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5 Promotion Secrets to Get the Job You Want
You Mean I Need to Promote Myself to Get a Promotion?
Time and time again I hear the following from students in my career advancement workshops:
“My work speaks for itself…I shouldn’t have to tell anyone about my skills.”
“Why did...
Autoresponders: Automatic Internet Marketing Success
What if you could send out all the information that your
potential customers have requested without checking your email
or answering a phone? While this may seem impossible, it is
becoming more and more popular among the most successful
Internet...
Let Your Products Sell Your Name: For Public Speakers
Wouldn’t it be great if you didn’t have to be one long, giant commercial for yourself all the time? If maybe your products and your name did the promoting for you? When someone hires you to speak at a high profile event, they are taking a large...
Manufacturing Media Consortium Founder, TR Cutler #1 Public Speaker in Sector
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler ( www.trcutlerinc.com ) is now booking 2006 speaking engagements for manufacturing conferences and corporations with manufacturing clients. Cutler tells the...
What Is A Good Credit Score?
As a credit repair specialist, the question I hear most often is "what's a good credit score?". It seems that everyone cares about their credit score these days, with interest rates lower than ever and the easy money lending...
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The Business of Speaking - Everyone Has Something to Share
I receive inquiry calls everyday from people who have a story to tell, inspiration to spread, and lessons to teach. In our knowledge hungry society, there are many opportunities for individuals to do just that. How does one begin a career as a speaker?
Fourteen months ago, I decided I wanted to go back to working from home and answered an ad for a Speaker Coordinator. I now work with dozens of motivational speakers, authors, and musicians to assist them in finding speaking engagements as well as promoting their message and products through the media. Through trial and error I have learned what it takes not only to promote great speakers, but also how to prepare aspiring new speakers for the trade.
My client, Executive Coach and Author, Dr. Russell Beale (www.russcoaches.com), states the beginning steps perfectly: "Number one, answer the question 'What do you speak on?'; number two, identify who you want to speak to; and number three, identify your comfort zone and honor it". Until you discover the above, you can't go any further nor can someone like myself promote you. Once you know what you are going to speak about and have a clear message and target audience, get it on paper. This will be your first step in creating a "speaker one-sheet".
A "speaker one-sheet" consists of your biography and presentation descriptions. Have friends and colleagues read it over. Ask them…"Would you hire me to speak for your group?" and "Are you clear on what my speaking topics are?"
Once your one-sheet is perfected, have your presentations set and ready to be offered to the public. My favorite advice on this subject came from "The Extreme Abundance Coach", Jeanna Gabellini (www.masterpeacecoaching.com). Jeanna says "not to try to be 'professional'…be TOTALLY authentic. That included my being eccentric and quirky. Now I have full permission to be me and I'm more relaxed as well as more engaging and powerful with my audience." No one is going to take you or your message seriously if you are not authentic. Just be you! If you can't be just you, then you should not be up there speaking. Your audience will not be fooled. And on that same note… Astrologer, Janet Bowman Johnson (www.astro-insights.com), suggests "One of the most important lessons of my speaking career came through something called "Speaking Circles". Mr. Lee Glickstein, founder of Speaking Circles, has found a wondrous way of helping speakers find their own unique "presence" on stage. He teaches one how to be authentic as a speaker. This experience is so powerful it makes all the difference between truly memorable speakers and those that are technically good, but lacking that special something."
The next step is perfectly stated by Motivational Speaker / Founder of People Skills International, Ida Greene, Ph.D., (800-767-LOVE) Ida says "create a plan of action on how you will develop and promote yourself as a speaker and stick to the plan. Stay focused on developing your speaking skills and yourself. When you do not have a paid speaking engagement, it seems like everyone is booked. Everyone and every business run in cycles of low
to high and high to low. If you persist, you will eventually win at anything." Whether you have someone like myself assist you with this step or your have a go at it yourself, create an intention for this new profession and know that with persistence, a positive attitude, and faith in the universe, you will succeed.
The two most effective ways I have found to land speaking engagements are through networking and the web. My clients who do the most networking have the jam-packed speaking schedules that others dream of. Attend local Chamber of Commerce, Rotary Club, Kiwanis, and Lions Club meetings. After you attend a few of these meetings, present your one-sheet to the meeting coordinator. There are many opportunities right in your 'own backyard'. These organizations will usually not pay any big speaking fees…usually these engagements do not pay at all. One of the most important things I have learned is not to be greedy, especially if you are just starting out. More than likely the reason you wanted to get out and speak in the first place was to inspire, not profit. If you do keep that important fact in mind, paid engagements will follow. The internet is a vast and infinite source of leads. It's as easy as doing a search on your target audience and contacting organizations you feel could benefit from your expertise. There are also websites that contain complete listings of conferences throughout the world on any and every subject. Spend some time doing the research and make the calls.
Most importantly, promote yourself. Public Relations Master Strategist, Jill Lublin (www.promisingpromotion.com), says it perfectly "it's not who you know, it's who knows you". Jill's advice for an upcoming speaker is "to create the ooh-aah syndrome. You have to find ways to express who you are with an expertise and unusual way to say who you are. The point is to get your name in as many places as possible…people listings in your local business journal, articles written by and about you, your college alumni, your local chamber of commerce…the possibilities are endless."
In conclusion, author of the Top 10 Traits of Silicon Valley Dynamos, Joan Clout-Kruse (www.cloutpower.com), states, "You can read all the good books in the world on public speaking, and I have. You can attend workshops by all the great leaders in the speaking field, and I have. Yet, everything you learned means nothing until you actually get out there and do it. That is the real learning experience." We learn the most by doing, by just getting out there and taking the chance. So if you feel you have something to say that will contribute to the lives of others, just get out there and share your message with the world.
About the Author
Jennifer Geronimo is a Speaker Coordinator / Public Relations Contractor located in Northern California. Her clients include musicians, authors, and motivational speakers throughout the United States. She works with clients she feels inspire others, which is why she has named her business, Life Enlightenment. You can contact Jennifer at (415) 444-0401 or by email: jennifergeronimo@go.com.
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| How To Conquer Public Speaking Fear |
| A report that covers the common causes of public speaking fear and tips to overcome it. Book available. |
| www.stresscure.com |
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| Allyn and Bacon Public Speaking Website |
| A five-step guide to preparing and delivering effective speeches. |
| wps.ablongman.com |
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| Public Speaking & Speech Writing |
| A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies. |
| www.speechtips.com |
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| Presentation Tips for Public Speaking |
| Art of Public Speaking. Hints and tips on public speaking, ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise Bauer. ... |
| www.aresearchguide.com |
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| 10 Tips for Successful Public Speaking - Toastmasters International |
| 10 Tips For Successful Public Speaking. Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. ... |
| www.toastmasters.org |
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| Welcome to Toastmasters International where we are"Making ... |
| Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ... |
| www.toastmasters.org |
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| Strategies to Succeed in Public Speaking - School for Champions |
| Contents of online lessons to succeed in public speaking from the School for Champions. |
| www.school-for-champions.com |
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| Public Speaking Home Page |
| Humor and quotes to help your speech - or just for your own enjoyment. History / Careers The history of public speaking and potential career options for you ... |
| www.mhhe.com |
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| Public speaking - Wikipedia, the free encyclopedia |
| Public speaking is speaking to a group of people in a structured, deliberate manner intended to ... Public speaking is almost as ancient as speech itself. ... |
| en.wikipedia.org |
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| UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES |
| Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ... |
| www.utm.edu |
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| Painless Public Speaking |
| At Painless Public Speaking we keep you up to date with what's new in the world of ... Painless Public Speaking is not about the theory but the "how-to" ... |
| www.publicspeaking.com.au |
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| Public Speaking from Uncommon Knowledge |
| Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ... |
| www.uncommon-knowledge.co.uk |
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| Public Speaking Tips by Uncommon Knowledge |
| It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ... |
| www.uncommon-knowledge.co.uk |
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| Public Speaking Skills from Mind Tools - Speaking Tips & Techniques |
| Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public. |
| www.mindtools.com |
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| Public Speaking Information |
| Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ... |
| www.selfgrowth.com |
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| Basic Public Speaking, 2nd Edition - The Teachers and Students ... |
| New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher. |
| www.capital.net |
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| public speaking tips - presentation skills tips, public speaking tips |
| presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker. |
| www.ljlseminars.com |
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| Public Speaking - The Art of Speech Making |
| Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ... |
| www.impactfactory.com |
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| Advanced Public Speaking Institute |
| Public speaking articles, seminars, and educational materials. |
| www.public-speaking.org |
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| Public Speaking Training-Presentation Skills & Public Speaking courses |
| Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ... |
| www.publicspeakingskills.com |
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