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Got Your Speech, Know How to Present, Ready to Go, Right? Wrong!
For most people, public speaking is a challenge, but even once you’ve mastered the techniques, and the part about just getting up there, you're work isn’t done. The most common mistake I find in clients I coach about presenting is failing to grasp...
Let Your Appearance Speak for You, not Against You!
I am NOT about "Dress for Success." That's old hat, and you want to hear something new. Mark Twain said: "Clothes make the man. Naked people have little or no influence in society." However, I want to talk about something your clothing CANNOT...
Reloading The Matrix with Jada - Mrs. Smith that is!
It has been nearly two years since the fabulous Mrs. Smith has graced audiences with her presence on Hollywood’s silver screen. This month, Jada shows audiences that the wait is over, starring in the highly anticipated film The Matrix: Reloaded. ...
The Growing Trend in Business Networking
A Review of "The Five Keys To Building Business Relationships Online" If you are a practitioner of business networking, you know that you can only connect with so many people at each event. But, what if you had the opportunity to connect...
What Does It Take To Be A Lawyer?
When you see all these handsome Lawyers in TV series like LA Law, sitting in their fancy offices, driving these flashy cars, have you ever realized what they have been through in terms of time, years of education, money, Certifications etc’. Let...
 
Promote yourself more successfully

Promote yourself more successfully
meldunn.com.au

One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.

One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked “so what do you do?”

•Have you ever stumbled over your words when asked what you do?

•Have you ever received the response, “Oh, I see”, followed by silence?

•Do you ever feel as though you do not know what to say about yourself?

I am reminded of the ‘elevator speech theory’ (I do not know to whom to attribute its invention), which simply poses “if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do – what would you say, and you have only until the elevator gets to the bottom?”

I have personally struggled with this at times, and equally have found that when I get it right, results flow – which initially could be as simple yet important of getting more time to converse with the person asking the question of you.

A great resource I have used to achieve greater results, is the Marketing Plan Workbook from Action Plan Marketing, authored by Robert Middleton.

This FREE workbook, available HERE, details a range of excellent strategies to market yourself, including how to deal with the elevator speech concept.

By using the


techniques within this FREE publication I have been able to clearly articulate what I do; present an ‘elevator speech’ concisely and in the language that opens up further conversation; increased by success at gaining appointments with key decision makers – all of which has led to an increase in revenue.

The Marketing Plan Workbook takes you through a range of exercises to assist you attract, and keep, new clients. By working through this 24-page workbook, you will:

1.Develop a core marketing message

2.Learn to ‘say’ your core marketing message

3.Develop an executive summary for your business

4.Develop a set of marketing options – web, print, speaking, writing

5.Refine a range of sales techniques for your business

Will the Marketing Plan Workbook guarantee your success? Of course not – your success is up to you.

From my personal experience in using this workbook, and by further investing in other Action Plan Marketing products, I have certainly seen a growth in my success. It was up to me, but why do it alone, when such excellent tools exist.

Get your FREE Marketing Plan Workbook from HERE


About the Author

Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.


globizdev.com

 

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Public Speaking from Uncommon Knowledge
Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ...
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Public Speaking Tips by Uncommon Knowledge
It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ...
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Public Speaking Skills from Mind Tools - Speaking Tips & Techniques
Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public.
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Public Speaking Information
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Basic Public Speaking, 2nd Edition - The Teachers and Students ...
New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher.
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Public Speaking Training-Presentation Skills & Public Speaking courses
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