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12-month 2005 Marketing Calendar That Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it...
Assertiveness - Just how nice are you?
It is important for you to define where you find your behaviour
beneficial and where you find it a liability. See where you fit
into the wide spectrum of our definition of nice behaviour.
Below is a list of some of the things that adaptive...
More Than Just Money: Barter
By definition, barter is the when parties swap services or resources. But in business terms, it’s an exchange that ends usually with everyone a winner. All parties involved in bartering hold onto their cold hard cash and don’t lose a cent. There’s...
The PR Commitment to Small Business
Let's talk about a small business that ignores the very people who hold the future of that small business in their hands.
We’re birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit. Usually makes...
Your Resume Should Have Character
The notion that employers are only interested in where you have been and where you are heading is pure nonsense. Experienced hiring managers take into account both your experience and your character. After all, in the end, they are hiring a human...
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Speak With E's Part 1
“Educate, Energize, Entertain, and provide an experience for your
audience”
1. The most important objective of any speaker is to appear
credible and knowledgeable about the subject.
2. Embrace your audience. Remember, it is about them, not you.
Are you going to challenge them to think or behave differently,
or perhaps confirm or explain something they already feel?
3. Speak to your audience as if you were having a conversation
with them. Don’t lecture the audience. Be inclusive. Say “us,”
not “you”.
4. People learn by three means; the visual (what they can see),
the auditory (what they can hear), and the kinesthetic (what they
can touch and feel). Try to include all three in your speech.
5. Be competent. Concentrate on your audience and customize your
remarks to show that you know what is important to them.
6. Have the right amount of information. The talk should have
substance and show your knowledge of the client’s business.
People pay attention to what impacts them directly.
7. Develop rapport with the audience. Do your research to find
out what really interests them. Interview a few of the attendees
several weeks before your speech.
8. Be sensitive to the audience. Do not use ethnic stories or
off-color remarks. “Politics and religion should be avoided
unless you are a member of the clergy.”
9. Prepare your own introduction. Keep it short and relevant to
your audience’s interests. You can use some humor too.
10. The opening is the most important part of your presentation.
Use strong openings, such as an inspiring story, a startling
comment, a quotation, a challenging question, opposing ideas, or
a funny experience.
11. First impressions are crucial. Match the energy level of your
audience. Rev ‘em up a bit. Be sure to sustain the energy
throughout your presentation.
12. Engage your audience in the first 30 seconds with a
controversial provocative question, such as, “How many of you
have enough money?”
13. Share a story that relates to solid content. It is always
best to tell your own story to make your point, because whether
you are a kid or an adult, everyone loves to hear a personal
story. Screenwriter Robert McKee says, “Stories are the currency
of human contact. “Strive to be a great raconteur and tell a good
story, but don’t overuse your story. Keep it short.
About the Author
Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations. To find out HOW TO MAKE IT AS A PROFESSIONAL SPEAKER, go to http://www.schrift.com/success_resources.htm Join my free bi-weekly Monday Morning Mindfulness ezine http://www.schrift.com/monday.htm
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How To Conquer Public Speaking Fear |
A report that covers the common causes of public speaking fear and tips to overcome it. Book available. |
www.stresscure.com |
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Allyn and Bacon Public Speaking Website |
A five-step guide to preparing and delivering effective speeches. |
wps.ablongman.com |
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Public Speaking & Speech Writing |
A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies. |
www.speechtips.com |
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Presentation Tips for Public Speaking |
Art of Public Speaking. Hints and tips on public speaking, ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise Bauer. ... |
www.aresearchguide.com |
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10 Tips for Successful Public Speaking - Toastmasters International |
10 Tips For Successful Public Speaking. Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. ... |
www.toastmasters.org |
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Welcome to Toastmasters International where we are"Making ... |
Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ... |
www.toastmasters.org |
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Strategies to Succeed in Public Speaking - School for Champions |
Contents of online lessons to succeed in public speaking from the School for Champions. |
www.school-for-champions.com |
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Public Speaking Home Page |
Humor and quotes to help your speech - or just for your own enjoyment. History / Careers The history of public speaking and potential career options for you ... |
www.mhhe.com |
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Public speaking - Wikipedia, the free encyclopedia |
Public speaking is speaking to a group of people in a structured, deliberate manner intended to ... Public speaking is almost as ancient as speech itself. ... |
en.wikipedia.org |
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UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ... |
www.utm.edu |
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Painless Public Speaking |
At Painless Public Speaking we keep you up to date with what's new in the world of ... Painless Public Speaking is not about the theory but the "how-to" ... |
www.publicspeaking.com.au |
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Public Speaking from Uncommon Knowledge |
Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ... |
www.uncommon-knowledge.co.uk |
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Public Speaking Tips by Uncommon Knowledge |
It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ... |
www.uncommon-knowledge.co.uk |
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Public Speaking Skills from Mind Tools - Speaking Tips & Techniques |
Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public. |
www.mindtools.com |
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Public Speaking Information |
Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ... |
www.selfgrowth.com |
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Basic Public Speaking, 2nd Edition - The Teachers and Students ... |
New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher. |
www.capital.net |
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public speaking tips - presentation skills tips, public speaking tips |
presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker. |
www.ljlseminars.com |
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Public Speaking - The Art of Speech Making |
Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ... |
www.impactfactory.com |
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Advanced Public Speaking Institute |
Public speaking articles, seminars, and educational materials. |
www.public-speaking.org |
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Public Speaking Training-Presentation Skills & Public Speaking courses |
Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ... |
www.publicspeakingskills.com |
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