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21 Questions to Ask Before You Buy Any Shopping Cart System
21 Questions to Ask Before You Buy Any Shopping Cart System by Tom Antion Once you've decided which product your going to sell online, the next most important decision you'll make is which shopping cart system to buy. It is perhaps the most...
Ezine Publishing As A Business
Ezine Publishing As A Business © 2002 Elena Fawkner If you have your own website, or are planning to create one soon, in the course of your research you will have read about the importance of publishing an ezine (electronic newsletter) as a...
Offshore This!
So I call my telephone company and someone picks up 15,000 miles away. I asked the rep where she's from. She said, “I am from Mary-Land sir. How may I give you excellent service today?” The accent was… American... in a high society 19th century...
Top 5 Emerging Real Estate Markets for 2006
Successful real estate investors are well aware that one of the
fundamental keys to building a successful property portfolio is
the careful timing of market entry; therefore investors always
seek to buy ahead of an emerging trend and often take a...
Why Can't You be More Like Me?
Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address(http://www.schrift.com) in hyperlink for...
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Summer Sales Doldrums - What To Do
Last week I talked about how to take a vacation when you're the
leader of the band. This week I want to talk about summer sales.
Many sales people and just as many business owners bemoan their
annual summer sales slump. Their numbers are down and they just
can't understand it.
It's as if their whole business is paralyzed because sales dry
up or customers are on vacation. In my experience, that's
hogwash. When you take that attitude, you are selling yourself a
bill of goods not worth the paper it's printed on.
There is no need to punish ourselves about this (perceived?)
seasonal drop in sales, or slower pace of sales. Instead, it's
important to realize the natural cycles people and businesses go
through.
In sales for 15 years, I found July and August were totally
different than the rest of the year. Peoples' heads are
somewhere else - they don't want to be sold anything.
That said, there are a number of things those of us on the
vendor side can do to offset this tendency.
1. These seasonal sales slumps are an opportunity to do
aggressive marketing - which can range from:
- developing promotional copy ( web, direct
mail,newspaper/magazine advertising) - writing articles for a
publication - pounding the pavement for speaking engagements -
small and large, near and far -
researching new niches - use the
"extra" time to identify new markets - visiting potential
strategic alliances - build your marketing channels
2. Remember, that a week off always precedes an off week. Don't
beat yourself up about it. You need the time off too.
3. Use this situation most wisely by allocating time during this
season to seriously work on both your vision and your 3 year
plan. From those two pieces, you can continue on to developing
new strategies, promotions, products, services, and offerings.
My attitude is that these summer doldrums create the opportunity
to build a new level of momentum in your business. That momentum
can set you up for a strong and busy fall schedule.
So if sales and business activity are lighter or quieter right
now, take advantage of the time that is freed up to lift your
sights to the long term vision you have for your business. Spend
some time on the pieces that will get you there.
About the author:
Kerri Salls, MBA runs a virtual business school to train,
consult and coach small business CEO's and entrepreneurs in 10
key strategies to make more profit in less time. Learn more at
http://www.breakthrough-business-school.com/products.html or
sign up for a free weekly newsletter at
http://www.breakthrough-business-school.com/newsletter.shtml
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How To Conquer Public Speaking Fear |
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Allyn and Bacon Public Speaking Website |
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UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
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Painless Public Speaking |
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Public Speaking Tips by Uncommon Knowledge |
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Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ... |
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Basic Public Speaking, 2nd Edition - The Teachers and Students ... |
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public speaking tips - presentation skills tips, public speaking tips |
presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker. |
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Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ... |
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Advanced Public Speaking Institute |
Public speaking articles, seminars, and educational materials. |
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Public Speaking Training-Presentation Skills & Public Speaking courses |
Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ... |
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