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Book Summary: Mind Your Own Business
This article is based on the following book:
Mind Your Own Business
A Maverick’s Guide to Business, Leadership and Life
Doubleday & Company, Inc., 2003
ISBN 0-385-50959-6
208 pages
A maverick is an independent person who will...
Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?
By Sean D'Souza
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey,...
Six Steps To Becoming A Powerful Public Speaker
Public speaking ranks right up there in terms of the things we
are afraid to do. Whether it's the fear of being watched closely
by others, or the insecurity and self-conscious feeling of
slipping up during the presentation, these six tips will...
The Doctor's Words Hung in the Air..."No Flying!"
The Doctor's words hung in the air creating suddenly a turbulent shocking ride in my life. Wow, those two little words may not sound devastating to you but to someone who earns their living flying airplanes, it's an awesome blow. Just imagine for...
Word of Mouth Ideas (Part Four)
Ask And Ye Shall Receive There are three key reasons that happy
customers don't regularly spread positive word of mouth about
businesses.
They get caught up in other things and just don't think to
mention it. Related to this, no-one...
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Passive Income from Booklets and Special Reports
"Booklets." "Special reports." These words sound pretty
insignificant, don't they? But the results you achieve with
these little collections of useful information can be
anything but small and limited.
They don't cost much energy or money to produce, but
booklets and special reports can bring you the following
kinds of results:
* A big burst of extra money, or a steady stream of revenue
for years, as you prefer - some items have earned as much as
half a million to a million dollars for their authors!
* A valuable list of people interested in your topic, to
rent out or use yourself for sales of more expensive
products and services
* Possibilities for translations and bulk sales - i.e.,
greater exposure and income
* Content that you can resell in other formats, such as
audio or video tapes, articles, books, subscription Web
sites
* An inexpensive means of testing the waters for bigger
products
* A method of making an end run around the editorial
gatekeepers at magazines and book publishers
* An easy, inexpensive entry into the highly profitable
information business
* Additional opportunities such as speaking engagements,
consulting, audiotape possibilities, magazine articles, book
contracts and business partnerships
Compared with some other vehicles for selling information,
booklets and special reports have these advantages:
* So long as you have a computer and either a high-end word-
processing program or a desktop design program, you don't
need additional equipment to create these products.
* Most people will not need to hire a producer or designer
in order to create a salable product.
* You don't need the space or advance investment to stock
inventory, but can instead create booklets and special
reports on demand, as people send in money. Hence you can
get started with an outlay of less than $10. Truly!
* You can change or update the contents of your booklets and
special reports immediately, as circumstances warrant. This
enables you to scoop monthly magazines and books, which have
lead times of three months to one year.
* Although your
information must be up-to-date, useful and
valid, it needn't offer content that no one else has.
Buyers pay for booklets and special reports primarily to
have information in a handy, easily digestible form.
* You don't need high-level communication skills to produce
salable booklets, although I do recommend that you take
steps to ensure proper spelling, punctuation and grammar.
* Unlike newsletters, you don't commit yourself to future
issues on into the future.
* You don't need to convince editors that you and your idea
merit space in their publishing program. Buyers deal with
you directly.
* Your profit margin is high - a booklet selling for $5.00
might cost you $.10 to produce, while a special report
selling for $95 might cost nothing other than the labor that
went into it.
To be fair, let me list some disadvantages of booklets and
special reports, compared with other information products:
* They don't last anywhere as long as books, audios or
videos and don't look impressive on a buyer's bookshelf.
* They can't contain as much of your personality as an
audiotape or video.
* As one-shots, they have less impact over time with each
buyer than a newsletter.
* Since they're self-produced, they don't serve as much of a
credential, although they can do an excellent job of proving
that you know your stuff.
* They don't make it into public libraries very often,
compared to information in other formats.
* Since they need to be practical and snappy, they can't
provide an outlet for the full range of your creative
talents.
All in all, however, booklets and special reports are easy
to write and can easily generate a stream of extra revenue
not requiring your time and attention once everything's set
up. This passive income can become plentiful indeed!
About the Author
The above is excerpted from "Profiting from Booklets and
Special Reports" by Marcia Yudkin, available from
http://www.yudkin.com/bookletsreports.htm . Marcia Yudkin
is the author of 11 books, including
Persuading on Paper and Poor Richard's Web Site Marketing
Makeover.
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| Allyn and Bacon Public Speaking Website |
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| 10 Tips for Successful Public Speaking - Toastmasters International |
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| Public speaking - Wikipedia, the free encyclopedia |
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| UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
| Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ... |
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| Painless Public Speaking |
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| Public Speaking Tips by Uncommon Knowledge |
| It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ... |
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| Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public. |
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| Public Speaking Information |
| Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ... |
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| Basic Public Speaking, 2nd Edition - The Teachers and Students ... |
| New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher. |
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| public speaking tips - presentation skills tips, public speaking tips |
| presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker. |
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| Public Speaking - The Art of Speech Making |
| Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ... |
| www.impactfactory.com |
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| Advanced Public Speaking Institute |
| Public speaking articles, seminars, and educational materials. |
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| Public Speaking Training-Presentation Skills & Public Speaking courses |
| Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ... |
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