may not need to use it but the act of writing out a script is a great way for getting your thoughts and ideas straight.
4. Structure your speech around your core topics. Make sure you have a beginning, middle and end.
5. Make sure your presentational aids are prepared well in advance. Test them in the conference hall.
6. Rehearse - words that look great on paper often don't flow well when spoken aloud.
7. Rehearse again.
Just as much as being seen and heard can gain you recognition and business, being seen and heard giving a poor presentation can lose you business.
So you may want to look into taking a few public speaking courses to brush up on your skills.
Public Speaking may well seem like a lot of effort and trouble. It might even cause you enormous personal anxiety. But there is not doubt that it is worth the time and energy it takes any manager or business owner to give public speaking presentations.
There are few better ways to gain recognition for your name, company and to establish yourself as the obvious expert in your industry.
About the author:
Keith Longmire is the owner of JKL Business Growth Solutions. JKL specialises in bringing main stream business improvement and marketing solutions into the reach of smaller businesses. His website http://www.jkl-small-business-marketing-solutions.comhas been designed to help owner-managers cut through the hype and produce innovative marketing plans that deliver results.
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| How To Conquer Public Speaking Fear |
| A report that covers the common causes of public speaking fear and tips to overcome it. Book available. |
| www.stresscure.com |
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| Allyn and Bacon Public Speaking Website |
| A five-step guide to preparing and delivering effective speeches. |
| wps.ablongman.com |
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| Public Speaking & Speech Writing |
| A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies. |
| www.speechtips.com |
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| Presentation Tips for Public Speaking |
| Art of Public Speaking. Hints and tips on public speaking, ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise Bauer. ... |
| www.aresearchguide.com |
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| 10 Tips for Successful Public Speaking - Toastmasters International |
| 10 Tips For Successful Public Speaking. Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. ... |
| www.toastmasters.org |
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| Welcome to Toastmasters International where we are"Making ... |
| Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ... |
| www.toastmasters.org |
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| Strategies to Succeed in Public Speaking - School for Champions |
| Contents of online lessons to succeed in public speaking from the School for Champions. |
| www.school-for-champions.com |
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| Public Speaking Home Page |
| Humor and quotes to help your speech - or just for your own enjoyment. History / Careers The history of public speaking and potential career options for you ... |
| www.mhhe.com |
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| Public speaking - Wikipedia, the free encyclopedia |
| Public speaking is speaking to a group of people in a structured, deliberate manner intended to ... Public speaking is almost as ancient as speech itself. ... |
| en.wikipedia.org |
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| UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
| Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ... |
| www.utm.edu |
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| Painless Public Speaking |
| At Painless Public Speaking we keep you up to date with what's new in the world of ... Painless Public Speaking is not about the theory but the "how-to" ... |
| www.publicspeaking.com.au |
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| Public Speaking from Uncommon Knowledge |
| Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ... |
| www.uncommon-knowledge.co.uk |
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| Public Speaking Tips by Uncommon Knowledge |
| It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ... |
| www.uncommon-knowledge.co.uk |
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| Public Speaking Skills from Mind Tools - Speaking Tips & Techniques |
| Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public. |
| www.mindtools.com |
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| Public Speaking Information |
| Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ... |
| www.selfgrowth.com |
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| Basic Public Speaking, 2nd Edition - The Teachers and Students ... |
| New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher. |
| www.capital.net |
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| public speaking tips - presentation skills tips, public speaking tips |
| presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker. |
| www.ljlseminars.com |
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| Public Speaking - The Art of Speech Making |
| Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ... |
| www.impactfactory.com |
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| Advanced Public Speaking Institute |
| Public speaking articles, seminars, and educational materials. |
| www.public-speaking.org |
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| Public Speaking Training-Presentation Skills & Public Speaking courses |
| Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ... |
| www.publicspeakingskills.com |
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