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Grandma's Mercury Dimes
One vivid memory of my very early childhood back in the 1960's was of driving to church on Sunday mornings with my family. Since my grandparents lived close to us, Dad would always swing by and pick them up, and we'd all carpool together. It was the...
Nine Ways Johnny Carson Can Help You Run Outstanding Meetings
Recently, America lost one of the giants of late night television, Johnny Carson. He was a master at his craft, because he would conduct his show, essentially like a ninety minute meeting. The program would be entertaining, insightful,...
Reloading The Matrix with Jada - Mrs. Smith that is!
It has been nearly two years since the fabulous Mrs. Smith has graced audiences with her presence on Hollywood’s silver screen. This month, Jada shows audiences that the wait is over, starring in the highly anticipated film The Matrix: Reloaded. ...
Steer Your Career in the Right Direction - Home
You are on your way home from work. You are relieved, happy, confident. Because you just told your boss you are not coming back. The ride home with the traffic surrounding you doesn't bother you one bit. Because you won't have to do it ever...
The benefits of secured loans
Borrowing money has become more and more popular in the UK over recent years, and this is partly due to the fact that it has become far easier to borrow money. The rising popularity of consumer finance has also been aided by the wide variety of...
 
Summer Sales Doldrums - What To Do

Last week I talked about how to take a vacation when you're the leader of the band. This week I want to talk about summer sales. Many sales people and just as many business owners bemoan their annual summer sales slump. Their numbers are down and they just can't understand it.

It's as if their whole business is paralyzed because sales dry up or customers are on vacation. In my experience, that's hogwash. When you take that attitude, you are selling yourself a bill of goods not worth the paper it's printed on.

There is no need to punish ourselves about this (perceived?) seasonal drop in sales, or slower pace of sales. Instead, it's important to realize the natural cycles people and businesses go through.

In sales for 15 years, I found July and August were totally different than the rest of the year. Peoples' heads are somewhere else - they don't want to be sold anything.

That said, there are a number of things those of us on the vendor side can do to offset this tendency.

1. These seasonal sales slumps are an opportunity to do aggressive marketing - which can range from:

- developing promotional copy ( web, direct mail,newspaper/magazine advertising) - writing articles for a publication - pounding the pavement for speaking engagements - small and large, near and far -


researching new niches - use the "extra" time to identify new markets - visiting potential strategic alliances - build your marketing channels

2. Remember, that a week off always precedes an off week. Don't beat yourself up about it. You need the time off too.

3. Use this situation most wisely by allocating time during this season to seriously work on both your vision and your 3 year plan. From those two pieces, you can continue on to developing new strategies, promotions, products, services, and offerings.

My attitude is that these summer doldrums create the opportunity to build a new level of momentum in your business. That momentum can set you up for a strong and busy fall schedule.

So if sales and business activity are lighter or quieter right now, take advantage of the time that is freed up to lift your sights to the long term vision you have for your business. Spend some time on the pieces that will get you there.

About the author:

Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO's and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at http://www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at http://www.breakthrough-business-school.com/newsletter.shtml

 

How To Conquer Public Speaking Fear
A report that covers the common causes of public speaking fear and tips to overcome it. Book available.
www.stresscure.com
 
Allyn and Bacon Public Speaking Website
A five-step guide to preparing and delivering effective speeches.
wps.ablongman.com
 
Public Speaking & Speech Writing
A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies.
www.speechtips.com
 
Presentation Tips for Public Speaking
Art of Public Speaking. Hints and tips on public speaking, ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise Bauer. ...
www.aresearchguide.com
 
10 Tips for Successful Public Speaking - Toastmasters International
10 Tips For Successful Public Speaking. Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. ...
www.toastmasters.org
 
Welcome to Toastmasters International where we are"Making ...
Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ...
www.toastmasters.org
 
Strategies to Succeed in Public Speaking - School for Champions
Contents of online lessons to succeed in public speaking from the School for Champions.
www.school-for-champions.com
 
Public Speaking Home Page
Humor and quotes to help your speech - or just for your own enjoyment. History / Careers The history of public speaking and potential career options for you ...
www.mhhe.com
 
Public speaking - Wikipedia, the free encyclopedia
Public speaking is speaking to a group of people in a structured, deliberate manner intended to ... Public speaking is almost as ancient as speech itself. ...
en.wikipedia.org
 
UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES
Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ...
www.utm.edu
 
Painless Public Speaking
At Painless Public Speaking we keep you up to date with what's new in the world of ... Painless Public Speaking is not about the theory but the "how-to" ...
www.publicspeaking.com.au
 
Public Speaking from Uncommon Knowledge
Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ...
www.uncommon-knowledge.co.uk
 
Public Speaking Tips by Uncommon Knowledge
It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ...
www.uncommon-knowledge.co.uk
 
Public Speaking Skills from Mind Tools - Speaking Tips & Techniques
Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public.
www.mindtools.com
 
Public Speaking Information
Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ...
www.selfgrowth.com
 
Basic Public Speaking, 2nd Edition - The Teachers and Students ...
New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher.
www.capital.net
 
public speaking tips - presentation skills tips, public speaking tips
presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker.
www.ljlseminars.com
 
Public Speaking - The Art of Speech Making
Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ...
www.impactfactory.com
 
Advanced Public Speaking Institute
Public speaking articles, seminars, and educational materials.
www.public-speaking.org
 
Public Speaking Training-Presentation Skills & Public Speaking courses
Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ...
www.publicspeakingskills.com
 
 

 
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