|
|
|
Living In Las Vegas
Las Vegas is one of the sunniest cities in the United States -- with an average 320 days of sunshine per year and only 4.19 inches of rainfall. The winters in Las Vegas are like no other. Many of us do not pack away our shorts because we can wear...
Real Estate: A Strong Investment
Description: Even in uncertain economic times like these, history shows that real estate is one of the soundest investments a family can make. Also remember that the stock market is not the only place where people can make their fortunes. And also,...
Real Estate - Tips For First Time Buyers
First time home buyers face many challenges in understanding the process of purchasing a home, obtaining a mortgage, and knowing which type of loan will best suit their needs. Advice from well meaning loved ones can be helpful, but buying a home...
Selling a Home What Personal Property Stays?
The home selling and buying process can be confusing, particularly when it comes to figuring out what items stay with the home. This is especially true when it is a FSBO (for sale by owner) operation. Its even tougher when neither the seller nor...
What To Look For In A Home
Searching for just the right home can be very exciting. You may plan ahead for the number of bedrooms and bathrooms that you want. Or imagine preparing for dinner parties in a sun-filled kitchen. Although these things are important, there is more to...
|
|
| |
|
|
|
|
|
|
Marketing Tips For Real Estate Agents
1. Add value to your message
The more value you build into your offer, the more likely prospects will be to respond to it. Give your prospects a reason to call you. Offer a buyer's or seller's information kit.
Know an interior decorator? Partner with them to offer free design consultations with to new clients. Use your imagination ... but offer something.
2. Be professional
Real estate is a detail-oriented business. One paperwork slip can put the entire transaction off track. Your prospects know this, so don't ever show a mailer that's less than perfect. It only takes one sloppy design or misspelled word to blow it.
3. Write an irresistible headline
Many of the first-draft farming pieces I see have weak headlines, or no headline at all. I've never understood this. A direct mail piece has less than five seconds to make an impression. That's what headlines are for!
A good headline can capture readers and pull them into the body copy. A weak headline or a lack of one altogether gives the reader a good reason to throw your mailer away.
4. Make your offer noticeable
Making a strong offer is critical in any kind of marketing. And making that offer stand out is just as important. After all, what good is a knockout offer if it's set in the same font color and size as the rest of the copy? It's likely to be missed entirely.
Use callout boxes, starbursts, bold font ... whatever it takes. Just make sure your offer stands out.
5. Make your offer clear
Now that your offer stands out on your farming piece, you need
to make sure the reader understands it. This is not the time to show off your vocabulary or use clever language and puns. Make your offer clear, simple to understand, and loaded with value: 18-page survey of local schools yours free! Call today.
6. Be unique
If your farming piece looks and sounds like every other farming piece your prospect gets in the mail, what's to make them notice you? You can be unique in a number of ways. You can make a stronger offer, design a more professional mailer, use more specific information, personalize your message, brand yourself in some memorable way, etc.
7. Leverage your website
Use your postcards in tandem with your website. For example, offer the headline or intro from an article on home buying: 15 Home-Buying Secrets You Must Know Available at www.FakeRealtorSite.com.
Like most things in marketing, your imagination is your only limit here. Unleash some ideas of your own.
Happy farming!
About the Author: Brandon Cornett has worked as a copywriter, web writer and advertising manager within the direct mail industry. He now dedicates much of his time to helping real estate professionals market themselves effectively. His "Modern Guide to Real Estate Marketing" and his free newsletter are both available through his website: http://www.ArmingYourFarming.com
Source: www.isnare.com
|
|
|
|
|
| Real Estate, Property, Land and Homes for Sale, lease and rent ... |
| Comprehensive real estate and property listings. Includes information on buying and selling, tips on building, an auction timetable and other helpful ... |
| www.realestate.com.au |
|
| Real Estate | Homes for Sale | Houses for Sale | MLS Listings ... |
| RealEstate.com provides home listings , homes for sale , REALTORS , house listings , apartment locating services. We have Florida real estate , Texas ... |
| www.realestate.com |
|
| REALTOR.com: Real estate listings & homes for sale |
| Search for a new home or find mortgage rates, real estate agents, and relocation services throughout the US, Canada, and Puerto Rico. |
| www.realtor.com |
|
| Real Estate on Yahoo! Real Estate - Homes, Mortgage Rates, School ... |
| Yahoo! Real Estate is the most comprehensive place for real estate, housing market information, school reports, local mortgage rates and more! |
| realestate.yahoo.com |
|
| Find Your Home Value, House Values and Prices on Yahoo! Real Estate |
| Yahoo! Real Estate - Free instant home values and comparable home valuations for millions of houses. Check your home's price or any house value. |
| realestate.yahoo.com |
|
| Real Estate, Houses for Sale, Rentals, Commercial and Businesses ... |
| Real Estate, Houses for Sale, Rentals, Commercial and Businesses for sale at Realestate.co.nz. |
| www.realestate.co.nz |
|
| Real Estate - Buy, Sell or Rent a Home - New York Times |
| Online real estate listings for properties in New York and nationwide. |
| www.nytimes.com |
|
| Century 21 Real Estate Agents and Brokers |
| Agency with franchised offices throughout the United States, Canada, Europe, Latin America, the Middle East and Asia. Find local offices and agents, ... |
| century21.com |
|
| Zillow - Your Edge in Real Estate |
| Zillow provides a free Home Valuation Tool for Real Estate enthusiasts. Whether you're an agent, broker, buyer of investment property or first time ... |
| www.zillow.com |
|
| STLtoday - Homes |
| Real estate agent revels in the boom in downtown St. Louis living ... [more real estate news as seen in the St. Louis Post-Dispatch] ... |
| www.stltoday.com |
|
| Real estate - Boston.com |
| Boston Real Estate - Search the Boston Globe and Boston.com for Massachusetts Real Estate, Boston Condos, Land for sale, Vacation Rentals and more. |
| www.boston.com |
|
| ABCs of Real Estate |
| Real Estate ABCs consumer tips, hints, and resources for home buyers, sellers, and mortgage borrowers. |
| www.realestateabc.com |
|
| washingtonpost.com - Washington DC real estate, Maryland real ... |
| Washington, DC, Virginia and Maryland homes, real estate news and headlines. [Registration required] |
| www.washingtonpost.com |
|
| Coldwell Banker Real Estate Corporation |
| Real Estate from Coldwell Banker ®. Buying a home, selling a home, or finding a real estate agent is easy with Coldwell Banker. Find a home, sales associate ... |
| www.coldwellbanker.com |
|
| Detroit News Online | Real-Estate |
| Sellers around the state have been frustrated with the slow sales patterns of Michigan real estate over the past year or two. But buyers have been enjoying ... |
| www.detnews.com |
|
| Newsday.com - Long Island Real Estate for Nassau County and ... |
| In a real estate market increasingly defined by niches, ... Real Estate Resources. Search by school district for recent home sales in Nassau and Suffolk ... |
| www.newsday.com |
|
| Real Estate for Sale, Rent and Share @ Domain.com.au |
| Real Estate for Sale, Rent and Share @ Domain.com.au. Houses and apartments for sale or rent all over Australia. Thousands of properties in Sydney, ... |
| www.domain.com.au |
|
| Luxury real estate news and features - Forbes.com |
| Luxury real estate news and features at Forbes.com. Core topics include real estate, mansions, condos, co ops, oceanfront realty, second homes, ... |
| www.forbes.com |
|
| Real Estate News - Prices, Mortgages, and Calculators from CNNMoney |
| Latest on mortgages, refinancing, & home tips from CNNMoney.com. Calculators for refinancing, mortgage payments and more. |
| money.cnn.com |
|
| Los Angeles, California, national and world news, jobs, real ... |
| Los Angeles' leading online source for local, state, national, world, entertainment, and sports news. Plus jobs, real estate, cars and shopping information ... |
| www.latimes.com |
|
|