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Choosing a House Plan for Your Dream Home
First things first, when choosing a house plan you must first find the land that you will be building on. Not all designs will look right or even fit on certain lots, so in order to insure that your dream home will be a good fit for your lot,...
Determining Your Offer Price
After weeks of seeing homes for sale, you've finally found the house you want to buy. If you are thinking of making an offer, don’t be too anxious or act hastily. Taking your time to carefully study the house as well as the environment before...
Exposed! The Real Estate Wholesale Quick-turn Flipping Deal
Wholesale real estate investing (i.e. "quick-turn" or "flipping" real estate property) is conceptually very simple. Here's how it works:
First, "Investor A" finds a great real estate deal with a lot of equity. Typically, Investor A will have...
Is Wholesaling Better Than Rehabbing Real Estate
I look at real estate like a triangle. On one side of the triangle we have rehabs, on the next side we have rentals and on the last side we have wholesaling. I think wholesaling is the bottom side of the triangle, the foundation. That foundation is...
Sell Your Home Fast!
Do you have a new job that requires you to move to a new home? Has a divorce or death required you to liquidate your home as soon as possible? Or have bad times turned worse and the only hope of rescuing the investment you've made in your home is to...
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Fundamentals Of Real Estate Marketing
Your personal marketing program needs certain ingredients in order to succeed. Chief among them — research, focus, testing, honesty and enthusiasm.
Fundamentals of research
Effective marketing demands thorough research, the more of it the better. In fact, I would rank research in the top-three factors of successful marketing.
Before you can write a brochure to inform your audience ... before you can write an advertisement to persuade your audience ... before you can write Web content to educate your audience ... you have to know everything about your audience.
You have to know what their days are like, how they define success, what they worry about. Everything. Only then can you begin to communicate to them effectively.
Fundamentals of focus
In marketing and communications, seduction lurks around every corner. New ideas emerge during a prolonged campaign. Distractions and side doors present themselves. “This is old,” you might think. “I need to shake things up a little.”
Focus and consistency bring benefits over the long haul, but it takes patience. An ad-testing program, for example, could take several months to start producing valuable insight. It takes steady measurement. It takes long-term vision. It takes focus.
Fundamentals of testing
Eugene Schwartz, author of Breakthrough Advertising, said it best: “There are no answers in direct mail except test answers. You don’t know whether something will work until you test it. And you cannot predict test results based on past experience.”
What he meant was, you can take an offer that has worked for somebody else in your industry, apply it to your audience, and have it flop.
Sure, there are “best practices” you can
start with. And you can learn a lot from the successes and failures of other marketers. But to get the best possible ROI on your marketing investment, there is no substitute for testing.
Think of it this way. Best practices will put you ahead of 75% of your competition. Testing will help you surpass the other 25%.
Fundamentals of honesty
If you say “free,” it better be free — with no strings attached. If you say “number one real estate company on the east coast” ... you better be number one in some legitimate way.
Deceit and trickery only work the first time around.
Fundamentals of enthusiasm
Have you ever read an ad, article or website and found yourself thinking, “Boy, this writer doesn't even care.”?
If your designer, copywriter, webmaster — or anyone else involved with your marketing — lacks enthusiasm for a particular project, the project has already failed.
A wise marketing manager knows this and will take the necessary steps to inspire his or her team. All this being said, it always helps to have a superior or service. But that's another topic entirely.
About the Author: Brandon Cornett has worked as a copywriter, web writer and advertising manager within the direct mail industry. He now dedicates much of his time to helping real estate professionals market themselves effectively. His "Modern Guide to Real Estate Marketing" and his free newsletter are both available through his website: http://www.ArmingYourFarming.com
Source: www.isnare.com
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