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Be Relentless
Bill's Life and his Lessons Learned, Part II
There are a few people, very exceptional people, who are so singularly special that the complimentary joke is made; after they were born, the mold to make them got broken. In other words, there's no...
Book Summary: Nice Girls Don’t Get the Corner Office 101
This article is based on the following book: Nice Girls Don’t Get the Corner Office 101 Unconscious Mistakes Women Make That Sabotage Their Careers By Lois P. Frankel, PhD Warner Books Inc., 2003 ISBN 0446531324 288 pages Dr. Frankel clearly...
How to Share Your Hard Earned Expertise for Huge Fees
Last month I sat beside a successful insurance sales person at a
wedding reception. He told me he was very successful in sales
and that he had a formula for success that allowed him to
achieve a high level income and corresponding lifestyle.
...
Job Interview Active Listening
During a job interview, a potential employer asks, “Can you take on more than one project at a time?” If you respond, “Yes,” you may want to rethink that answer. According to Dynamic Listening: Interview Skills, a computer based training module...
Mission and Vision Statements - Foundational to Successful Change
Successful leaders and organizations are vision driven rather than problem driven. Some management tools fail to affect any change; but here is one that will, if properly implemented. Mission and Vision Statements have been crafted by organizations...
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Public Relations: Time To Fix It!
Is it broken? It will be if (1) you buy public relations services, then rely on tactics alone, and (2) fail to insist on a visible modification in target audience behaviors as a conclusive measure of PR success.
Ask a CEO. Many will tell you “I want end-game behaviors that convince me I’m getting my public relations money’s worth.” Which is exactly why I wrote Get Your Public Relations Money’s Worth: 66 Ways to be Sure Your PR Program achieves Your Organization’s Objectives.
The new 25-page publication was prepared for business, association, non-profit and public entity managements seeking a direct connection between the money they’re spending on public relations and the achievement of their objectives. It will help them finally to see beyond tactics and insist on the end-game perception and behavior changes they paid for up front.
Our CEOs almost always want us to modify somebody's behavior, but too often we focus almost exclusively on the communications tactics we
HOPE will reach the target audience. Now, we must actively track how well our tactics are altering the perception of our target audience, then monitor the degree to which audience behaviors have moved in our direction.
Thus, the secret to powering up public relations in the years ahead will lie not in selecting tactics or strategies, but in monitoring how well the employer/client's key audience behaviors track the behavior modification goals set at the beginning of the program.
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About the Author
Bob Kelly, public relations counselor, was director of public relations for Pepsi-Cola Co.; AGM-Public Relations, Texaco Inc.; VP-Public Relations, Olin Corp.; VP-Public Relations, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net
Visit: http://www.prcommentary.com
Speaking: http://www.ExpertsWhoSpeak.org/kelly.html
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| How To Conquer Public Speaking Fear |
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| Allyn and Bacon Public Speaking Website |
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| 10 Tips for Successful Public Speaking - Toastmasters International |
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| Welcome to Toastmasters International where we are"Making ... |
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| Public Speaking Home Page |
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| Public speaking - Wikipedia, the free encyclopedia |
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| UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
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| Painless Public Speaking |
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| Public Speaking from Uncommon Knowledge |
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| Public Speaking Tips by Uncommon Knowledge |
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| Public Speaking Information |
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| Basic Public Speaking, 2nd Edition - The Teachers and Students ... |
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| Public Speaking - The Art of Speech Making |
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| Advanced Public Speaking Institute |
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