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14 Top Lead Generation Tactics
According to former Harvard Business School professor David Maister, typical marketing practices are not only inapplicable for professional service firms, but they may be dangerously wrong. Many professionals do not know there is a body of...
Anybody Can Be a Speaker!
Anybody Can Be a Speaker!
In my work, I often hear this refrain: "I'm a fine communicator
one-on-one, but put me in front of a group and I just die!"
There seems to be a mystique about the ability to be an
effective presenter...a mystique...
Book Summary: Mind Your Own Business
This article is based on the following book:
Mind Your Own Business
A Maverick’s Guide to Business, Leadership and Life
Doubleday & Company, Inc., 2003
ISBN 0-385-50959-6
208 pages
A maverick is an independent person who will...
Got Your Speech, Know How to Present, Ready to Go, Right? Wrong!
For most people, public speaking is a challenge, but even once you’ve mastered the techniques, and the part about just getting up there, you're work isn’t done. The most common mistake I find in clients I coach about presenting is failing to grasp...
The Presentation After the Presentation
Allowing the audience to ask questions after your presentation is an excellent way to reinforce your message and to continue to sell your ideas. In addition, because listeners can ask for clarification, audience members are less likely to leave...
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Thomas R. Cutler Becomes Leading Manufacturing PR Public Speaker
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) is now booking 2006 speaking engagements for manufacturing conferences and corporations with manufacturing clients. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”
- Cutler founded the Manufacturing Media Consortium™ in the same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.
- Cutler created the "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing
manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
- Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became the key media resource guide for manufacturers seeking coverage.
- Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. www.etoinstitute.org.
- Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders.com in 2005.
Cutler’s speaking engagements are presently booked into the fourth quarter of 2005 due to high demand. Ranging from one hour presentations to two day manufacturing PR coaching session, TR Cutler is ensuring that manufacturers get their message out to the media.
TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots
ABOUT THE AUTHOR
Professional Marketing Firm reaching the Manufacturing Community Worldwide
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