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BUILDING A PRACTICE ON PURPOSE SERIES PART #2 - When Life Purpose is About More than What You Do
In our last installment of this series, I wrote:
"If you think your life purpose is "being a veterinarian (or any
other job, career, profession or primary role in life)" I invite
you to think again, because as we'll explore further in...
Credit Card Security Advice
Which of the following is the biggest threat to your credit card security? a) Shopping online with a credit card b) Shopping in a real store with your credit card c) Ordering something over the phone with your credit card The answer may surprise...
Learn the Art of Dynamic Leadership
Leadership is art of leading a group of people to attain a certain goal. Without leadership qualities it is very difficult to write a big success story either in business or in politics. Progress of a country or success of a business depends on its...
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the...
THE BOOKLET JOURNEY
Way back in 1991, when my organizing business was already 8 years old, I spotted an offer for a free copy of a booklet called "117 Ideas For Better Business Presentations" . Well, because I do business presentations, and because the price was right,...
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Public Relations: Time To Fix It!
Is it broken? It will be if (1) you buy public relations services, then rely on tactics alone, and (2) fail to insist on a visible modification in target audience behaviors as a conclusive measure of PR success.
Ask a CEO. Many will tell you “I want end-game behaviors that convince me I’m getting my public relations money’s worth.” Which is exactly why I wrote Get Your Public Relations Money’s Worth: 66 Ways to be Sure Your PR Program achieves Your Organization’s Objectives.
The new 25-page publication was prepared for business, association, non-profit and public entity managements seeking a direct connection between the money they’re spending on public relations and the achievement of their objectives. It will help them finally to see beyond tactics and insist on the end-game perception and behavior changes they paid for up front.
Our CEOs almost always want us to modify somebody's behavior, but too often we focus almost exclusively on the communications tactics we
HOPE will reach the target audience. Now, we must actively track how well our tactics are altering the perception of our target audience, then monitor the degree to which audience behaviors have moved in our direction.
Thus, the secret to powering up public relations in the years ahead will lie not in selecting tactics or strategies, but in monitoring how well the employer/client's key audience behaviors track the behavior modification goals set at the beginning of the program.
end
About the Author
Bob Kelly, public relations counselor, was director of public relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.; VP-Public Relations, Olin Corp.; VP-Public Relations, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net
Visit: http://www.prcommentary.com
Speaking: http://www.ExpertsWhoSpeak.org/kelly.html
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| How To Conquer Public Speaking Fear |
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| Allyn and Bacon Public Speaking Website |
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| Presentation Tips for Public Speaking |
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| 10 Tips for Successful Public Speaking - Toastmasters International |
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| Welcome to Toastmasters International where we are"Making ... |
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| Strategies to Succeed in Public Speaking - School for Champions |
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| Public Speaking Home Page |
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| Public speaking - Wikipedia, the free encyclopedia |
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| UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
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| www.utm.edu |
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| Painless Public Speaking |
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| Public Speaking from Uncommon Knowledge |
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| Public Speaking Tips by Uncommon Knowledge |
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| Public Speaking Skills from Mind Tools - Speaking Tips & Techniques |
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| Public Speaking Information |
| Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ... |
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| Basic Public Speaking, 2nd Edition - The Teachers and Students ... |
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| Public Speaking - The Art of Speech Making |
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| Advanced Public Speaking Institute |
| Public speaking articles, seminars, and educational materials. |
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| Public Speaking Training-Presentation Skills & Public Speaking courses |
| Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ... |
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