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Ezine Publishing As A Business
Ezine Publishing As A Business © 2002 Elena Fawkner If you have your own website, or are planning to create one soon, in the course of your research you will have read about the importance of publishing an ezine (electronic newsletter) as a...
Public Relations: Use Its Core Strength
Do you take the core strength of public relations into account as you manage those communications tactics? Because if you don’t, you’re missing the sweet-spot of public relations. The communications tactics you employ must work together to...
Roman or Norman - A Customer Service Story
Roman Or Norman? It's The Difference Between Being Seen As A Partner Or An Invader.
With all of the discussion in recent years about the importance of understanding our customer's needs, it's a valuable exercise to try to see...
The PR Commitment to Small Business
Let's talk about a small business that ignores the very people who hold the future of that small business in their hands.
We’re birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit. Usually makes...
Universal Success Secrets
Are there any universal laws that most successful people seem to follow? Great question, huh? With that in mind, I began listing some common denominators in order to share them with others. I’ve been very fortunate to have had some success in my...
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Manufacturing Sector Public Speaker TR Cutler is Ranked #1
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) is now booking 2006 speaking engagements for manufacturing conferences and corporations with manufacturing clients. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”
- Cutler founded the Manufacturing Media Consortium™ in the same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.
- Cutler created the "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing
manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
- Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became the key media resource guide for manufacturers seeking coverage.
- Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. www.etoinstitute.org.
- Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders.com in 2005.
Cutler’s speaking engagements are presently booked into the fourth quarter of 2005 due to high demand. Ranging from one hour presentations to two day manufacturing PR coaching session, TR Cutler is ensuring that manufacturers get their message out to the media.
TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots
ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide
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