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Informative Articles

Are You Sure You Know What You're Doing?
How to produce a double bummer: miss opportunity and waste a TON of money! Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we...

Focus On Soft Skills: A Leadership Wake-up Call
By Carole Nicolaides, Copyright © 2002, All Rights Reserved http://www.progressiveleadership.com The rules for succeeding in business are changing daily. Yet people are still asking for the magic formula that contributes to a successful...

How To Build Your Sales With Joint Ventures
How To Build Your Sales And Customer List By Teaming Up With Other Entrepreneurs You may have heard of joint venture marketing, It’s used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list....

How to Make a Joint Venture Successful
Question: What was your first successful JV, and what were the steps you took to make it successful? Hello. This is Valerie Vauthey speaking. I am the CEO & Founder of the fastest growing coaching company in North America and Europe:...

Working in Organisations
Open Systems At the worst of times companies can look and act like badly functioning families: dictatorial, patriarchal, rigid and uncooperative. The staff are de-motivated, communication is poor, growth is slowed and team-spirit is...

 
The Power Of Words: Market Yourself By Adopting A Whole New Language

I think we all agree that gone are the days when we would mass e- or snail-mail tens or even hundreds of resumes just for the sake of telling ourselves that we’ve done all we could to find the right job.

Assuming that it’s fair to say that the right job search is all about the right job and the right employer, then how do you let the right employer know you are the right employee? Really, when it comes down to it, the only thing between you and your next job is a few hundred words that, if chosen correctly, can take you places.

When it comes to knowing and using the right lingo, you’ll want to:

Do your research.

What kind of company is this? Do you know and really understand what they do? What is their culture, are they by-the-book or casual? What ideas and themes do they embrace? What does their website, their marketing materials or even the job announcement say about them and their needs? Can you get a feel for who will be reading and evaluating your resume? Show them that you fit the bill while also showing them that you’ve done your research.

It’s not you, it’s them.

Whatever you do, don’t talk about how great, wonderful, experienced and kind you are (even if you truly are all of those things!). Talk instead about how the great, wonderful, experienced and kind things you did while working for other companies helped their sales, marketing, P.R., manufacturing and retention efforts. Show a direct correlation between what you did and what the lasting effect was. It’s now what you did, but what the result was.

Put yourself in their shoes.

You may understand how the ATD results positively affected the VG and the YOU but your


potential employer (even if from the same field) may have no clue. Remember, it doesn’t leave an impression if it doesn’t mean anything to the reader. So if you did something you can’t wait to tell the employment world about, make sure you tell your reader about it in plain English.

Speaking of which…

Plain English is a great thing! Don’t hide a great accomplishment by one of those high-scoring Scrabble words. The truth is, people really like clear words and concise ideas. Wow them with what you did – don’t hit ‘em over the heads with something that just doesn’t make a whole lot of sense!

If the shoe fits…

Finally, make sure that the company is looking for someone like you. If you don’t fit their bill, chances are they won’t seriously consider you or your resume, so use your e-mail, cover letters, resume and clicking sparingly.

So…

Your resume and experience are powerful things – use them accordingly. Say what you mean and say it succinctly and accurately. And remember: once you get in the door, say it with a smile!

About The Author

Allison Nazarian is president and chief copywriter of Get It In Writing, a Florida-based company that helps businesses nationwide harness the power of words to sell, inform and publicize. Allison can be reached at 561.487.3917 or anazarian@getitinwriting.biz.

Copyright© Get It In Writing, Inc. May be reprinted without permission of Get It In Writing, Inc and Allison Nazarian if in full, unchanged format and with complete attribution to author.

getitinwriting.biz

 

How To Conquer Public Speaking Fear
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Allyn and Bacon Public Speaking Website
A five-step guide to preparing and delivering effective speeches.
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Public Speaking & Speech Writing
A free guide to speech writing and delivery for every occasion. From best man speeches to eulogies.
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Presentation Tips for Public Speaking
Art of Public Speaking. Hints and tips on public speaking, ... On the Job: Public Speaking Tips - Twelve Steps to Great Presentations by Elise Bauer. ...
www.aresearchguide.com
 
10 Tips for Successful Public Speaking - Toastmasters International
10 Tips For Successful Public Speaking. Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. ...
www.toastmasters.org
 
Welcome to Toastmasters International where we are"Making ...
Non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924. Members learn how to lead ...
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Strategies to Succeed in Public Speaking - School for Champions
Contents of online lessons to succeed in public speaking from the School for Champions.
www.school-for-champions.com
 
Public Speaking Home Page
Humor and quotes to help your speech - or just for your own enjoyment. History / Careers The history of public speaking and potential career options for you ...
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Public speaking - Wikipedia, the free encyclopedia
Public speaking is speaking to a group of people in a structured, deliberate manner intended to ... Public speaking is almost as ancient as speech itself. ...
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UNIVERSITY OF TENNESSEE AT MARTIN COUNSELING AND CAREER SERVICES
Public speaking anxiety is very common among both college students and the general ... The most common form of Social Phobia is public speaking anxiety. ...
www.utm.edu
 
Painless Public Speaking
At Painless Public Speaking we keep you up to date with what's new in the world of ... Painless Public Speaking is not about the theory but the "how-to" ...
www.publicspeaking.com.au
 
Public Speaking from Uncommon Knowledge
Public speaking couldn’t be further from your mind and your manager tells you have to do a presentation to fifty colleagues next week. What’s your response? ...
www.uncommon-knowledge.co.uk
 
Public Speaking Tips by Uncommon Knowledge
It’s possible for public speaking to be fun and hugely satisfying. Once you’ve enjoyed a presentation, or even part of it, your self confidence will get a ...
www.uncommon-knowledge.co.uk
 
Public Speaking Skills from Mind Tools - Speaking Tips & Techniques
Learn to speak and present clearly and effectively. Improve your speaking skills with this Mind Tools guide to speaking effectively in public.
www.mindtools.com
 
Public Speaking Information
Advanced Public Speaking Institute- -More than 120 mini articles on professional level ... Click here for additional articles on Public Speaking Information ...
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Basic Public Speaking, 2nd Edition - The Teachers and Students ...
New public speaking text for middle and high school Language Arts, ESL teachers and students. Written by a trained counselor and experienced teacher.
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public speaking tips - presentation skills tips, public speaking tips
presentation skills & public speaking monthly tips by Lenny Laskowski, Professional Speaker.
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Public Speaking - The Art of Speech Making
Public Speaking - Hints and tips on Public Speaking Skills, dealing with public speaking nerves and anxiety, public speaking skills and public speaking ...
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Advanced Public Speaking Institute
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Public Speaking Training-Presentation Skills & Public Speaking courses
Public speaking training - Overcome your fear of public speaking with our presentation skills classes. We offer presentation skills training seminars, ...
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